Pass the Parcel Gifts

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

3.9%

Market size, estimated

£70Ka year

Peak month

December1.7× the quietest month

Top search term

pass the parcel prizes150K searches a year

Listings sell for £8.77 on average, from £2.16 to £21.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.77 that is £877 to £2K a year per listing.

Average price

£8.77under the $15 to $100 sweet spot

Price range

£2.16–£21.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£877–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #151 within Party Supplies. It carries 1,555 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#151in Party Supplies

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,555per listing

Listings tracked

27

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months