pastel pencils
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£23.94avg listing price — sweet spot $15–$100
Price range
Great£2.58–£89.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,011.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 116K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pastel pencils is a £101K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pastel pencils market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 2.8%
- Avg brand age
- 54 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
89
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
12%
- Faber-Castell38%
- H & B15%
- Koh-I-Noor14%
- Derwent11%
- KALOUR PDAS5%
- KALOUR4%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top pastel pencils search terms
- pastel pencils67K/yr
- pastel pencils for artists12K/yr
- soft pastel pencils7K/yr
- oil pastel pencils8K/yr
- faber castell pastel pencils6K/yr
- derwent pastel pencils7K/yr
- faber castell pitt pastel pencils5K/yr
- pitt pastel pencils3K/yr
Top pastel pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching
H & B£30.254.4★52 rev
Faber-Castell Tin of 24 Pitt Pastel Artists Colouring Pencils Colour Ideal For Colouring Drawing Sketching By Professional And Hobby Artists Coloured Pencils Presented In A Tin
Faber-Castell£26.414.8★1,838 rev
KOH-I-NOOR Artists Soft Pastel Pencils (Set of 24)
Koh-I-Noor£20.374.6★1,716 rev
Faber-Castell PITT Pastel Pencils Tin Of 12
Faber-Castell£14.974.6★1,242 rev
Faber-Castell Tin of 60 Pitt Pastel Artists Colouring Pencils High Colour Ideal for Drawing Sketching Professional Hobby Artist Coloured Pencils Presented in Tin
Faber-Castell£66.484.8★1,798 rev
Newest
by launch date
Myartscape 72 Colouring Pencils Set Professional Oil Based Artist Pencils Colouring Pencils for Adults Soft Core Drawing & Sketching Pencils with Roll Up Case
Myartscape£12.28107 rev
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS£16.65119 rev
H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching
H & B£30.2552 rev
H & B 48 Professional Soft Pastel Pencils in Metal Tin for Art Sketching
H & B£21.1852 rev
KALOUR PDAS 24 Premium Coloured Charcoal Pencils Drawing Set Quality Pastel Chalk Pencils for Colouring Sketching Drawing Layering & Blending for Beginners Artists
KALOUR PDAS£12.56646 rev
Trending
90-day click momentumKALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
KALOUR PDAS£16.654.7★
H & B 48 Professional Soft Pastel Pencils in Metal Tin for Art Sketching
H & B£21.184.4★
Myartscape 72 Colouring Pencils Set Professional Oil Based Artist Pencils Colouring Pencils for Adults Soft Core Drawing & Sketching Pencils with Roll Up Case
Myartscape£12.284.6★
H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching
H & B£30.254.4★
Faber-Castell Pitt Monochrome Range Artists Medium Pastel Pencil - White
Faber-Castell£2.584.5★
What buyers say about pastel pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous Colours”
“Great pencils”
“Amazing value”
“Lovely quality, choices of colour are excellent”
“Easy to use”
“Very smooth to use and great quality”
“you get a good depth to the drawing as you add more layers”
“the colours look stunning all laid out”
“As described”
“I have found them reasonably easy to sharpen”
What buyers complain about
“It doesn't even get close to being sharp”
“Disappointed to find some colours missing”
“when you're paying close to £100 you would expect better quality control”
“Breaks after shaving”
“Doesn't work”
“on black paper”
“The colours are great, nice and saturated, however they do not match the stated colour”
“Although, for £36, they are exactly cheap”
“Honestly not happy with these pencils the tips after sharping they are broken within the pencils you have to sharpen”
“Not as soft as Dewent pastel pencils”
Top return reasons
Common questions
- Is pastel pencils profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the pastel pencils niche?
- 13 brands and 89 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in pastel pencils?
- Top complaints mined from reviews: Sharpness, Color, Quality-Overall. The return rate is 0.5%.
- When does demand for pastel pencils peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pastel pencils niche?
- Listings span £2.58–£89.22; the average listing price is £23.94 (sweet spot $15–$100). The average incumbent carries 2,012 reviews — the moat a new listing must climb.