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Pasta Cutter

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -43.3% this quarter, so Pasta Cutter is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£94K/yr93K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
37%top-5 click share · 43 brands · 59 sellers

Flapen Score

Pasta Cutter against its category

The dotted line is the Home & Garden average. Past it, Pasta Cutter is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pasta Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pasta Cutter 93K times last year and spent an estimated £94K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
8.8%
Market size, estimated
£94Ka year
Peak month
January2.3× the quietest month
Top search term
pasta cutter27K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £2.99 to £28.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£2.99–£28.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #300 within Bakeware. It carries 313 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
9.6%
Average rank
#300in Bakeware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
47

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pasta Cutter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

59

Est. top-5 brand share

39%

Top 20: 78%

Est. top-5 click share

37%

Top 20: 74%

Open market

57%

  • Tala11%
  • elthmpr10%
  • AirBaking Essentials6%
  • MEKOTRIN6%
  • ValueBargain5%
  • YANAJIAJIA5%

Demand

Pasta Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Pasta Cutter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pasta cutter27K/yr
  • ravioli cutters19K/yr
  • pasta making tools9K/yr
  • pasta tools10K/yr
  • ravioli cutter6K/yr
  • pasta making6K/yr
  • pasta cutter wheel6K/yr
  • pasta cutters4K/yr
  • pastry cutter wheel5K/yr

Reviews and returns

What reviews say buyers love and hate about Pasta Cutter

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“That said, it doesn't look or feel like the highest quality tool”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pasta Cutter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data