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Paw Patrol Party Decorations

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -17.8% this quarter, so Paw Patrol Party Decorations is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£103K/yr236K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
47%top-5 click share · 18 brands · 43 sellers

Flapen Score

Paw Patrol Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Paw Patrol Party Decorations is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paw Patrol Party Decorations 236K times last year and spent an estimated £103K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
4.6%
Market size, estimated
£103Ka year
Peak month
January2.1× the quietest month
Top search term
paw patrol birthday decorations127K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £4.12 to £29.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.43 that is £943 to £2K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£4.12–£29.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£943–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #727 within Party Supplies. It carries 244 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
14.8%
Average rank
#727in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
244per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Paw Patrol Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

19%

  • yumcute27%
  • Toyland16%
  • NTGFU14%
  • BeenSmile10%
  • Sovanna8%
  • dekora5%

Demand

Paw Patrol Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Paw Patrol Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol birthday decorations127K/yr
  • paw patrol balloons38K/yr
  • paw patrol party16K/yr
  • paw patrol party decorations17K/yr
  • paw patrol birthday11K/yr
  • paw patrol birthday banner10K/yr
  • paw patrol decorations8K/yr
  • paw patrol balloon6K/yr
  • paw patrol banner4K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.20

Cheap and very bad quality

Bad quality

Poor quality

Value For Money22%−0.03

Expensive as not as described

Not worth the money at all - so disappointed

I find it quite pricey for a single cake topper

Inflation/Deflation17%−0.12

We blew up the balloon and it burst

Overnight, these balloons all deflated and didnt stay up

Advertised Vs Actual Product17%−0.03

Not quite as described

Not exactly like the picture

Bit different from pic

Love

Quality-Overall31%−0.20

Cake toppers were also very good

Really great quality item

Very good

Value For Money25%−0.03

Good value for money

Fantastic value for money

Well worth it

Size-Overall17%+2.04

Normal balloon size

Perfect size

A reasonable size

Design-Overall8%+1.24

Great design

is well presented

Strength6%+0.81

It was sturdy

Return

0.8% Return rate 38% Fixable by listing

Size-Overall29%▂▅█▁▃▄
Quality-Overall21%▇▁▁█▃▃

Cheap and very bad quality

Bad quality

Poor quality

Inflation/Deflation9%▁█▁▁▃▁

We blew up the balloon and it burst

Overnight, these balloons all deflated and didnt stay up

Value For Money9%▁▁▁▁█▅

Expensive as not as described

Not worth the money at all - so disappointed

I find it quite pricey for a single cake topper

Add-Ons/Attachments3%▁▁▁▁▁█

FAQ

Common Paw Patrol Party Decorations questions

Answered from the same tracked data.