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Patch Magic

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Patch Magic is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£143K/yr53K searches / yr
90-day growth
+122.0%search demand this quarter
Competition
94%top-5 click share · 5 brands · 56 sellers

Flapen Score

Patch Magic against its category

The dotted line is the Home & Garden average. Past it, Patch Magic is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patch Magic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Patch Magic 53K times last year and spent an estimated £143K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +122.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+122.0%
Conversion, latest week
18.4%
Market size, estimated
£143Ka year
Peak month
April25.9× the quietest month
Top search term
patch magic35K searches a year

02 · Price

A sale here is worth £14.79.

Listings sell for £14.79 on average, from £7.98 to £28.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £14.79 that is £18K to £22K a year per listing.

Average price
£14.79under the $15 to $100 sweet spot
Price range
£7.98–£28.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£18K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Fertilisers & Plant Food. It carries 5,319 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#345in Fertilisers & Plant Food
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,319per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Patch Magic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£21K£43K£64K£86K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Miracle-Gro86%
  • Gro-Sure4%
  • pronto seed4%
  • Westland4%
  • TOP SAVER2%

Demand

Patch Magic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Aug · busiest ÷ quietest = 25.9×

Search terms

Top Patch Magic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patch magic35K/yr
  • patch magic lawn repair9K/yr
  • miracle grow patch magic4K/yr
  • miracle grow patch magic grass seed2K/yr
  • miracle gro patch magic2K/yr

Reviews and returns

What reviews say buyers love and hate about Patch Magic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth35%−0.27

a half none of the seeds have germinated

Did not grow at all

no grass has sprouted yet

Functionality-Overall24%−0.38

Doesn't seem to be very effective

Did not work

Not really working

Value For Money19%−0.02

Waste of time and money

Incredibly cost ineffective

a bit pricey

Instructions/User Manual/Troubleshooting2%−0.15

I may as well of put budgie seed on my lawn; 15 days now, after 7 days nothing had happened so Ive tried again, still nothing, followed instructions, it not like its cheap, its not like I can afford it,should be in repotting to trade descriptions

Maintenance And Repair2%+0.65

cant be replaced

Love

Plant Growth23%−0.27

This grass seed appears to be working well

I'm shocked at how quick it's growing

its growing well

Quality-Overall17%+2.19

Excellent product

I'm thoroughly impressed with how great this product is

Great product

Advertised Vs Actual Product14%+1.59

Does what it promises

Does the job

Just what I wanted

Ease Of Use11%+0.46

Convenient

Easy to yse

Easy to spread

Instructions/User Manual/Troubleshooting9%−0.15

Followed the instructions

Be patient and follow instructions

I followed the instructions carefully

Return

0.1% Return rate 10% Fixable by listing

Plant Growth27%▁▁█▆▃▃

a half none of the seeds have germinated

Did not grow at all

no grass has sprouted yet

Functionality-Overall26%▁▁▄█▅▆

Doesn't seem to be very effective

Did not work

Not really working

Leak-Proof20%▁▁█▂▂█
Defective Material/Parts7%▁▁▁▁█▁
Size-Overall7%▁▁▁▅█▁

FAQ

Common Patch Magic questions

Answered from the same tracked data.