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Pastry Knife

Fail

Shoppers spend only $30K a year here, so Pastry Knife is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£30K/yr40K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
71%top-5 click share · 8 brands · 14 sellers

Flapen Score

Pastry Knife against its category

The dotted line is the Home & Garden average. Past it, Pastry Knife is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastry Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastry Knife 40K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.5%
Market size, estimated
£30Ka year
Peak month
December2.1× the quietest month
Top search term
pastry knife24K searches a year

02 · Price

A sale here is worth £29.66.

Listings sell for £29.66 on average, from £11.09 to £61.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.66 that is £0 to £3K a year per listing.

Average price
£29.66inside the $15 to $100 sweet spot
Price range
£11.09–£61.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #99 within Kitchen Knives. It carries 1,758 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#99in Kitchen Knives
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,758per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pastry Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Victorinox78%
  • Mercer Culinary7%
  • nisbets limited4%
  • Dolomiten Inox4%
  • Piklohas2%
  • CEORFAN2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pastry Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Pastry Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness33%−0.02

So thin and sharp it makes me nervous

it is so thin on one side

Even tomatoes could be cut incredibly thin

Size-Overall25%−0.06

But it is shorter then the one I already have

Value For Money25%

Has doubled in price since I last purchased one

Price hike

Love

Quality-Overall31%+2.08

Great knife

Good quality

Best Quality carving knife

Sharpness28%+1.80

This knife is very sharp

amazing sharp bread knife

Very sharp

Value For Money11%

this was cheaper

Good Value

Great value

Grip5%+0.28

Comfortable grip and great value

Super sharp wonderful grip and

Comfortable Grip: The handle feels solid and secure, providing excellent control over dense artisanal loaves

Soft Feel3%

the softest bread

Return

1.1% Return rate 42% Fixable by listing

Size-Overall43%▂▁▄▅█▁

But it is shorter then the one I already have

Thickness15%▄▁▃█▁▁

So thin and sharp it makes me nervous

it is so thin on one side

Even tomatoes could be cut incredibly thin

Weight Heavy10%▁▁█▁▁▁
Handle Quality5%▁▁▁▁▁█
Gifting Purpose5%█▁▁▁▁▁

FAQ

Common Pastry Knife questions

Answered from the same tracked data.