Pass the Parcel Christmas Game
brand-locked demand (top 5 brands take 100% of clicks) — Pass the Parcel Christmas Game doesn't clear our bar today.
Flapen Score
Is Pass the Parcel Christmas Game profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pass the Parcel Christmas Game is a £65K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Pass the Parcel Christmas Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.5% over the last 90 days and 3.7% of searches end in a purchase.
£65K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 13 products
Top Pass the Parcel Christmas Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brimtoy Pre-wrapped ready to play 12 Layer Pass the Parcel game
- Price
- £12.78
- Rating
- 4.2/5
- Reviews
- 246
- Age
- 5y ago
Brimtoy Handmade 20 Layer Pass the Parcel for Ages 3 and Upwards
- Price
- £21.01
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 14y ago
Brimtoy Pre-Wrapped 12 layer unicorn Pass the Parcel
- Price
- £16.50
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 3y ago
Brimtoy Handmade 8 Layer Pass The Parcel party game
- Price
- £11.09
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 14y ago
Brimtoy Pre-Wrapped 12 layer Jungle pass the parcel
- Price
- £16.36
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 3y ago
Trending
90-day click momentum
The Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 6+ | 10/15/20 Layers | Prizes Only or Prizes & Forfeits | Pre-Wrapped Kids Party Game (20 Layers Prizes & Forfeits)
- Price
- £26.30
- Rating
- 2.8/5
- Reviews
- 4
- Age
- 6mo ago
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
- Price
- £14.44
- Rating
- 4.6/5
- Reviews
- 2,566
- Age
- 7y ago
Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
- Price
- £11.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
The Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 3-5 | 10/15/20 Layers | Fun Prizes + Big Final Prize | Pre-Wrapped Kids Party Game (20 Layers)
- Price
- £25.38
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 8mo ago
Brimtoy Pre-Wrapped Dinosaur Pass the Parcel - 12 Layers
- Price
- £16.60
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 3y ago
Newest
by launch dateThe Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 6+ | 10/15/20 Layers | Prizes Only or Prizes & Forfeits | Pre-Wrapped Kids Party Game (20 Layers Prizes & Forfeits)
- Price
- £26.30
- Rating
- 2.8/5
- Reviews
- 4
- Age
- 6mo ago
Bluey Pass the Parcel Musical Game Soft Huggable 8 (20 cm) Bluey Plush. Three Interactive Games to Play Incl. Hot Botato. Fun Family Game Party Game and Preschool Game Blue
- Price
- £11.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
The Poulton Party Co. Ready to Play Pass the Parcel Unisex Age 3-5 | 10/15/20 Layers | Fun Prizes + Big Final Prize | Pre-Wrapped Kids Party Game (20 Layers)
- Price
- £25.38
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 8mo ago
FARTY FREDDIE - Pass The Parcel Game & Fart Marchine in one Hilarious Funny Game kids game for 4-9yrs
- Price
- £9.47
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 2y ago
Brimtoy Pre-Wrapped Pirate 12 layer Pass the Parcel game
- Price
- £16.64
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brimtoy89%
- The Poulton Party Co.4%
- Moose3%
- Eocolz2%
- BEAR FACED GAMES2%
Pass the Parcel Christmas Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 141.3×
Top Pass the Parcel Christmas Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pass the parcel58K/yr
- pass the parcel ready made party game30K/yr
- pass the parcel prizes for adults4K/yr
- christmas pass the parcel12K/yr
What reviews say buyers love and hate about Pass the Parcel Christmas Game
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Great Fun for Little Ones and Families”
“Excellent quality”
“Great value for money”
“Perfect, just as described”
“A simple idea that works”
What buyers complain about
88% of reviews“these are the sort of cheap things you pop in party bags”
“A lot smaller than expected”
“Not good value for money”
“If you didn't get this to play with children I'd be very worried”
“was a lot smaller/thinner than what I was expecting for 20 layers with 20 prizes inside which will immediately scream cheap”
Pass the Parcel Christmas Game return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pass the Parcel Christmas Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
