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Pastel Card

Fail

Demand is soft, at -60.5% this quarter, so Pastel Card is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£16K/yr26K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
67%top-5 click share · 9 brands · 12 sellers

Flapen Score

Pastel Card against its category

The dotted line is the Home & Garden average. Past it, Pastel Card is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastel Card 26K times last year and spent an estimated £16K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
10.9%
Market size, estimated
£16Ka year
Peak month
March4.6× the quietest month
Top search term
pastel card16K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £2.50 to £13.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.71 that is £1K to £3K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£2.50–£13.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #367 within Paper & Paper Crafts. It carries 1,708 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#367in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,708per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pastel Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£818£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • House of Card & Paper34%
  • Hawksbill19%
  • DJP16%
  • Be Creative13%
  • Swanaryo7%
  • Baker Ross6%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pastel Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 4.6×

Search terms

Top Pastel Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastel card16K/yr
  • pastel coloured card5K/yr
  • pastel card a45K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness35%−0.11

thin

Card is thin

The paper is slightly thinner than expected however great nonetheless the less

Color13%−0.07

Not the pastel colours I was expecting- all are darker

Colours are not very bright

Value For Money8%+0.69

item is overpriced for only 15 sheets of poor quality card

I think the price is slightly higher than it should be

Quality-Overall8%−0.13

Not all the same quality

Advertised Vs Actual Product4%+0.87

Not as described

Love

Quality-Overall22%−0.13

Card is good quality

Good quality

good quality card

Color19%−0.07

Good colours

colours are great

some colours were smooth

Paper Quality15%+2.03

Nice card paper bit to thick so can make origami or envolopes from it

Lovely assortment of pastel papers and good quality

Great paper

Advertised Vs Actual Product11%+0.87

as described

It's just what I ordered happy with it

Just what I wanted

Value For Money11%+0.69

fair price

Well worth the price

Good price

Return

0.3% Return rate 38% Fixable by listing

Color26%█▅▅▁▁▅

Not the pastel colours I was expecting- all are darker

Colours are not very bright

Thin22%▅▇▃▅▁█
Paper Quality15%▅▁▃▅▆█
Quality-Overall12%▁▁█▅▆▁

Not all the same quality

Display Colors5%▁▃▅█▁▁

FAQ

Common Pastel Card questions

Answered from the same tracked data.