Pastel Pencils
soft demand (-17.2% this quarter) — Pastel Pencils doesn't clear our bar today.
Flapen Score
Is Pastel Pencils profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pastel Pencils is a £101K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Pastel Pencils: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.2% over the last 90 days and 3.6% of searches end in a purchase.
£101K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Pastel Pencils products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching
- Price
- £30.25
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 11mo ago
Faber-Castell Tin of 24 Pitt Pastel Artists Colouring Pencils Colour Ideal For Colouring Drawing Sketching By Professional And Hobby Artists Coloured Pencils Presented In A Tin
- Price
- £26.41
- Rating
- 4.8/5
- Reviews
- 1,838
- Age
- 17y ago
KOH-I-NOOR Artists Soft Pastel Pencils (Set of 24)
- Price
- £20.37
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 13y ago
Faber-Castell PITT Pastel Pencils Tin Of 12
- Price
- £14.97
- Rating
- 4.6/5
- Reviews
- 1,242
- Age
- 18y ago
Faber-Castell Tin of 60 Pitt Pastel Artists Colouring Pencils High Colour Ideal for Drawing Sketching Professional Hobby Artist Coloured Pencils Presented in Tin
- Price
- £66.48
- Rating
- 4.8/5
- Reviews
- 1,798
- Age
- 17y ago
Trending
90-day click momentum
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
- Price
- £16.65
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 10mo ago
H & B 48 Professional Soft Pastel Pencils in Metal Tin for Art Sketching
- Price
- £21.18
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 11mo ago
Myartscape 72 Colouring Pencils Set Professional Oil Based Artist Pencils Colouring Pencils for Adults Soft Core Drawing & Sketching Pencils with Roll Up Case
- Price
- £12.28
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 8mo ago
H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching
- Price
- £30.25
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 11mo ago
Faber-Castell Pitt Monochrome Range Artists Medium Pastel Pencil - White
- Price
- £2.58
- Rating
- 4.5/5
- Reviews
- 876
- Age
- 15y ago
Newest
by launch dateMyartscape 72 Colouring Pencils Set Professional Oil Based Artist Pencils Colouring Pencils for Adults Soft Core Drawing & Sketching Pencils with Roll Up Case
- Price
- £12.28
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 8mo ago
KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners
- Price
- £16.65
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 10mo ago
H & B 72 Pro Soft Pastel Pencils in Metal Tin for Art Drawing & Sketching
- Price
- £30.25
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 11mo ago
H & B 48 Professional Soft Pastel Pencils in Metal Tin for Art Sketching
- Price
- £21.18
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 11mo ago
KALOUR PDAS 24 Premium Coloured Charcoal Pencils Drawing Set Quality Pastel Chalk Pencils for Colouring Sketching Drawing Layering & Blending for Beginners Artists
- Price
- £12.56
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
89
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
12%
- Faber-Castell38%
- H & B15%
- Koh-I-Noor14%
- Derwent11%
- KALOUR PDAS5%
- KALOUR4%
- Open — no brand owns it (7 brands, 12%)
Pastel Pencils demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.8×
Top Pastel Pencils search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pastel pencils67K/yr
- pastel pencils for artists12K/yr
- soft pastel pencils7K/yr
- oil pastel pencils8K/yr
- faber castell pastel pencils6K/yr
- derwent pastel pencils7K/yr
- faber castell pitt pastel pencils5K/yr
- pitt pastel pencils3K/yr
What reviews say buyers love and hate about Pastel Pencils
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Gorgeous Colours”
“Great pencils”
“Amazing value”
“Lovely quality, choices of colour are excellent”
“Easy to use”
What buyers complain about
59% of reviews“It doesn't even get close to being sharp”
“Disappointed to find some colours missing”
“when you're paying close to £100 you would expect better quality control”
“Breaks after shaving”
“Doesn't work”
Pastel Pencils return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pastel Pencils questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
