paw patrol party decorations
Worth a lookShows low returns (0.8%), but soft demand (-17.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great243.56avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.12–£29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.43avg listing price — sweet spot $15–$100
Market size
Okay£103K£103K/yr · 236K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, paw patrol party decorations is a £103K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
paw patrol party decorations market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #727
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 14.8%
- Avg brand age
- 32 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
43
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
19%
- yumcute27%
- Toyland16%
- NTGFU14%
- BeenSmile10%
- Sovanna8%
- dekora5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.1×
Top paw patrol party decorations search terms
- paw patrol birthday decorations127K/yr
- paw patrol balloons38K/yr
- paw patrol party16K/yr
- paw patrol party decorations17K/yr
- paw patrol birthday11K/yr
- paw patrol birthday banner10K/yr
- paw patrol decorations8K/yr
- paw patrol balloon6K/yr
- paw patrol banner4K/yr
Top paw patrol party decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WW yumcute 105Pcs Dog Supplies Set+Party Ballons Party Tableware Set Reusable Birthday Party Paper Plates Cups Napkins and Tablecloth Sets Kids Dog Decorations for 20 Guests
yumcute£17.834.5★24 rev
1WWD3 Dog Birthday Balloon Dog Birthday Party Decorations Kids Party Balloons Party Decorations Cartoon Dog Balloons Happy Birthday Banner Cake Decoration For Boys and Girls Birthday Party
NTGFU£10.294.2★16 rev
Toyland 66cm (26) Paw Patrol Number 3 Foil Balloon - Number 1-6 Available
Toyland£9.784.5★1,788 rev
20Pcs Balloons Theme Birthday Party Decorations Party Latex Balloons For Birthday Party Decoration
Sovanna£4.574.3★200 rev
72Pcs Supplies Set+Party Ballons Party Tableware Set Reusable Birthday Party Paper Plates Cups Napkins and Tablecloth Sets Kids Birthday Decorations for 20 Guests
yumcute£13.325.0★1 rev
Newest
by launch date
21Pcs Dog Party Decorations Happy Birthday Decorations Theme Happy Birthday Banner Latex Balloons Kids Birthday Party Decorations Party Decorations Supply for Boys and Girls
viallolipa£7.617 rev
Fairymaiden Dog Paw Balloons- 60Pcs Yellow Red Navy Blue Balloon With Metallic Confetti Ballon Helium Balloons For Puppy Theme Birthday Engagement Baby Shower Princess Party Valentines Day
fairymaiden£4.93226 rev
72Pcs Supplies Set+Party Ballons Party Tableware Set Reusable Birthday Party Paper Plates Cups Napkins and Tablecloth Sets Kids Birthday Decorations for 20 Guests
yumcute£13.321 rev
90PCs Dog Supplies Set with Party Balloons Tableware Reusable Birthday Party Paper Plates Cups Napkins Tablecloth Sets for 20 Guests
yumcute£12.552 rev
WWD2Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Birth day Banner Party Deco ration for Girls Boys Birth day Party
yumcute£6.9926 rev
Trending
90-day click momentum
1WWD2 Dog Birthday Balloon Dog Birthday Party Decorations Kids Party Balloons Party Decorations Cartoon Dog Balloons Happy Birthday Banner Cake Decoration For Boys and Girls Birthday Party
NTGFU£9.204.2★
72Pcs Supplies Set+Party Ballons Party Tableware Set Reusable Birthday Party Paper Plates Cups Napkins and Tablecloth Sets Kids Birthday Decorations for 20 Guests
yumcute£13.325.0★
Fairymaiden Dog Paw Balloons- 60Pcs Yellow Red Navy Blue Balloon With Metallic Confetti Ballon Helium Balloons For Puppy Theme Birthday Engagement Baby Shower Princess Party Valentines Day
fairymaiden£4.934.4★
90PCs Dog Supplies Set with Party Balloons Tableware Reusable Birthday Party Paper Plates Cups Napkins Tablecloth Sets for 20 Guests
yumcute£12.553.5★
BeenSmile Happy Birthday Banner Colorful Birthday Decorations for Kids Adults Men & Women Reusable Party Banner with Fun Design for Indoor & Outdoor Celebrations (Paw Patrol)
BeenSmile£5.184.4★
What buyers say about paw patrol party decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Cake toppers were also very good”
“Good value for money”
“Normal balloon size”
“Great design”
“It was sturdy”
“Beautiful colours, illustrations that children will love, and really good quality, and appropriately packaged to avoid damage in transit”
“It stayed inflated with helium for over 2 weeks without looking saggy”
What buyers complain about
“Cheap and very bad quality”
“Expensive as not as described”
“We blew up the balloon and it burst”
“Not quite as described”
Top return reasons
Common questions
- Is paw patrol party decorations profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the paw patrol party decorations niche?
- 18 brands and 43 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in paw patrol party decorations?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Inflation/Deflation. The return rate is 0.8%.
- When does demand for paw patrol party decorations peak?
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- What does it cost to enter the paw patrol party decorations niche?
- Listings span £4.12–£29.66; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.