Pastel
FailShoppers spend an estimated $64K a year here, so Pastel is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £64K/yr76K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 49 sellers
Flapen Score
Pastel against its category
The dotted line is the Home & Garden average. Past it, Pastel is stronger. Inside it, weaker.
Market
The Pastel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pastel 76K times last year and spent an estimated £64K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £64Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- soft pastels34K searches a year
02 · Price
A sale here is worth £16.06.
Listings sell for £16.06 on average, from £4.01 to £49.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.06 that is £2K to £4K a year per listing.
- Average price
- £16.06inside the $15 to $100 sweet spot
- Price range
- £4.01–£49.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Drawing. It carries 2,010 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #87in Drawing
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,010per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Pastel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Artecho Soft Pastel Set of 48 Including 4 Fluorescent colors Premium Square Chalk for Drawing Blending Layering Shading Art Supplies for Kids Beginners Students Experienced Artists
- Price
- £11.58
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 4y ago

Royal & Langnickel Essentials 36 Soft Square Sketching Pastels Assorted Colours CPH-A36
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 1,380
- Age
- 10y ago

MONT MARTE Soft Pastels in Tin Box Signature 24pc 24 Assorted Colours Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal For Art Craft Colouring and Sketching
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 1,261
- Age
- 4y ago

Faber-Castell Creative Studio Soft Pastels Mini Multicoloured Cardboard Wallet of 72 for Art Craft Drawing Sketching Home School University Colouring
- Price
- £16.14
- Rating
- 4.6/5
- Reviews
- 8,197
- Age
- 18y ago

Mungyo Non Toxic Square Chalk Soft Pastel Pack of 64 Assorted Colours (B441R078-7003A)
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 5,492
- Age
- 12y ago
Trending
estimated 90-day click momentum
LIGHTWISH 36 Colour Skin Tones Soft Pastels Set - Handmade Non Toxic Art Pastels for Drawing Blending & Shading - Vibrant Pigments for Professional Artists Beginners & Adults
- Price
- £32.22
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago

Mikkelhus Soft Pastel Chalks 24 Colours Set Intensely pigmented soft pastel chalks Artist chalks for hobbyists & artists
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 10mo ago

LIGHTWISH 72 Colour Professional Soft Pastel Set - Extra Large Collection for Artists Beginners & Adults Non-Toxic & Vibrant Ideal for Drawing Sketching Blending and Shading
- Price
- £43.74
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 9mo ago

MONT MARTE Soft Pastel Half Sticks 72pc Pastels Art Supplies Artist Quality Pastels Extra Soft and Smooth Texture Ideal for Professional Level Artwork
- Price
- £49.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Faber-Castell Creative Studio Pastels Set Box X 24
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 8,197
- Age
- 19y ago
Newest
by launch date
LIGHTWISH 36 Colour Skin Tones Soft Pastels Set - Handmade Non Toxic Art Pastels for Drawing Blending & Shading - Vibrant Pigments for Professional Artists Beginners & Adults
- Price
- £32.22
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago

LIGHTWISH 72 Colour Professional Soft Pastel Set - Extra Large Collection for Artists Beginners & Adults Non-Toxic & Vibrant Ideal for Drawing Sketching Blending and Shading
- Price
- £43.74
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 9mo ago

Mikkelhus Soft Pastel Chalks 24 Colours Set Intensely pigmented soft pastel chalks Artist chalks for hobbyists & artists
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 10mo ago

MONT MARTE Soft Pastel Half Sticks 72pc Pastels Art Supplies Artist Quality Pastels Extra Soft and Smooth Texture Ideal for Professional Level Artwork
- Price
- £49.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Faber-Castell Creative Studio Soft Pastels RHS Special Edition Multicoloured Set of 24 Half Sticks Art Craft Drawing Sketching Home School University Colouring
- Price
- £9.16
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
49
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
14%
- Artecho27%
- Faber-Castell18%
- Royal & Langnickel14%
- MONT MARTE14%
- Mungyo9%
- Inscribe4%
- Open — no brand owns it (7 brands, 14%)
Demand
Pastel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Pastel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soft pastels34K/yr
- chalk pastels19K/yr
- soft pastels for artists14K/yr
- chalk pastels for art6K/yr
- soft pastel4K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel
We read the reviews and the return reasons for every product selling here.
“so many are broken it really lets it down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









