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Patio Heater

Maybe

The average product has only 212 reviews. But buyers convert on only 0.8% of searches, so Patio Heater is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£571K/yr785K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
47%top-5 click share · 20 brands · 42 sellers

Flapen Score

Patio Heater against its category

The dotted line is the Home & Garden average. Past it, Patio Heater is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patio Heater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Patio Heater 785K times last year and spent an estimated £571K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 785K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £571K a year.

Searches, last 12 months
785K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
0.8%
Market size, estimated
£571Ka year
Peak month
April3.7× the quietest month
Top search term
patio heater212K searches a year

02 · Price

A sale here is worth £93.28.

Listings sell for £93.28 on average, from £19.62 to £209.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £93.28 that is £23K to £47K a year per listing.

Average price
£93.28inside the $15 to $100 sweet spot
Price range
£19.62–£209.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£23K–£47K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #33 within Outdoor Heaters & Fire Pits. It carries 212 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
25%
Out of stock, average day
13.3%
Average rank
#33in Outdoor Heaters & Fire Pits
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Patio Heater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£114K£171K£228K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

42

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

37%

  • Harrier27%
  • REALGLOW11%
  • BU-KO7%
  • GASDEPOT7%
  • SIP6%
  • Status5%

Demand

Patio Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.7×

Search terms

Top Patio Heater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patio heater212K/yr
  • outdoor heater116K/yr
  • patio heaters for outdoor use78K/yr
  • patio heaters43K/yr
  • garden heater35K/yr
  • gas patio heater29K/yr
  • electric patio heater27K/yr
  • outdoor heaters for garden47K/yr
  • garden heaters outdoors33K/yr
  • gas patio heaters outdoor15K/yr

Reviews and returns

What reviews say buyers love and hate about Patio Heater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation13%+0.20

A bit fiddly to assemble

Its assembly is a nightmare

Very difficult to assemble

Size-Overall10%−0.05

the cable is quite short

its very small

is way too big

Quality-Overall10%

What a horrible piece of garbage

Poor quality, Came broken and dirty

Terrible Quality

Heating10%+2.67

poor heat output

now the heater will not switch on

no heat

Functionality-Overall9%−0.24

Not working

Not working after few weeks, very disappointed

Not working after using 2 times

Love

Heating32%+2.67

good heat output too

Produces great heat

Heats up quick

Value For Money15%+0.41

Very good for the price

Well worth it

Great value

Quality-Overall10%

Decent build quality

Brilliant bit of kit

Brilliant quality

Assembly/Installation10%+0.20

Easy to assemble

Very easy to install

easy to put together

Heat Resistance4%+0.34

Very good heatee

Great heaters, bought one 1st to test and 2 more for my workshop, will be buying 2 more soon

Great throws out plenty of heat

Return

2.0% Return rate 22% Fixable by listing

Heating29%▇▅▇█▇▅

poor heat output

now the heater will not switch on

no heat

Size-Overall15%▄▇▇▄█▇

the cable is quite short

its very small

is way too big

Functionality-Overall15%▆█▄▃▄▇

Not working

Not working after few weeks, very disappointed

Not working after using 2 times

Strength4%▄▁▂▇█▅

a little flimsy

The cover is flimsy

Very flimsy & definitely not worth the money

Product Condition4%▃▄▄▃▃█

FAQ

Common Patio Heater questions

Answered from the same tracked data.