Pastry Knife
FailShoppers spend an estimated $30K a year here, so Pastry Knife is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £30K/yr40K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 14 sellers
Flapen Score
Pastry Knife against its category
The dotted line is the Home & Garden average. Past it, Pastry Knife is stronger. Inside it, weaker.
Market
The Pastry Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pastry Knife 40K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £30Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- pastry knife24K searches a year
02 · Price
A sale here is worth £29.66.
Listings sell for £29.66 on average, from £11.09 to £61.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.66 that is £0 to £3K a year per listing.
- Average price
- £29.66inside the $15 to $100 sweet spot
- Price range
- £11.09–£61.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #99 within Kitchen Knives. It carries 1,758 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 94%
- Out of stock, average day
- 7.7%
- Average rank
- #99in Kitchen Knives
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,758per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pastry Knife products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Victorinox Swiss Classic Pastry Knife Extra Sharp Blade Wavy Edge 22 cm Stainless Steel Black
- Price
- £23.09
- Rating
- 4.7/5
- Reviews
- 777
- Age
- 9y ago

Victorinox Serrated Edge Pastry Saw (26 cm Blade Non-Slip Handle Rustproof Stainless Steel Dishwasher Safe) Black
- Price
- £30.26
- Rating
- 4.8/5
- Reviews
- 3,008
- Age
- 19y ago

Victorinox Swiss Classic Pastry Knife Extra Sharp Blade Wavy Edge 22 cm Plastic Handle Stainless Steel Black
- Price
- £24.08
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 9y ago

Mercer Culinary M23210 Stainless Steel Black 10-Inch Wide Wavy Edge Bread Knife
- Price
- £18.52
- Rating
- 4.8/5
- Reviews
- 21,570
- Age
- 13y ago

Victorinox Swiss Modern Bread and Pastry Knife Extra Sharp Blade Wavy Edge 22 cm Stainless Steel Apricot-Rosa
- Price
- £30.27
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 6y ago
Trending
estimated 90-day click momentum
CEORFAN 10-Inch Serrated Bread Knife | X50CrMoV15 Steel Slicer | Dual-Injection PP & TPR Non-Slip Handle | Professional Foodservice & Home Baking Choice | Perfect for Crusty Loaves Sourdough & Cakes
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 9mo ago

Victorinox Wood Bread and Pastry Knife with Serrated Edge 22 cm Long Stainless Steel Blade Ergonomic Maple Wood Handle
- Price
- £55.30
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 4y ago

Hygiplas Serrated Pastry Knife Purple - 10
- Price
- £12.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Piklohas Resharpenable Bread Knife 10 Inch Multifunction Serrated Knife for Homemade Bread Razor Sharp Sourdough Slicing with Innovative Wavy Edge for Efficient Cutting Baking Gifts
- Price
- £19.72
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 2y ago

Victorinox Swiss Classic Pastry Knife Extra Sharp Blade Wavy Edge 22 cm Stainless Steel Black
- Price
- £23.09
- Rating
- 4.7/5
- Reviews
- 777
- Age
- 9y ago
Newest
by launch date
CEORFAN 10-Inch Serrated Bread Knife | X50CrMoV15 Steel Slicer | Dual-Injection PP & TPR Non-Slip Handle | Professional Foodservice & Home Baking Choice | Perfect for Crusty Loaves Sourdough & Cakes
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 9mo ago

Hygiplas Serrated Pastry Knife White 25.4cm - Sharp Stainless Steel Blade Dishwasher Safe FX127
- Price
- £12.34
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago

Piklohas Resharpenable Bread Knife 10 Inch Multifunction Serrated Knife for Homemade Bread Razor Sharp Sourdough Slicing with Innovative Wavy Edge for Efficient Cutting Baking Gifts
- Price
- £19.72
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 2y ago

Hygiplas Serrated Pastry Knife Purple - 10
- Price
- £12.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Victorinox Wood Bread and Pastry Knife with Serrated Edge 22 cm Long Stainless Steel Blade Ergonomic Maple Wood Handle
- Price
- £55.30
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
14
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
3%
- Victorinox78%
- Mercer Culinary7%
- nisbets limited4%
- Dolomiten Inox4%
- Piklohas2%
- CEORFAN2%
- Open — no brand owns it (2 brands, 3%)
Demand
Pastry Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Pastry Knife
We read the reviews and the return reasons for every product selling here.
“So thin and sharp it makes me nervous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastry Knife questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









