Pastel Pencils

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

3.6%

Market size, estimated

£101Ka year

Peak month

February1.8× the quietest month

Top search term

pastel pencils67K searches a year

Listings sell for £23.94 on average, from £2.58 to £89.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.94 that is £2K to £6K a year per listing.

Average price

£23.94inside the $15 to $100 sweet spot

Price range

£2.58–£89.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #135 within Drawing. It carries 2,012 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#135in Drawing

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,012per listing

Listings tracked

29

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months