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Patio Magic 5l Concentrate

Fail

Demand is soft, at -59.8% this quarter, so Patio Magic 5l Concentrate is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£77K/yr30K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 35 sellers

Flapen Score

Patio Magic 5l Concentrate against its category

The dotted line is the Home & Garden average. Past it, Patio Magic 5l Concentrate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patio Magic 5l Concentrate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Patio Magic 5l Concentrate 30K times last year and spent an estimated £77K. All 2 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
14.7%
Market size, estimated
£77Ka year
Peak month
March9.8× the quietest month
Top search term
patio magic 5l concentrate20K searches a year

02 · Price

A sale here is worth £17.46.

Listings sell for £17.46 on average, from £7.86 to £25.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 2,000 to 2,500 of them. At £17.46 that is £35K to £44K a year per listing.

Average price
£17.46inside the $15 to $100 sweet spot
Price range
£7.86–£25.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
2,000–2,500
Revenue per listing a year
£35K–£44K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Plant Protection & Pest Control. It carries 5,985 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#166in Plant Protection & Pest Control
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,985per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Patio Magic 5l Concentrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£15K£31K£46K£62K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Patio Magic!96%
  • UHR URBAN HOME RANGE4%
  • Open — no brand owns it (0%)

Demand

Patio Magic 5l Concentrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 9.8×

Search terms

Top Patio Magic 5l Concentrate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patio magic 5l concentrate20K/yr
  • patio magic 5l concentrate with sprayer6K/yr
  • patio magic 5l4K/yr

Reviews and returns

What reviews say buyers love and hate about Patio Magic 5l Concentrate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall26%−0.34

Results poor

Completely non effective

Didn't work

Spray/Flow12%−0.13

sprayer is weak

Sprayer didnt work

Won't spray

Value For Money11%+0.08

also the price dropped 20% after

Just a bit expensive

Expensive waste of money

Quality-Overall6%+1.57

Poor performance

Rubbish

Rubbish, waste of money

Advertised Vs Actual Product6%+0.73

info on the site is incorrect I flagged this to Amazon as they are the seller who will look into it

so the advertised product information is false

Rubbish does not describe it

Love

Quality-Overall26%+1.57

Pleased with product

Excellent Product

Item is good

Value For Money14%+0.08

Good value

worth the money

Value for money

Ease Of Cleaning13%+0.88

it just cleans so easily

Great for cleaning my patio

Clears all dirt

Advertised Vs Actual Product13%+0.73

It does what it says

does all it claims to do

Just works like magic

Ease Of Use13%+0.95

Easy to use

Its incredibly versatile

Easy to mix and use

Return

0.1% Return rate 14% Fixable by listing

Functionality-Overall28%█▆▄▆▆▇

Results poor

Completely non effective

Didn't work

Spray/Flow18%▁█▅▅▃▁

sprayer is weak

Sprayer didnt work

Won't spray

Add-Ons/Attachments9%█▃▂▃▂▃
Advertised Vs Actual Product7%▁▁▅▆▅█

info on the site is incorrect I flagged this to Amazon as they are the seller who will look into it

so the advertised product information is false

Rubbish does not describe it

Size-Overall6%▁▁▄▁▅█

FAQ

Common Patio Magic 5l Concentrate questions

Answered from the same tracked data.