Pastry Cutter
FailPrices span $2.94–$14.12, mostly outside the sweet spot, so Pastry Cutter is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £106K/yr195K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 56%top-5 click share · 23 brands · 66 sellers
Flapen Score
Pastry Cutter against its category
The dotted line is the Home & Garden average. Past it, Pastry Cutter is stronger. Inside it, weaker.
Market
The Pastry Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pastry Cutter 195K times last year and spent an estimated £106K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £106Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- pastry cutter82K searches a year
02 · Price
A sale here is worth £6.33.
Listings sell for £6.33 on average, from £2.94 to £14.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.33 that is £2K to £3K a year per listing.
- Average price
- £6.33under the $15 to $100 sweet spot
- Price range
- £2.94–£14.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #104 within Bakeware. It carries 1,460 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #104in Bakeware
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,460per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pastry Cutter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tala Reversible Pastry and Cookie Cutters Perfect for Pastry Cookie Dough Biscuits Scones and Many More Double Edged for Both Fluted and Straight Cut 6 Pieces with Sizes from 48mm to 98mm
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 1,363
- Age
- 19y ago

Tala Stainless Steel Pastry Cutters Set of 3 Durable Round Cookie & Biscuit Cutters in Small Medium & Large Sizes Ideal for Pastry Dough Sugarpaste & Baking Premium Quality Kitchen Baking Tools
- Price
- £2.94
- Rating
- 4.4/5
- Reviews
- 1,357
- Age
- 20y ago

Pastry Cutter & Dough Blender Set - Heavy Duty Stainless Steel Baking Tools with Ergonomic Non-Slip Grip - Ideal for Flaky Pie Crust Biscuits Scones & Pastry Dough
- Price
- £5.87
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

Chef Aid Pastry Cutters Set Of 3 Cookie Biscuit Cutter Scone Mince Pie Tarts Mini Quiches Dough At Home Baking Cake Decorating Fondant Icing Round Circle Crinkled Stainless Steel Cutters
- Price
- £4.45
- Rating
- 4.6/5
- Reviews
- 5,153
- Age
- 15y ago

Tala Stainless Steel Crinkled Cutters Set of 3 Cutters in Different Sizes Perfect for use with Cookie and Biscuit Dough Pastry and Icing Ideal for Homemade scones
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 1,411
- Age
- 20y ago
Trending
estimated 90-day click momentum
Pastry Blender Stainless Steel Pastry Cutter Heavy Duty Dough Mixer Baking Tool for Pie Crust Biscuits Scones Avocado and Vegetable Mashing
- Price
- £5.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Pastry Cutter & Dough Blender Set - Heavy Duty Stainless Steel Baking Tools with Ergonomic Non-Slip Grip - Ideal for Flaky Pie Crust Biscuits Scones & Pastry Dough
- Price
- £5.87
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

5 Pcs Round Cookie Cutter Set Stainless Steel Round Edge Cookie Cutters Reusable Scone Cutter Pastry Mold Bakeware Tool for Fondant Biscuit Sandwich Cheese (1.5 2 2.7 3.5 4.7 Inch)
- Price
- £3.86
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Yeenano Round Biscuit Cutters Cookie Cutter Set 11 Pcs Mini Pastry Cutters Shapes Set Circle Biscuit Cutters Stainless Steel Ring Scone Cutter for Pastry Donut Fondant Baking DIY Cake
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Tala Stainless Steel Pastry Wheel Perfect for cutting and crimping Pastry for Pies and Tarts can be used for making Pasta shapes and Ravioli Dumplings or slicing Dough Silver 18 x 4 x 1.3 cm
- Price
- £4.03
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 8y ago
Newest
by launch date
Pastry Blender Stainless Steel Pastry Cutter Heavy Duty Dough Mixer Baking Tool for Pie Crust Biscuits Scones Avocado and Vegetable Mashing
- Price
- £5.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Pastry Cutter & Dough Blender Set - Heavy Duty Stainless Steel Baking Tools with Ergonomic Non-Slip Grip - Ideal for Flaky Pie Crust Biscuits Scones & Pastry Dough
- Price
- £5.87
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

5 Pcs Round Cookie Cutter Set Stainless Steel Round Edge Cookie Cutters Reusable Scone Cutter Pastry Mold Bakeware Tool for Fondant Biscuit Sandwich Cheese (1.5 2 2.7 3.5 4.7 Inch)
- Price
- £3.86
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

5-Piece Stainless Steel Round Cookie Cutters Set (2/2.5/2.7/2.8/3.2 Inch) Professional Circular Biscuit Cutters for Baking Cake Donuts Pastry Dough Durable Metal Baking Molds with Rolled Edge
- Price
- £4.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Yeenano Round Biscuit Cutters Cookie Cutter Set 11 Pcs Mini Pastry Cutters Shapes Set Circle Biscuit Cutters Stainless Steel Ring Scone Cutter for Pastry Donut Fondant Baking DIY Cake
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
66
Est. top-5 brand share
67%
Top 20: 97%
Est. top-5 click share
56%
Top 20: 92%
Open market
30%
- Tala46%
- NORDLYKT8%
- Chef Aid5%
- JOKUMO4%
- Vicloon3%
- Weenwill3%
Demand
Pastry Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Pastry Cutter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pastry cutter82K/yr
- pastry cutters for baking48K/yr
- pastry cutters26K/yr
- round cookie cutter8K/yr
- circle cookie cutter5K/yr
- round cutters for baking4K/yr
- cookie cutters round4K/yr
- round cutter3K/yr
- round cookie cutters3K/yr
- mince pie cutters3K/yr
Reviews and returns
What reviews say buyers love and hate about Pastry Cutter
We read the reviews and the return reasons for every product selling here.
“Wasn't sharp enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastry Cutter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









