Skip to content

Pastel Party Decorations

Maybe

Returns run at only 0.6% of orders. But prices span $2.92–$13.12, mostly outside the sweet spot, so Pastel Party Decorations is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£21K/yr64K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
34%top-5 click share · 33 brands · 38 sellers

Flapen Score

Pastel Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Pastel Party Decorations is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastel Party Decorations 64K times last year and spent an estimated £21K. The top 5 brands take 45% of clicks. Demand peaks in May–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
4.3%
Market size, estimated
£21Ka year
Peak month
July2.9× the quietest month
Top search term
pastel birthday decorations31K searches a year

02 · Price

A sale here is worth £7.76.

Listings sell for £7.76 on average, from £2.92 to £13.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.76 that is £0 to £776 a year per listing.

Average price
£7.76under the $15 to $100 sweet spot
Price range
£2.92–£13.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£776
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #349 within Party Supplies. It carries 166 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#349in Party Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
166per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Pastel Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£637£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

38

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

34%

Top 20: 80%

Open market

48%

  • QUERICKY10%
  • Ohugs10%
  • Wonsta9%
  • FUNTE8%
  • Adeyoo8%
  • Itsy Bitsy Party Co7%

Demand

Pastel Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Pastel Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastel birthday decorations31K/yr
  • pastel party decorations20K/yr
  • pastel decorations7K/yr
  • pastel rainbow party decorations4K/yr
  • pastel party2K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.13

Absolute rubbish

the quality of the set is a different story

Not great quality

Adhesion/Stickiness11%−0.10

unfortunately stickers didnt last

.Not glued, missing wires, ripped when unfolding

Not enough glue dots

Value For Money8%+1.21

Expensive compared to the exact same being on Shein

Not even worth £5

Not worth the money at all

Instructions/User Manual/Troubleshooting7%−0.07

the instructions that come with the flowers aren't the easiest to follow

No manual

Size-Overall7%−0.06

Very small

or helium, although I would personally say the smaller balloons may struggle with that

All really small and fatty

Love

Color28%+0.42

Nice bright colours

Colours are nice

Beautiful colours

Quality-Overall14%−0.13

Nice quality and easy to assemble

Good quality

Great quality balloons that last surprisingly well

Value For Money11%+1.21

Well worth the price I paid

Excellent value for money

Good value

Assembly/Installation9%+0.82

easy to assemble

Easy to set up and looks great

Easy to put together

Advertised Vs Actual Product5%+0.31

As advertised

Better then expected

Exactly as pictured and described

Return

0.6% Return rate 45% Fixable by listing

Color27%▁▃█▇█▂

The color isn't quite right either

Totally different colours

Quality-Overall27%▇█▄▄▂▅

Absolute rubbish

the quality of the set is a different story

Not great quality

Material Quality8%▁▆▁▆▁█
Advertised Vs Actual Product7%▁▁▄▁█▅

There's no proper picture on the packaging so you have to refer back to the Amazon listing

Not Quite Like the Seller's Images

they're not really like the pictures the seller advertised

Size-Overall5%▁▁▄▄█▁

Very small

or helium, although I would personally say the smaller balloons may struggle with that

All really small and fatty

FAQ

Common Pastel Party Decorations questions

Answered from the same tracked data.