Pastel
a small market ($64K/yr) — Pastel doesn't clear our bar today.
Flapen Score
Is Pastel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pastel is a £64K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Skip it — 43/100.
Pastel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.5% over the last 90 days and 5.2% of searches end in a purchase.
£64K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Pastel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Artecho Soft Pastel Set of 48 Including 4 Fluorescent colors Premium Square Chalk for Drawing Blending Layering Shading Art Supplies for Kids Beginners Students Experienced Artists
- Price
- £11.58
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 4y ago
Royal & Langnickel Essentials 36 Soft Square Sketching Pastels Assorted Colours CPH-A36
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 1,380
- Age
- 10y ago
MONT MARTE Soft Pastels in Tin Box Signature 24pc 24 Assorted Colours Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal For Art Craft Colouring and Sketching
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 1,261
- Age
- 4y ago
Faber-Castell Creative Studio Soft Pastels Mini Multicoloured Cardboard Wallet of 72 for Art Craft Drawing Sketching Home School University Colouring
- Price
- £16.14
- Rating
- 4.6/5
- Reviews
- 8,197
- Age
- 18y ago
Mungyo Non Toxic Square Chalk Soft Pastel Pack of 64 Assorted Colours (B441R078-7003A)
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 5,492
- Age
- 12y ago
Trending
90-day click momentum
LIGHTWISH 36 Colour Skin Tones Soft Pastels Set - Handmade Non Toxic Art Pastels for Drawing Blending & Shading - Vibrant Pigments for Professional Artists Beginners & Adults
- Price
- £32.22
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago
Mikkelhus Soft Pastel Chalks 24 Colours Set Intensely pigmented soft pastel chalks Artist chalks for hobbyists & artists
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 10mo ago
LIGHTWISH 72 Colour Professional Soft Pastel Set - Extra Large Collection for Artists Beginners & Adults Non-Toxic & Vibrant Ideal for Drawing Sketching Blending and Shading
- Price
- £43.74
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 9mo ago
MONT MARTE Soft Pastel Half Sticks 72pc Pastels Art Supplies Artist Quality Pastels Extra Soft and Smooth Texture Ideal for Professional Level Artwork
- Price
- £49.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Faber-Castell Creative Studio Pastels Set Box X 24
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 8,197
- Age
- 19y ago
Newest
by launch dateLIGHTWISH 36 Colour Skin Tones Soft Pastels Set - Handmade Non Toxic Art Pastels for Drawing Blending & Shading - Vibrant Pigments for Professional Artists Beginners & Adults
- Price
- £32.22
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago
LIGHTWISH 72 Colour Professional Soft Pastel Set - Extra Large Collection for Artists Beginners & Adults Non-Toxic & Vibrant Ideal for Drawing Sketching Blending and Shading
- Price
- £43.74
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 9mo ago
Mikkelhus Soft Pastel Chalks 24 Colours Set Intensely pigmented soft pastel chalks Artist chalks for hobbyists & artists
- Price
- £6.68
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 10mo ago
MONT MARTE Soft Pastel Half Sticks 72pc Pastels Art Supplies Artist Quality Pastels Extra Soft and Smooth Texture Ideal for Professional Level Artwork
- Price
- £49.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Faber-Castell Creative Studio Soft Pastels RHS Special Edition Multicoloured Set of 24 Half Sticks Art Craft Drawing Sketching Home School University Colouring
- Price
- £9.16
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 flat
Sellers
49
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
14%
- Artecho27%
- Faber-Castell18%
- Royal & Langnickel14%
- MONT MARTE14%
- Mungyo9%
- Inscribe4%
- Open — no brand owns it (7 brands, 14%)
Pastel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.7×
Top Pastel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soft pastels34K/yr
- chalk pastels19K/yr
- soft pastels for artists14K/yr
- chalk pastels for art6K/yr
- soft pastel4K/yr
What reviews say buyers love and hate about Pastel
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great set of colours”
“Perfect article exactly what we had whished for”
“Good value”
“with a soft and smooth feel”
“easy to use”
What buyers complain about
55% of reviews“so many are broken it really lets it down”
“a tad harder and dustier”
“These have been opened and used”
“adequate not as good as sennelier”
“not enough purples and no magenta and really disappointed that there is only one black and one white”
Pastel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pastel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
