Skip to content

Pastry Knife

Fail

Shoppers spend an estimated $30K a year here, so Pastry Knife is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£30K/yr40K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
71%top-5 click share · 8 brands · 14 sellers

Flapen Score

Pastry Knife against its category

The dotted line is the Home & Garden average. Past it, Pastry Knife is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastry Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastry Knife 40K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.5%
Market size, estimated
£30Ka year
Peak month
December2.1× the quietest month
Top search term
pastry knife24K searches a year

02 · Price

A sale here is worth £29.66.

Listings sell for £29.66 on average, from £11.09 to £61.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.66 that is £0 to £3K a year per listing.

Average price
£29.66inside the $15 to $100 sweet spot
Price range
£11.09–£61.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #99 within Kitchen Knives. It carries 1,758 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#99in Kitchen Knives
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,758per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pastry Knife products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

3%

  • Victorinox78%
  • Mercer Culinary7%
  • nisbets limited4%
  • Dolomiten Inox4%
  • Piklohas2%
  • CEORFAN2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pastry Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Pastry Knife

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Thickness”
1.1%of orders come back
“So thin and sharp it makes me nervous”
A buyer, on “Thickness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pastry Knife questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data