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Pastry Brushes

Maybe

Returns run at only 0.2% of orders. But prices span $1.76–$6.78, mostly outside the sweet spot, so Pastry Brushes is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£220K/yr324K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
57%top-5 click share · 18 brands · 114 sellers

Flapen Score

Pastry Brushes against its category

The dotted line is the Home & Garden average. Past it, Pastry Brushes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastry Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastry Brushes 324K times last year and spent an estimated £220K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
17.5%
Market size, estimated
£220Ka year
Peak month
December2.4× the quietest month
Top search term
pastry brushes85K searches a year

02 · Price

A sale here is worth £3.88.

Listings sell for £3.88 on average, from £1.76 to £6.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £3.88 that is £12K to £16K a year per listing.

Average price
£3.88under the $15 to $100 sweet spot
Price range
£1.76–£6.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£12K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #16 within Barbecue & Outdoor Dining. It carries 2,410 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#16in Barbecue & Outdoor Dining
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,410per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pastry Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

114

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

26%

  • Tala34%
  • Euqvunn9%
  • SURDOCA9%
  • CCLKHY8%
  • saizone8%
  • WOLMIK7%

Demand

Pastry Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pastry Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastry brushes85K/yr
  • pastry brush74K/yr
  • basting brush29K/yr
  • silicone pastry brush20K/yr
  • oil brush for cooking14K/yr
  • cooking brush14K/yr
  • food brush12K/yr
  • silicone brush cooking10K/yr
  • oil brush10K/yr
  • egg wash brush12K/yr

Reviews and returns

What reviews say buyers love and hate about Pastry Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.17

Not fit for purpose

Too small

in fact the one big one is bigger than normal

Quality-Overall17%−0.02

they arent that good quality probably good for baking etc

The quality of the goods is quite unsatisfactory

Bad quality

Strength10%−0.01

Bit flimsy

Flimsy and small

Ok. A bit flimsy

Ease Of Cleaning5%+0.24

they needed a thorough wash and clean before use, I recently acquired these brushes to use for more precise pastry work, and while they are functionally adequate for glazes and washes, the initial olfactory experience was somewhat disconcerting

so cleaning takes a bit more effort

On use they didn't brush as well as they should do

Handle Quality4%−0.03

The bristle easily falls off the handle

Love

Quality-Overall25%−0.02

Decent enough brushes

They work just fine

Good quality

Value For Money15%+2.29

Excellent value

Excellent value

Good value

Ease Of Cleaning14%+0.24

easy to wash and keep clean

Really easy to clean

This brush is easy to use and clean

Ease Of Use11%−0.04

Easy to use

Good for basic use

Handy little brushes

Advertised Vs Actual Product11%+0.65

Just what I needed

As described

Exactly as shown

Return

0.2% Return rate 65% Fixable by listing

Size-Overall50%▅█▅▂▅▅

Not fit for purpose

Too small

in fact the one big one is bigger than normal

Quality-Overall15%▅▁█▃▄▂

they arent that good quality probably good for baking etc

The quality of the goods is quite unsatisfactory

Bad quality

Advertised Vs Actual Product14%▇▁▁█▁▅

Not as described

Value For Money5%▁▁▁█▁█
Material Quality3%▁▁▁█▁▅

FAQ

Common Pastry Brushes questions

Answered from the same tracked data.