Pass the Parcel Christmas Game

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

3.7%

Market size, estimated

£65Ka year

Peak month

December141.3× the quietest month

Top search term

pass the parcel58K searches a year

Listings sell for £17.13 on average, from £9.47 to £26.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.13 that is £4K to £9K a year per listing.

Average price

£17.13inside the $15 to $100 sweet spot

Price range

£9.47–£26.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

£4K–£9K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

23% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #629 within Party Supplies. It carries 266 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

85%

Out of stock, average day

22.6%

Average rank

#629in Party Supplies

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

266per listing

Listings tracked

13

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months