Is pastel profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).

How competitive is the pastel niche?

13 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in pastel?

Top complaints mined from reviews: Durability, Hard Feel, Product Condition. The return rate is 0.5%.

When does demand for pastel peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the pastel niche?

Listings span £4.01–£49.66; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.

pastel

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£16.06

avg listing price — sweet spot $15–$100

Price range

Great£4.01–£49.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,009.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Market size

Bad£64K

£64K/yr · 76K searches

According to Flapen's Amazon United Kingdom niche tracking, pastel is a £64K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

pastel market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £64K–£80K; units × avg price
Conversion rate: 5.2%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

14%

Artecho27%
Faber-Castell18%
Royal & Langnickel14%
MONT MARTE14%
Mungyo9%
Inscribe4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top pastel search terms

soft pastels34K/yr -14.3%4.2% conv.
chalk pastels19K/yr -20.7%6.7% conv.
soft pastels for artists14K/yr -13.6%3.7% conv.
chalk pastels for art6K/yr -1.5%7.5% conv.
soft pastel4K/yr -24.3%2.7% conv.

All search terms

Top pastel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Artecho Soft Pastel Set of 48 Including 4 Fluorescent colors Premium Square Chalk for Drawing Blending Layering Shading Art Supplies for Kids Beginners Students Experienced Artists

Artecho£11.584.6★2,397 rev

Royal & Langnickel Essentials 36 Soft Square Sketching Pastels Assorted Colours CPH-A36

Royal & Langnickel£5.414.6★1,380 rev

MONT MARTE Soft Pastels in Tin Box Signature 24pc 24 Assorted Colours Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal For Art Craft Colouring and Sketching

MONT MARTE£9.904.5★1,261 rev

Faber-Castell Creative Studio Soft Pastels Mini Multicoloured Cardboard Wallet of 72 for Art Craft Drawing Sketching Home School University Colouring

Faber-Castell£16.144.6★8,197 rev

Mungyo Non Toxic Square Chalk Soft Pastel Pack of 64 Assorted Colours (B441R078-7003A)

Mungyo£10.204.5★5,492 rev

Newest

by launch date

LIGHTWISH 36 Colour Skin Tones Soft Pastels Set - Handmade Non Toxic Art Pastels for Drawing Blending & Shading - Vibrant Pigments for Professional Artists Beginners & Adults

LIGHTWISH£32.2298 rev

6mo ago

LIGHTWISH 72 Colour Professional Soft Pastel Set - Extra Large Collection for Artists Beginners & Adults Non-Toxic & Vibrant Ideal for Drawing Sketching Blending and Shading

LIGHTWISH£43.7498 rev

9mo ago

Mikkelhus Soft Pastel Chalks 24 Colours Set Intensely pigmented soft pastel chalks Artist chalks for hobbyists & artists

Mikkelhus£6.6826 rev

10mo ago

MONT MARTE Soft Pastel Half Sticks 72pc Pastels Art Supplies Artist Quality Pastels Extra Soft and Smooth Texture Ideal for Professional Level Artwork

MONT MARTE£49.665 rev

10mo ago

Faber-Castell Creative Studio Soft Pastels RHS Special Edition Multicoloured Set of 24 Half Sticks Art Craft Drawing Sketching Home School University Colouring

Faber-Castell£9.1610 rev

1y ago

What buyers say about pastel

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Great set of colours”

Quality-Overall20%

“Perfect article exactly what we had whished for”

Value For Money19%

“Good value”

Soft Feel9%

“with a soft and smooth feel”

Ease Of Use7%

“easy to use”

Size-Overall2%

“Lovely size too and great colours”

Drawing Experience2%

“Will purchase several times over for all my future designs and drawings”

Advertised Vs Actual Product2%

“As expected”

Paper Compatibility2%

“blend on the correct paper such as pastelmat”

Pen/Pencil Quality2%

“the proper coloured pastel pencils as I needed a good white”

What buyers complain about

Durability14%

“so many are broken it really lets it down”

Hard Feel12%

“a tad harder and dustier”

Product Condition9%

“These have been opened and used”

Quality-Overall8%

“adequate not as good as sennelier”

Display Colors6%

“not enough purples and no magenta and really disappointed that there is only one black and one white”

Ease Of Cleaning5%

“They look messy when you open them”

Size-Overall2%

“Small”

Top return reasons

Quality-Overall16%

Color12%

Defective Material/Parts11%

Soft Feel9%

Size-Overall7%

Value For Money7%

Product Condition5%

Adhesion/Stickiness4%

Paper Quality4%

Certifications4%

Common questions

Is pastel profitable to sell on Amazon United Kingdom?: The niche generates £64K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
How competitive is the pastel niche?: 13 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in pastel?: Top complaints mined from reviews: Durability, Hard Feel, Product Condition. The return rate is 0.5%.
When does demand for pastel peak?: Demand peaks in Sep; the busiest month runs 1.7× the quietest.
What does it cost to enter the pastel niche?: Listings span £4.01–£49.66; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.