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Pea Seeds

Fail

Prices span $2.42–$9.96, mostly outside the sweet spot, so Pea Seeds is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£32K/yr50K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 11 sellers

Flapen Score

Pea Seeds against its category

The dotted line is the Home & Garden average. Past it, Pea Seeds is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pea Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pea Seeds 50K times last year and spent an estimated £32K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
18.1%
Market size, estimated
£32Ka year
Peak month
April13.0× the quietest month
Top search term
pea seeds21K searches a year

02 · Price

A sale here is worth £3.54.

Listings sell for £3.54 on average, from £2.42 to £9.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £3.54 that is £2K to £3K a year per listing.

Average price
£3.54under the $15 to $100 sweet spot
Price range
£2.42–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #289 within Plants, Seeds & Bulbs. It carries 389 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
15.4%
Average rank
#289in Plants, Seeds & Bulbs
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Pea Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Mr Fothergill's42%
  • Simply Garden22%
  • Premier Seeds Direct17%
  • Thompson & Morgan12%
  • Pretty Wild Seeds2%
  • Garden Gear2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pea Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 13.0×

Search terms

Top Pea Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pea seeds21K/yr
  • peas seeds10K/yr
  • pea seeds for planting uk11K/yr
  • peas seeds for planting uk5K/yr
  • garden peas seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Pea Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth57%−0.27

Poor germination rate

none of the seeds & i mean none have sprouted regardless

Nothing grew

Quality-Overall24%−0.10

Very poor quality control

Bad quality

Poor quality seeds

Material Quality5%−0.07

Failed to Materials

Size-Overall2%−0.01

Small packs

Very small packs

Advertised Vs Actual Product2%+0.40

Its simply a lie

Love

Plant Growth46%−0.27

Good germination

Excellent germination rates

Growing great

Value For Money20%+3.29

Excellent value

Good price

Excellent value for money

Quality-Overall19%−0.10

Good brand and reliable

Very good variety

Great quality

Advertised Vs Actual Product6%+0.40

As described

everything as expected

Exactly as described

Strength3%+0.74

Strong

healthy and strong

Hardy and good yielding

Return

0.0% Return rate 0% Fixable by listing

Plant Growth57%▁▁█▁▅█

Poor germination rate

none of the seeds & i mean none have sprouted regardless

Nothing grew

Functionality-Overall14%▁▁▁█▁▁
Grilling14%▁▁▁█▁▁
Leak-Proof14%▁▁▁▁█▁

FAQ

Common Pea Seeds questions

Answered from the same tracked data.