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Pastry Brushes

Maybe

An estimated 0.2% of orders come back. But prices span $1.76–$6.78, mostly outside the sweet spot, so Pastry Brushes is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£220K/yr324K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
57%top-5 click share · 18 brands · 114 sellers

Flapen Score

Pastry Brushes against its category

The dotted line is the Home & Garden average. Past it, Pastry Brushes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastry Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastry Brushes 324K times last year and spent an estimated £220K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
17.5%
Market size, estimated
£220Ka year
Peak month
December2.4× the quietest month
Top search term
pastry brushes85K searches a year

02 · Price

A sale here is worth £3.88.

Listings sell for £3.88 on average, from £1.76 to £6.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £3.88 that is £12K to £16K a year per listing.

Average price
£3.88under the $15 to $100 sweet spot
Price range
£1.76–£6.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£12K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #16 within Barbecue & Outdoor Dining. It carries 2,410 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#16in Barbecue & Outdoor Dining
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,410per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pastry Brushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

114

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

26%

  • Tala34%
  • Euqvunn9%
  • SURDOCA9%
  • CCLKHY8%
  • saizone8%
  • WOLMIK7%

Demand

Pastry Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pastry Brushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pastry brushes85K/yr
  • pastry brush74K/yr
  • basting brush29K/yr
  • silicone pastry brush20K/yr
  • oil brush for cooking14K/yr
  • cooking brush14K/yr
  • food brush12K/yr
  • silicone brush cooking10K/yr
  • oil brush10K/yr
  • egg wash brush12K/yr

Reviews and returns

What reviews say buyers love and hate about Pastry Brushes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pastry Brushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data