Pastel Card
FailDemand is soft, at -60.5% this quarter, so Pastel Card is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £16K/yr26K searches / yr
- 90-day growth
- -60.5%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 12 sellers
Flapen Score
Pastel Card against its category
The dotted line is the Home & Garden average. Past it, Pastel Card is stronger. Inside it, weaker.
Market
The Pastel Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pastel Card 26K times last year and spent an estimated £16K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -60.5%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £16Ka year
- Peak month
- March4.6× the quietest month
- Top search term
- pastel card16K searches a year
02 · Price
A sale here is worth £5.71.
Listings sell for £5.71 on average, from £2.50 to £13.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.71 that is £1K to £3K a year per listing.
- Average price
- £5.71under the $15 to $100 sweet spot
- Price range
- £2.50–£13.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #367 within Paper & Paper Crafts. It carries 1,708 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #367in Paper & Paper Crafts
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,708per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pastel Card products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
House of Card & Paper A4 160 GSM Card - Rainbow Pastel Coloured Card (Pack of 50 Sheets)
- Price
- £3.81
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 5y ago

DJP Pastel Card Pack A4 160gsm Mixed Pastel Card 60 Sheets 6 Shades A4 Printer Photocopier Coloured Sheets
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5y ago

Be Creative A4 Pastel Coloured Paper Assorted Colours 80gsm 100 Sheets - 5 Pastel Shades Copier Printer Craft Paper for Home Office School
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 1,988
- Age
- 15y ago

House of Card & Paper A4 160 gsm Card - Assorted Pastel Colours (Pack of 25 Sheets)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 11,103
- Age
- 10y ago

Hawksbill A4 Pastel Card 160GSM 50 Pack Pastel Cardstock for Arts and Crafts
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 4y ago
Trending
estimated 90-day click momentum
MUWINC Thick Craft Coloured Card Paper A4-50 Sheets Soft Tone Cardstock 10 Colors for Home School DIY Crafts
- Price
- £9.48
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 10mo ago

DJP Pastel Card Pack A4 160gsm Mixed Pastel Card 60 Sheets 6 Shades A4 Printer Photocopier Coloured Sheets
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5y ago

Pastel Card A4 100 Sheets 5 Colours Rainbow Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago

Be Creative A4 Pastel Coloured Paper Assorted Colours 80gsm 100 Sheets - 5 Pastel Shades Copier Printer Craft Paper for Home Office School
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 1,988
- Age
- 15y ago

JKG 220gsm A4 Card Paper - Coloured Card Paper | Kids Kraft Paper | Printer & Drawing Card | DIY Xmas Coloured Craft for Kids Arts | Assorted Colours (15 Cards)
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 3y ago
Newest
by launch date
MUWINC Thick Craft Coloured Card Paper A4-50 Sheets Soft Tone Cardstock 10 Colors for Home School DIY Crafts
- Price
- £9.48
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 10mo ago

Pastel Card A4 100 Sheets 5 Colours Rainbow Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago

OfficeTree 120Pastel 130g - 10 Colours - Pastel Coloured Card A4 for Crafting Folding & Printing
- Price
- £9.03
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 2y ago

JKG 220gsm A4 Card Paper - Coloured Card Paper | Kids Kraft Paper | Printer & Drawing Card | DIY Xmas Coloured Craft for Kids Arts | Assorted Colours (15 Cards)
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 3y ago

Baker Ross FC482 Pastel A4 Paper - Pack of 100 A4 80gsm Assorted Pastel Colours Craft Paper Card Making Display Backing
- Price
- £6.87
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
12
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
5%
- House of Card & Paper34%
- Hawksbill19%
- DJP16%
- Be Creative13%
- Swanaryo7%
- Baker Ross6%
- Open — no brand owns it (3 brands, 5%)
Demand
Pastel Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 4.6×
Search terms
Top Pastel Card search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pastel card16K/yr
- pastel coloured card5K/yr
- pastel card a45K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Card
We read the reviews and the return reasons for every product selling here.
“thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Card questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









