Skip to content

Pastel Card

Fail

Demand is soft, at -60.5% this quarter, so Pastel Card is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£16K/yr26K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
67%top-5 click share · 9 brands · 12 sellers

Flapen Score

Pastel Card against its category

The dotted line is the Home & Garden average. Past it, Pastel Card is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastel Card 26K times last year and spent an estimated £16K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
10.9%
Market size, estimated
£16Ka year
Peak month
March4.6× the quietest month
Top search term
pastel card16K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £2.50 to £13.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.71 that is £1K to £3K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£2.50–£13.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #367 within Paper & Paper Crafts. It carries 1,708 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#367in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,708per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pastel Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£818£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

5%

  • House of Card & Paper34%
  • Hawksbill19%
  • DJP16%
  • Be Creative13%
  • Swanaryo7%
  • Baker Ross6%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pastel Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 4.6×

Search terms

Top Pastel Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pastel card16K/yr
  • pastel coloured card5K/yr
  • pastel card a45K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Card

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Thickness”
0.3%of orders come back
“thin”
A buyer, on “Thickness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pastel Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data