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Pasta Storage

Fail

Demand is soft, at -31.6% this quarter, so Pasta Storage is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£62K/yr141K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
35%top-5 click share · 28 brands · 55 sellers

Flapen Score

Pasta Storage against its category

The dotted line is the Home & Garden average. Past it, Pasta Storage is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pasta Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pasta Storage 141K times last year and spent an estimated £62K. The top 5 brands take 48% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.9%
Market size, estimated
£62Ka year
Peak month
March2.7× the quietest month
Top search term
pasta storage containers102K searches a year

02 · Price

A sale here is worth £15.34.

Listings sell for £15.34 on average, from £3.87 to £25.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.34 that is £0 to £2K a year per listing.

Average price
£15.34inside the $15 to $100 sweet spot
Price range
£3.87–£25.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #165 within Food Storage. It carries 3,669 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
9.7%
Average rank
#165in Food Storage
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,669per listing
Listings tracked
42

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pasta Storage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

55

Est. top-5 brand share

48%

Top 20: 94%

Est. top-5 click share

35%

Top 20: 82%

Open market

46%

  • Vtopmart17%
  • Eidoct9%
  • ComSaf9%
  • YASHE7%
  • Taylor & Brown6%
  • YiZhou5%

Demand

Pasta Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.7×

Search terms

Top Pasta Storage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pasta storage containers102K/yr
  • baking storage10K/yr
  • storage boxes for kitchen10K/yr
  • pasta and rice storage containers4K/yr
  • kitchen boxes storage4K/yr
  • storage container with lid4K/yr
  • baking containers3K/yr
  • food organiser storage containers4K/yr

Reviews and returns

What reviews say buyers love and hate about Pasta Storage

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.4%of orders come back
“it definitely wont fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pasta Storage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data