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Pastel Balloons

Fail

Prices span $3.39–$10.95, mostly outside the sweet spot, so Pastel Balloons is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£56K/yr90K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 17 sellers

Flapen Score

Pastel Balloons against its category

The dotted line is the Home & Garden average. Past it, Pastel Balloons is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastel Balloons 90K times last year and spent an estimated £56K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
11.2%
Market size, estimated
£56Ka year
Peak month
April3.4× the quietest month
Top search term
pastel balloons81K searches a year

02 · Price

A sale here is worth £5.59.

Listings sell for £5.59 on average, from £3.39 to £10.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.59 that is £1K to £3K a year per listing.

Average price
£5.59under the $15 to $100 sweet spot
Price range
£3.39–£10.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #144 within Party Supplies. It carries 616 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
10.7%
Average rank
#144in Party Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
616per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pastel Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • QIFU25%
  • Ohugs19%
  • fairymaiden16%
  • Wayfun14%
  • creative balloons6%
  • Adeyoo6%
  • Open — no brand owns it (7 brands, 14%)

Demand

Pastel Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.4×

Search terms

Top Pastel Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastel balloons81K/yr
  • balloons pastel5K/yr
  • pastel colour balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color43%−0.16

not a good variety of colours

Not pastel colours

Not as colour

Advertised Vs Actual Product21%−0.19

Not as pastel as the picture

Absolutely nothing like the picture

Size-Overall7%−0.04

Very small

Inflation/Deflation7%+0.09

Started to deflate after a few days

Assembly/Installation3%

Assembly was tricky at first as a total novice

Love

Color43%−0.16

Lovely colours

The colours of the balloons were perfect for a spring birthday

Nice colour and strong

Quality-Overall18%+2.04

Great quality balloons that last surprisingly well

Great quality

Brilliant quality and value for money

Durability10%+1.17

Love these, the look, size, easy use, and the durability is good as none burst

Perfect for parties, good quality, and definitely long-lasting

theyve lasted really well

Correct Contents9%+1.08

so lovely, none popped, exact number of balloons

Strength5%+0.52

Nice colour and strong

Very strong balloons

Return

0.7% Return rate 54% Fixable by listing

Color44%▁▄▆█▇▄

not a good variety of colours

Not pastel colours

Not as colour

Quality-Overall17%█▆▃▁▂▅
Advertised Vs Actual Product7%█▃▁▁▃▁

Not as pastel as the picture

Absolutely nothing like the picture

Functionality-Overall6%▁▁▁▄▁█
Inflation/Deflation5%▁█▃▁▆▁

Started to deflate after a few days

FAQ

Common Pastel Balloons questions

Answered from the same tracked data.