party plates cups and napkins
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great252.9avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Market size
Bad£94K£94K/yr · 272K searches
Price range
Bad£2.47–£16.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, party plates cups and napkins is a £94K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
party plates cups and napkins market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £76K–£96K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.7%
- Avg brand age
- 27 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
44
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
29%
Top 20: 62%
Open market
57%
- NatNarr11%
- Maridergo10%
- Aisszhao6%
- HFBOBP6%
- CEILIWEN5%
- PHUNAT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top party plates cups and napkins search terms
- party plates cups and napkins72K/yr
- party tableware34K/yr
- party plates and napkins27K/yr
- birthday plates and napkins sets18K/yr
- birthday plates16K/yr
- party cups and plates13K/yr
- party plates and cups12K/yr
- birthday paper plates12K/yr
- disposable party tableware9K/yr
- party tableware set9K/yr
Top party plates cups and napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
90 Pack Colorful Party Paper Plates Cups Napkins Rainbow Party Tableware Set Multicolor Dinner Plates Luncheon Cocktail Napkins 250ml Paper Cups for DIY Birthday Holiday
Maridergo£8.334.6★220 rev
125 Pcs Sage Green Paper Plates and Napkins Sage Green Party Supplies Include Scalloped Plate Paper Napkin Cup Straws for Baby Shower Wedding Birthday
NatNarr£10.134.5★160 rev
52P Purple and Gold Foil Polka Dots Tableware for Her Girls Women Purple Gold Dots Party Plates Paper Cups and Napkins Sparkling Golden Dots Dinnerware Sets for Birthday Wedding Baby Shower Tableware
Aisszhao£7.134.4★56 rev
PARTY GO 96PCS Rainbow Party Supplies Disposable Tableware Set Includes 9 Plate Paper Plates 7 Plate Paper Plates Cups Napkins for Picnic Happy Birthday Party
PARTY GO£12.754.5★69 rev
126 Pcs Rainbow Birthday Paper Plates Set Party Plates Cups and Napkins Straws Birthday Party Decorations Rainbow Afternoon Tea Decorations (Set of 25) Paper Material
iuqiepo£10.054.8★27 rev
Newest
by launch date
Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events
1ABOVE£7.4313 rev
ZblPyro 8-Color Rainbow Party Tableware Set for 40 Guests | 120pcs Complete Set with 7-inch Scalloped Edge Plates Cups & Napkins | for Kids Birthday School Fair Family Celebration & Gender Reveal
ZblPyro£11.21222 rev
7 inch Birthday Paper Dessert Plates and Napkins 40 pcs Party Decorations Cake Tableware Set Party Supplies for 20 Guests
LDFDRT£6.0626 rev
120 Pack Colorful Rainbow Party Tableware Set Paper Cups Multicolor Dinner Paper Plates Luncheon Cocktail Napkins Wooden Forks Disposable Party Supplies Pack for DIY Holiday Wedding Birthday
Wooview£7.7220 rev
HFBOBP 50PCS Happy Birthday Paper Plates and Napkins Set - 7 Inch Pink Rose Gold Birthday Cake Plates Scalloped Dessert Plate Disposable Tableware for Birthdays Party Supplies Decorations
HFBOBP£6.6997 rev
Trending
90-day click momentumZblPyro 8-Color Rainbow Party Tableware Set for 40 Guests | 120pcs Complete Set with 7-inch Scalloped Edge Plates Cups & Napkins | for Kids Birthday School Fair Family Celebration & Gender Reveal
ZblPyro£11.214.3★
LAWALEISHE 50Pcs Happy Birthday Paper Plates and Napkins 9 Blue Pink Disposable Plates for Parties Paper Dessert Cake Plates Strong Party Tableware Set 25 Guests for Birthday Decorations
LAWALEISHE£7.444.8★
Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events
1ABOVE£7.434.6★
125PCS Beige Party Tableware Set - Beige & Foil Gold Scalloped Paper Plates Cups Napkins Straws for 25 Guests Party Supplies for Birthday Picnic Wedding Baby Shower
PHUNAT£10.614.9★
MORAINJAY 68Pcs Sage Green Party Tableware Set Sage Green Paper Plates Cups Napkins Birthday Wedding Baby Shower Graduation Anniversary Table Decoration Holiday Party Supplies
MORAINJAY£6.054.6★
What buyers say about party plates cups and napkins
What buyers praise and complain about, mined from review topics.What buyers love
“All of the items included in this set are of good quality especially the plates”
“Good value”
“As described”
“Colours vibrant”
“Good sizes”
“Pretty strong”
“durable”
“Good quality thick disposable plates”
“Perfect for a party”
“Great set and matched in with his numberblocks theme”
What buyers complain about
“The cups again are a small size”
“Look expensive”
“Poor quality tiny plates”
“Its too flimsy”
“Cups leaked”
“Cups couldnt even hold water”
“Although the design is quite nice, the quality of the printing isnt great which results in the set looking very cheap and faded”
“Dull and faded colours”
“not suitable for hot foods or microwaves”
“The napkins are a bit thin”
Top return reasons
Common questions
- Is party plates cups and napkins profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 68 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the party plates cups and napkins niche?
- 39 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in party plates cups and napkins?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
- When does demand for party plates cups and napkins peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the party plates cups and napkins niche?
- Listings span £2.47–£16.91; the average listing price is £9.55 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.