Pastry Cutter
FailPrices span $2.94–$14.12, mostly outside the sweet spot, so Pastry Cutter is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £106K/yr195K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 56%top-5 click share · 23 brands · 66 sellers
Flapen Score
Pastry Cutter against its category
The dotted line is the Home & Garden average. Past it, Pastry Cutter is stronger. Inside it, weaker.
Market
The Pastry Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pastry Cutter 195K times last year and spent an estimated £106K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £106Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- pastry cutter82K searches a year
02 · Price
A sale here is worth £6.33.
Listings sell for £6.33 on average, from £2.94 to £14.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.33 that is £2K to £3K a year per listing.
- Average price
- £6.33under the $15 to $100 sweet spot
- Price range
- £2.94–£14.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #104 within Bakeware. It carries 1,460 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #104in Bakeware
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,460per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pastry Cutter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tala Reversible Pastry and Cookie Cutters Perfect for Pastry Cookie Dough Biscuits Scones and Many More Double Edged for Both Fluted and Straight Cut 6 Pieces with Sizes from 48mm to 98mm
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 1,363
- Age
- 19y ago

Tala Stainless Steel Pastry Cutters Set of 3 Durable Round Cookie & Biscuit Cutters in Small Medium & Large Sizes Ideal for Pastry Dough Sugarpaste & Baking Premium Quality Kitchen Baking Tools
- Price
- £2.94
- Rating
- 4.4/5
- Reviews
- 1,357
- Age
- 20y ago

Pastry Cutter & Dough Blender Set - Heavy Duty Stainless Steel Baking Tools with Ergonomic Non-Slip Grip - Ideal for Flaky Pie Crust Biscuits Scones & Pastry Dough
- Price
- £5.87
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

Chef Aid Pastry Cutters Set Of 3 Cookie Biscuit Cutter Scone Mince Pie Tarts Mini Quiches Dough At Home Baking Cake Decorating Fondant Icing Round Circle Crinkled Stainless Steel Cutters
- Price
- £4.45
- Rating
- 4.6/5
- Reviews
- 5,153
- Age
- 15y ago

Tala Stainless Steel Crinkled Cutters Set of 3 Cutters in Different Sizes Perfect for use with Cookie and Biscuit Dough Pastry and Icing Ideal for Homemade scones
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 1,411
- Age
- 20y ago
Trending
90-day click momentum
Pastry Blender Stainless Steel Pastry Cutter Heavy Duty Dough Mixer Baking Tool for Pie Crust Biscuits Scones Avocado and Vegetable Mashing
- Price
- £5.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Pastry Cutter & Dough Blender Set - Heavy Duty Stainless Steel Baking Tools with Ergonomic Non-Slip Grip - Ideal for Flaky Pie Crust Biscuits Scones & Pastry Dough
- Price
- £5.87
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

5 Pcs Round Cookie Cutter Set Stainless Steel Round Edge Cookie Cutters Reusable Scone Cutter Pastry Mold Bakeware Tool for Fondant Biscuit Sandwich Cheese (1.5 2 2.7 3.5 4.7 Inch)
- Price
- £3.86
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Yeenano Round Biscuit Cutters Cookie Cutter Set 11 Pcs Mini Pastry Cutters Shapes Set Circle Biscuit Cutters Stainless Steel Ring Scone Cutter for Pastry Donut Fondant Baking DIY Cake
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Tala Stainless Steel Pastry Wheel Perfect for cutting and crimping Pastry for Pies and Tarts can be used for making Pasta shapes and Ravioli Dumplings or slicing Dough Silver 18 x 4 x 1.3 cm
- Price
- £4.03
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 8y ago
Newest
by launch date
Pastry Blender Stainless Steel Pastry Cutter Heavy Duty Dough Mixer Baking Tool for Pie Crust Biscuits Scones Avocado and Vegetable Mashing
- Price
- £5.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Pastry Cutter & Dough Blender Set - Heavy Duty Stainless Steel Baking Tools with Ergonomic Non-Slip Grip - Ideal for Flaky Pie Crust Biscuits Scones & Pastry Dough
- Price
- £5.87
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

5 Pcs Round Cookie Cutter Set Stainless Steel Round Edge Cookie Cutters Reusable Scone Cutter Pastry Mold Bakeware Tool for Fondant Biscuit Sandwich Cheese (1.5 2 2.7 3.5 4.7 Inch)
- Price
- £3.86
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

5-Piece Stainless Steel Round Cookie Cutters Set (2/2.5/2.7/2.8/3.2 Inch) Professional Circular Biscuit Cutters for Baking Cake Donuts Pastry Dough Durable Metal Baking Molds with Rolled Edge
- Price
- £4.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Yeenano Round Biscuit Cutters Cookie Cutter Set 11 Pcs Mini Pastry Cutters Shapes Set Circle Biscuit Cutters Stainless Steel Ring Scone Cutter for Pastry Donut Fondant Baking DIY Cake
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
66
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
56%
Top 20: 92%
Open market
30%
- Tala46%
- NORDLYKT8%
- Chef Aid5%
- JOKUMO4%
- Vicloon3%
- Weenwill3%
Demand
Pastry Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Pastry Cutter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pastry cutter82K/yr
- pastry cutters for baking48K/yr
- pastry cutters26K/yr
- round cookie cutter8K/yr
- circle cookie cutter5K/yr
- round cutters for baking4K/yr
- cookie cutters round4K/yr
- round cutter3K/yr
- round cookie cutters3K/yr
- mince pie cutters3K/yr
Reviews and returns
What reviews say buyers love and hate about Pastry Cutter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wasn't sharp enough
Bent and sharp in certain areas
value for money was worried
However, they are pricey thus minus that extra star
a little thin
Not the best quality
does not cut clear at all
Love
Excellent product
A helpful high-quality tool
Solid quality
Good value
Value for money
Great value
Easy to use
Great tool
Such a handy tool to have
Good size
Great selection of sizes for the price point
Good range of sizes - the container to keep them in is an added useful bonus
easy to clean
Being plastic allows for simple cleaning and hygiene, and the varying sizes means the appropriate one makes them versatile
this set is effective at cutting into three sizes without trapping dough anywhere you cant get at to clean properly
Return
0.4% Return rate 63% Fixable by listing
very weak, enough for soft dough cookies, nothing else
Rings too weak to resist big pressure
Bendy
Not the best quality
Wasn't sharp enough
Bent and sharp in certain areas
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastry Cutter questions
Answered from the same tracked data.









