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Pasta Storage

Fail

Demand is soft, at -31.6% this quarter, so Pasta Storage is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£62K/yr141K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
35%top-5 click share · 28 brands · 55 sellers

Flapen Score

Pasta Storage against its category

The dotted line is the Home & Garden average. Past it, Pasta Storage is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pasta Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pasta Storage 141K times last year and spent an estimated £62K. The top 5 brands take 48% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.9%
Market size, estimated
£62Ka year
Peak month
March2.7× the quietest month
Top search term
pasta storage containers102K searches a year

02 · Price

A sale here is worth £15.34.

Listings sell for £15.34 on average, from £3.87 to £25.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.34 that is £0 to £2K a year per listing.

Average price
£15.34inside the $15 to $100 sweet spot
Price range
£3.87–£25.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #165 within Food Storage. It carries 3,669 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
9.7%
Average rank
#165in Food Storage
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,669per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pasta Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

55

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

35%

Top 20: 82%

Open market

46%

  • Vtopmart17%
  • Eidoct9%
  • ComSaf9%
  • YASHE7%
  • Taylor & Brown6%
  • YiZhou5%

Demand

Pasta Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.7×

Search terms

Top Pasta Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pasta storage containers102K/yr
  • baking storage10K/yr
  • storage boxes for kitchen10K/yr
  • pasta and rice storage containers4K/yr
  • kitchen boxes storage4K/yr
  • storage container with lid4K/yr
  • baking containers3K/yr
  • food organiser storage containers4K/yr

Reviews and returns

What reviews say buyers love and hate about Pasta Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

it definitely wont fit

The containers are to small

So small

Quality-Overall17%−0.03

Bit of a quality control issue

Absolutely shocking quality

Poor Quality

Advertised Vs Actual Product8%−0.05

FALSE ADVERTISING

Not as described

Not as advertised

Ease Of Use6%+0.08

its so hard to take them apart

Not usable

I struggle opening containers

Value For Money6%+1.26

For the price I've seen worst

overpriced

Do not recommend for the price

Love

Quality-Overall25%−0.03

Great quality containers

Good quality containers

Amazing Quality

Storage Capacity17%+2.20

Large capacity

Good storage

Good storage capacity

Value For Money14%+1.26

Great value

Good for the price

Amazing value

Size-Overall12%−0.09

Fit together nicely

good combo of sizes

Fits a box of cereal nicely

Strength8%+0.27

Good Sturdy Boxes

Very sturdy

These containers are very sturdy

Return

1.4% Return rate 81% Fixable by listing

Size-Overall66%█████▇

it definitely wont fit

The containers are to small

So small

Advertised Vs Actual Product8%▅█▇▅▅█

FALSE ADVERTISING

Not as described

Not as advertised

Defective Material/Parts7%█▄▄▄▄▄
Quality-Overall5%▃▆▄▄▇█

Bit of a quality control issue

Absolutely shocking quality

Poor Quality

Material Quality2%▄▆▄▄█▅

FAQ

Common Pasta Storage questions

Answered from the same tracked data.