pea seeds
Skip itPrices mostly outside the sweet spot ($2.42–$9.96) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Review moat
Great389avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Avg price
Bad£3.54avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 50K searches
Price range
Bad£2.42–£9.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pea seeds is a £32K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 37/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
pea seeds market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £35K–£44K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 67%
- Out of stock
- 15.4%
- Avg brand age
- 65 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Mr Fothergill's42%
- Simply Garden22%
- Premier Seeds Direct17%
- Thompson & Morgan12%
- Pretty Wild Seeds2%
- Garden Gear2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -28.8% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 13.0×
Top pea seeds search terms
- pea seeds21K/yr
- peas seeds10K/yr
- pea seeds for planting uk11K/yr
- peas seeds for planting uk5K/yr
- garden peas seeds3K/yr
Top pea seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr Fothergills Pea Hurst Green Shaft 300 Seeds Mar-Jun Green
Mr Fothergill's£3.274.5★44 rev
Simply Garden Pea Meteor Fresh Vegetable Seeds Grow Your Own Garden
Simply Garden£3.204.4★155 rev
Fothergills Oh Sow Simple Pea Vegetable Seeds Sow: MarJun Green
Mr Fothergill's£2.444.0★47 rev
Pea Seeds High Yielding Fast Growing Climbing Plants Long Cropping Season Tasty Edible Peas Kitchen Gardens & Allotments 1 x Pack of Pea Terrain 300 Seeds by Thompson & Morgan
Thompson & Morgan£4.084.4★626 rev
PREMIER SEEDS DIRECT - PEA - KELVEDON WONDER - 250 SEEDS (EARLY AND MAIN CROP)
Premier Seeds Direct£2.794.5★222 rev
Newest
by launch date
Carters Kelvedon Wonder Pea Seeds Heavy Yielding Early Garden Peas RHS AGM Awarded Successional Sowing Mildew & Wilt Resistant Vegetable Seed
Garden Gear£2.4223 rev
Fothergills Oh Sow Simple Pea Vegetable Seeds Sow: MarJun Green
Mr Fothergill's£2.4447 rev
Fothergills Oh Sow Simple Pea Snap Vegetable Seeds Sow: MarJun Green
Mr Fothergill's£3.0518 rev
Mr Fothergills Pea Hurst Green Shaft 300 Seeds Mar-Jun Green
Mr Fothergill's£3.2744 rev
Patio Pea Tom Thumb Vegetable Fruit Seeds Veg Seeds Cabbage Carrot Sweetcorn Tomato Strawberry (Patio Pea Tom Thumb)
Pretty Wild Seeds£2.7317 rev
Trending
90-day click momentumPatio Pea Tom Thumb Vegetable Fruit Seeds Veg Seeds Cabbage Carrot Sweetcorn Tomato Strawberry (Patio Pea Tom Thumb)
Pretty Wild Seeds£2.734.7★
Pea Charmette Seeds Petit Pois Garden Peas Easy-to-Grow Vegetable Seeds for Garden Beds Pots & Allotments
Simply Garden£3.054.7★
Mr Fothergills Pea Hurst Green Shaft 300 Seeds Mar-Jun Green
Mr Fothergill's£3.274.5★
Fothergills Oh Sow Simple Pea Snap Vegetable Seeds Sow: MarJun Green
Mr Fothergill's£3.054.7★
PREMIER SEEDS DIRECT - PEA - RONDO - 250 SEEDS (MAIN CROP)
Premier Seeds Direct£2.584.5★
What buyers say about pea seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Good germination”
“Excellent value”
“Good brand and reliable”
“As described”
“Strong”
“Lovely big pods producing good size peas”
“convenient”
“with good instructions - which i needed”
“Excellent Quantity”
“A great gift for children”
What buyers complain about
“Poor germination rate”
“Very poor quality control”
“Failed to Materials”
“Small packs”
“Its simply a lie”
“makes it hard to get the seeds out”
“Waste of money”
“Expensive,”
Top return reasons
Common questions
- Is pea seeds profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the pea seeds niche?
- 8 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in pea seeds?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Material Quality. The return rate is 0.0%.
- When does demand for pea seeds peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 13.0× the quietest.
- What does it cost to enter the pea seeds niche?
- Listings span £2.42–£9.96; the average listing price is £3.54 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.