Pastel Card
soft demand (-60.5% this quarter) — Pastel Card doesn't clear our bar today.
Flapen Score
Is Pastel Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pastel Card is a £16K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 34/100.
Pastel Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -60.5% over the last 90 days and 10.9% of searches end in a purchase.
£16K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Pastel Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
House of Card & Paper A4 160 GSM Card - Rainbow Pastel Coloured Card (Pack of 50 Sheets)
- Price
- £3.81
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 5y ago
DJP Pastel Card Pack A4 160gsm Mixed Pastel Card 60 Sheets 6 Shades A4 Printer Photocopier Coloured Sheets
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5y ago
Be Creative A4 Pastel Coloured Paper Assorted Colours 80gsm 100 Sheets - 5 Pastel Shades Copier Printer Craft Paper for Home Office School
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 1,988
- Age
- 15y ago
House of Card & Paper A4 160 gsm Card - Assorted Pastel Colours (Pack of 25 Sheets)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 11,103
- Age
- 10y ago
Hawksbill A4 Pastel Card 160GSM 50 Pack Pastel Cardstock for Arts and Crafts
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 4y ago
Trending
90-day click momentum
MUWINC Thick Craft Coloured Card Paper A4-50 Sheets Soft Tone Cardstock 10 Colors for Home School DIY Crafts
- Price
- £9.48
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 10mo ago
DJP Pastel Card Pack A4 160gsm Mixed Pastel Card 60 Sheets 6 Shades A4 Printer Photocopier Coloured Sheets
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5y ago
Pastel Card A4 100 Sheets 5 Colours Rainbow Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago
Be Creative A4 Pastel Coloured Paper Assorted Colours 80gsm 100 Sheets - 5 Pastel Shades Copier Printer Craft Paper for Home Office School
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 1,988
- Age
- 15y ago
JKG 220gsm A4 Card Paper - Coloured Card Paper | Kids Kraft Paper | Printer & Drawing Card | DIY Xmas Coloured Craft for Kids Arts | Assorted Colours (15 Cards)
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 3y ago
Newest
by launch dateMUWINC Thick Craft Coloured Card Paper A4-50 Sheets Soft Tone Cardstock 10 Colors for Home School DIY Crafts
- Price
- £9.48
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 10mo ago
Pastel Card A4 100 Sheets 5 Colours Rainbow Coloured Card 92lb/250gsm for DIY Crafting Scrapbook Decoration
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago
OfficeTree 120Pastel 130g - 10 Colours - Pastel Coloured Card A4 for Crafting Folding & Printing
- Price
- £9.03
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 2y ago
JKG 220gsm A4 Card Paper - Coloured Card Paper | Kids Kraft Paper | Printer & Drawing Card | DIY Xmas Coloured Craft for Kids Arts | Assorted Colours (15 Cards)
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 3y ago
Baker Ross FC482 Pastel A4 Paper - Pack of 100 A4 80gsm Assorted Pastel Colours Craft Paper Card Making Display Backing
- Price
- £6.87
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 flat
Sellers
12
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
5%
- House of Card & Paper34%
- Hawksbill19%
- DJP16%
- Be Creative13%
- Swanaryo7%
- Baker Ross6%
- Open — no brand owns it (3 brands, 5%)
Pastel Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 4.6×
Top Pastel Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pastel card16K/yr
- pastel coloured card5K/yr
- pastel card a45K/yr
What reviews say buyers love and hate about Pastel Card
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Card is good quality”
“Good colours”
“Nice card paper bit to thick so can make origami or envolopes from it”
“as described”
“fair price”
What buyers complain about
72% of reviews“thin”
“Not the pastel colours I was expecting- all are darker”
“item is overpriced for only 15 sheets of poor quality card”
“Not all the same quality”
“Not as described”
Pastel Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pastel Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
