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Party Poppers

Maybe

The products selling today average only 4.0★. But products sell for $8.67 on average, outside the sweet spot, so Party Poppers is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£216K/yr323K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
49%top-5 click share · 26 brands · 48 sellers

Flapen Score

Party Poppers against its category

The dotted line is the Home & Garden average. Past it, Party Poppers is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Poppers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Poppers 323K times last year and spent an estimated £216K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
7.7%
Market size, estimated
£216Ka year
Peak month
January6.4× the quietest month
Top search term
party poppers244K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £4.24 to £24.94. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.67 that is £7K to £9K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£4.24–£24.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #410 within Party Supplies. It carries 432 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
74%
Out of stock, average day
8.1%
Average rank
#410in Party Supplies
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Party Poppers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 falling

Sellers

48

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

49%

Top 20: 85%

Open market

33%

  • Unique21%
  • SOL16%
  • PARTYRAMA.CO.UK14%
  • Bodeshis7%
  • PRIMEPURE5%
  • Party Buz WE VALUE YOUR TRUST4%

Demand

Party Poppers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Party Poppers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party poppers244K/yr
  • party poppers birthday adult15K/yr
  • party popper12K/yr
  • birthday poppers5K/yr
  • party poppers kids5K/yr
  • party pooper7K/yr
  • party streamer poppers4K/yr
  • party poppers birthday4K/yr
  • christmas party poppers4K/yr
  • party poppers new year13K/yr

Reviews and returns

What reviews say buyers love and hate about Party Poppers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.21

Very poor quality party poppers

Poor quality

Made really cheaply

Functionality-Overall21%−0.18

Did not work

Quite a few failures

No bang effect

Size-Overall10%−0.03

It doesn't fit in the palm too small

Very small

they are tiny

Value For Money10%−0.02

found a much cheaper in the supermarket teach me for not looking

NOT WORTH THE MONEY

Waste of money

Advertised Vs Actual Product9%+0.61

They do not match the picture on the listing

Not as described

Not as advertised

Love

Value For Money19%−0.02

Cheap and for kids

Excellent value for money

great for the price

Advertised Vs Actual Product18%+0.61

Just what I needed

Exactly as described

Great product as pictured

Fun/Entertainment Experience14%+0.91

Good fun

Fun party blowers

Fun wife and son loved them - still finding them about the house

Noise Level9%+1.16

Good value noise makers for your next party. bag

Good,with loud bangs

The 'pop' wasn't as loud as i were expecting which was great

Quality-Overall8%−0.21

Good quality

Great product

Good product

Return

0.8% Return rate 42% Fixable by listing

Functionality-Overall31%▃▃▅█▇█

Did not work

Quite a few failures

No bang effect

Size-Overall29%██▆▄█▄

It doesn't fit in the palm too small

Very small

they are tiny

Advertised Vs Actual Product11%▁▂▃▃▂█

They do not match the picture on the listing

Not as described

Not as advertised

Leak-Proof6%█▁▃▁▃▁

a balloon around it that you pull I get more spillage coming from spag bol

Quality-Overall5%▅█▂▆▄▁

Very poor quality party poppers

Poor quality

Made really cheaply

FAQ

Common Party Poppers questions

Answered from the same tracked data.