pass the parcel christmas game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great265.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.13avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.47–£26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 104K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pass the parcel christmas game is a £65K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pass the parcel christmas game market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £51K–£69K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #629
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 23%
- Out of stock
- 22.6%
- Avg brand age
- 38 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brimtoy89%
- The Poulton Party Co.4%
- Moose3%
- Eocolz2%
- BEAR FACED GAMES2%
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — -14.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 141.3×
Top pass the parcel christmas game search terms
- pass the parcel58K/yr
- pass the parcel ready made party game30K/yr
- pass the parcel prizes for adults4K/yr
- christmas pass the parcel12K/yr
Top pass the parcel christmas game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brimtoy Pre-wrapped ready to play 12 Layer Pass the Parcel game
Brimtoy£12.784.2★246 rev
Brimtoy Handmade 20 Layer Pass the Parcel for Ages 3 and Upwards
Brimtoy£21.014.5★88 rev
Brimtoy Pre-Wrapped 12 layer unicorn Pass the Parcel
Brimtoy£16.504.5★47 rev
Brimtoy Handmade 8 Layer Pass The Parcel party game
Brimtoy£11.094.4★190 rev
Brimtoy Pre-Wrapped 12 layer Jungle pass the parcel
Brimtoy£16.364.8★21 rev
Newest
by launch date
The Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 6+ | 10/15/20 Layers | Prizes Only or Prizes & Forfeits | Pre-Wrapped Kids Party Game (20 Layers Prizes & Forfeits)
The Poulton Party Co.£26.304 rev
Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
Moose£11.235 rev
The Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 3-5 | 10/15/20 Layers | Fun Prizes + Big Final Prize | Pre-Wrapped Kids Party Game (20 Layers)
The Poulton Party Co.£25.385 rev
FARTY FREDDIE - Pass The Parcel Game & Fart Marchine in one Hilarious Funny Game kids game for 4-9yrs
BEAR FACED GAMES£9.47228 rev
Brimtoy Pre-Wrapped Pirate 12 layer Pass the Parcel game
Brimtoy£16.6424 rev
Trending
90-day click momentumThe Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 6+ | 10/15/20 Layers | Prizes Only or Prizes & Forfeits | Pre-Wrapped Kids Party Game (20 Layers Prizes & Forfeits)
The Poulton Party Co.£26.302.8★
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
Eocolz£14.444.6★
Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
Moose£11.235.0★
The Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 3-5 | 10/15/20 Layers | Fun Prizes + Big Final Prize | Pre-Wrapped Kids Party Game (20 Layers)
The Poulton Party Co.£25.383.6★
Brimtoy Pre-Wrapped Dinosaur Pass the Parcel - 12 Layers
Brimtoy£16.603.9★
What buyers say about pass the parcel christmas game
What buyers praise and complain about, mined from review topics.What buyers love
“Great Fun for Little Ones and Families”
“Excellent quality”
“Great value for money”
“Perfect, just as described”
“A simple idea that works”
“the colours are bright”
“Good size”
“Theyre very durable”
“Lovely and soft”
“I really like that you can select the number of layers too”
What buyers complain about
“these are the sort of cheap things you pop in party bags”
“A lot smaller than expected”
“Not good value for money”
“If you didn't get this to play with children I'd be very worried”
“was a lot smaller/thinner than what I was expecting for 20 layers with 20 prizes inside which will immediately scream cheap”
Top return reasons
Common questions
- Is pass the parcel christmas game profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the pass the parcel christmas game niche?
- 5 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pass the parcel christmas game?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.2%.
- When does demand for pass the parcel christmas game peak?
- Demand peaks in Nov–Dec; the busiest month runs 141.3× the quietest.
- What does it cost to enter the pass the parcel christmas game niche?
- Listings span £9.47–£26.30; the average listing price is £17.13 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.