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Patio Magic

Fail

Demand is soft, at -59.8% this quarter, so Patio Magic is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£438K/yr197K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 35 sellers

Flapen Score

Patio Magic against its category

The dotted line is the Home & Garden average. Past it, Patio Magic is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patio Magic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Patio Magic 197K times last year and spent an estimated £438K. All 2 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £438K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
13.6%
Market size, estimated
£438Ka year
Peak month
March12.6× the quietest month
Top search term
patio magic158K searches a year

02 · Price

A sale here is worth £16.38.

Listings sell for £16.38 on average, from £7.86 to £21.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 8,000 to 10,000 of them. At £16.38 that is £131K to £164K a year per listing.

Average price
£16.38inside the $15 to $100 sweet spot
Price range
£7.86–£21.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
8,000–10,000
Revenue per listing a year
£131K–£164K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Plant Protection & Pest Control. It carries 5,986 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#101in Plant Protection & Pest Control
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,986per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Patio Magic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£66K£132K£197K£263K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Patio Magic!87%
  • HOCHSTE13%

Demand

Patio Magic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 12.6×

Search terms

Top Patio Magic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patio magic158K/yr
  • patio magic 5l concentrate20K/yr
  • patio magic 5l concentrate with sprayer6K/yr
  • magic patio cleaner4K/yr
  • patio magic 2.5l3K/yr
  • patio magic 5l4K/yr
  • patio magic!748/yr

Reviews and returns

What reviews say buyers love and hate about Patio Magic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.34

Results poor

Completely non effective

Didn't work

Value For Money14%−0.03

also the price dropped 20% after

Just a bit expensive

Expensive

Spray/Flow10%−0.09

sprayer is weak

Sprayer didnt work

Won't spray

Quality-Overall7%+1.24

Poor performance

Rubbish

Absolute rubbish

Advertised Vs Actual Product5%+0.67

info on the site is incorrect I flagged this to Amazon as they are the seller who will look into it

so the advertised product information is false

Rubbish does not describe it

Love

Quality-Overall23%+1.24

Pleased with product

Excellent Product

Item is good

Ease Of Cleaning15%+1.23

it just cleans so easily

Great for cleaning my patio

Clears all dirt

Value For Money13%−0.03

Excellent value for money

worth the money

Good value

Ease Of Use13%+0.98

Easy to use

Its really easy to apply

Easy to mix and use

Advertised Vs Actual Product12%+0.67

It does what it says

does all it claims to do

Just works like magic

Return

0.1% Return rate 13% Fixable by listing

Functionality-Overall30%█▄▄▄▅▆

Results poor

Completely non effective

Didn't work

Spray/Flow16%▁█▆▆▄▁

sprayer is weak

Sprayer didnt work

Won't spray

Leak-Proof8%▁█▃▄▃▃
Add-Ons/Attachments8%█▃▂▃▂▄
Advertised Vs Actual Product7%▁▁▆▆██

info on the site is incorrect I flagged this to Amazon as they are the seller who will look into it

so the advertised product information is false

Rubbish does not describe it

FAQ

Common Patio Magic questions

Answered from the same tracked data.