Pass the Parcel Gifts
a small market ($70K/yr) — Pass the Parcel Gifts doesn't clear our bar today.
Flapen Score
Is Pass the Parcel Gifts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pass the Parcel Gifts is a £70K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Pass the Parcel Gifts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.6% over the last 90 days and 3.9% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Pass the Parcel Gifts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brimtoy Pre-wrapped ready to play 12 Layer Pass the Parcel game
- Price
- £12.78
- Rating
- 4.2/5
- Reviews
- 246
- Age
- 5y ago
Brimtoy Handmade 20 Layer Pass the Parcel for Ages 3 and Upwards
- Price
- £21.01
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 14y ago
Wleozys 80pcs party bag fillers for kids Party Fillers for Kids Parties Prize Box Toys Assortment Toys Classroom Prizes Rewards Toy Bulk Party Bag Fillers
- Price
- £10.55
- Rating
- 4.6/5
- Reviews
- 805
- Age
- 3y ago
BONNYCO Bracelets and Keyrings 30 Pack Pop It Party Bag Fillers for Kids Unisex. Kids Party Favours Fidget Toys Pack. Pinata Fillers Return Gifts for Birthday. Pre Filled Children Classroom Prizes
- Price
- £13.03
- Rating
- 4.6/5
- Reviews
- 1,023
- Age
- 2y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago
Trending
90-day click momentum
Annhao 30 Bouncy Balls - 32mm for party bag fillers for kids Great for Kids Party Bags Space Party Bag Fillers 32mm Bouncy Balls Great for Stocking Fillers Birthday Gifts Fun Games
- Price
- £7.66
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 3y ago
30 PCS Party Bag Fillers for Kids Fidget Spinner Party Favours Mini Sensory Fidget Toys Pass the Parcel Prizes Fidgets Pack Classroom Rewards Fillers Fidgets Box Bulk Gifts Kids Lucky Dip Prizes
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago
BONNYCO Bracelets and Keyrings 30 Pack Pop It Party Bag Fillers for Kids Unisex. Kids Party Favours Fidget Toys Pack. Pinata Fillers Return Gifts for Birthday. Pre Filled Children Classroom Prizes
- Price
- £13.03
- Rating
- 4.6/5
- Reviews
- 1,023
- Age
- 2y ago
24Pcs Mini 4 In 1 Coloured Pens Party Bag Fillers Pass the Parcel Prizes
- Price
- £7.18
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 1y ago
SXFENG 122Pcs Party Bag Fillers Unisex Party Favours for Kids Assortment Toys for Boys Girls Classroom Prizes Rewards Goodie Loot Bag Fillers Birthday Party Gift Bags (122pcs Mixed)
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 657
- Age
- 3y ago
Newest
by launch date30 PCS Party Bag Fillers for Kids Fidget Spinner Party Favours Mini Sensory Fidget Toys Pass the Parcel Prizes Fidgets Pack Classroom Rewards Fillers Fidgets Box Bulk Gifts Kids Lucky Dip Prizes
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago
AmyBenton 76PCS Party Bag Fillers Goodie Loot Bag Pinata Fillers Classroom Prizes Rewards Unisex Party Favours for Birthday Pass the Parcel Prizes for Boys Girls
- Price
- £10.52
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 9mo ago
AmyBenton 120PCS Party Bag Fillers for Kids - Bulk Assorted Party Favours Classroom Rewards & Giveaways Pass the Parcel Prizes Goodie Bag Pinata Fillers Toys for Kids Boys Girls
- Price
- £12.72
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 10mo ago
Scratch Art Party Bag Fillers for Kids - Rainbow Scratch Art Arts and Crafts Class Gifts Birthday Return Gifts for Boys Girls Age 4-9 (16-Pack)
- Price
- £15.25
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago
24Pcs Mini 4 In 1 Coloured Pens Party Bag Fillers Pass the Parcel Prizes
- Price
- £7.18
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
83
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
46%
Top 20: 91%
Open market
33%
- Brimtoy31%
- HENBRANDT10%
- Wleozys7%
- BONNYCO7%
- Amy & Benton7%
- CRAYOLA6%
Pass the Parcel Gifts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Pass the Parcel Gifts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pass the parcel prizes150K/yr
- birthday return gifts for kids18K/yr
- teenager party bag fillers11K/yr
- party pack9K/yr
- return gifts for kids6K/yr
- party bag ideas for 10 year olds5K/yr
- birthday favours3K/yr
- pass the parcel prizes for kids5K/yr
What reviews say buyers love and hate about Pass the Parcel Gifts
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good variety”
“Good value”
“Good toys”
“Bright and colourful”
“Purchased as a gift”
What buyers complain about
81% of reviews“Fishy smell”
“Cheaply made”
“Quite small”
“Elastics broke”
“Blatant false advertising”
Pass the Parcel Gifts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pass the Parcel Gifts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
