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Paw Patrol Lunch Box

Fail

Shoppers spend only $17K a year here, so Paw Patrol Lunch Box is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£17K/yr46K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
40%top-5 click share · 6 brands · 29 sellers

Flapen Score

Paw Patrol Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Paw Patrol Lunch Box is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paw Patrol Lunch Box 46K times last year and spent an estimated £17K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
3.4%
Market size, estimated
£17Ka year
Peak month
August3.4× the quietest month
Top search term
paw patrol lunch box27K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £4.17 to £20.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£4.17–£20.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #392 within Food Storage. It carries 869 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
11.7%
Average rank
#392in Food Storage
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
869per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Paw Patrol Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£496£991£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

29

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

0%

  • Paw Patrol36%
  • Zawadi Global27%
  • Stor14%
  • TDL13%
  • Get Trend7%
  • Mepal3%
  • Open — no brand owns it (0%)

Demand

Paw Patrol Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Paw Patrol Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol lunch box27K/yr
  • paw patrol lunch bag14K/yr
  • paw patrol lunch box set4K/yr
  • paw patrol lunch box and bottle set123/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.09

Small

The size is pretty small if your looking for an all round lunch box this isn't for you however for snacks it's great

The paw patrol backpack it quite small

Durability12%

Once its full if it hits the floor it will break

Unfortunately they didnt last long before one of them broke down the middle

Quality-Overall12%−0.04

over priced for the quality

Poor quality, avoid

Strength7%

Not as sturdy as some

Leak-Proof7%

the bottle leaks

Love

Size-Overall16%−0.09

Perfect size

It seems to fit everything my son wants for the day as it is really spacious

The size is perfect for a sandwich box

Quality-Overall14%−0.04

Well made bag

Good quality

Great product

Advertised Vs Actual Product13%+0.60

As described

Exactly as shown

Exactly 💯 what I wanted

Durability10%

Very durable

last for long time

Well made and sturdy

Value For Money7%+1.07

Value for money

Value

Well worth the money

Return

0.9% Return rate 61% Fixable by listing

Size-Overall50%█▄▆▄▄▆

Small

The size is pretty small if your looking for an all round lunch box this isn't for you however for snacks it's great

The paw patrol backpack it quite small

Durability11%▁▅▁▁█▂

Once its full if it hits the floor it will break

Unfortunately they didnt last long before one of them broke down the middle

Handle Quality6%▁█▆▁▁▁
Leak-Proof4%▁▁▁▇█▁

the bottle leaks

Strap/String Quality4%█▁▁▁▁▁

FAQ

Common Paw Patrol Lunch Box questions

Answered from the same tracked data.