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Party Plates Cups and Napkins

Party Plates Cups and Napkins shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 23Growth 42Conversion 45Competition 86Returns 97Price range 13Avg price 30Brand share 95Review moat 87Quality gap 47
This niche Category average

Is Party Plates Cups and Napkins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Party Plates Cups and Napkins is a £94K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.

Party Plates Cups and Napkins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.7% over the last 90 days and 3.6% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr10K
Search volume / yr+13.7%272K
Conversion rate3.6%
Avg price£9.55

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers39 · 44
Top-5 product click share29%
Open market61%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement96%
New entrants (1y)15· 1 succeeded
Avg rating4.5★
Avg reviews253

Top Party Plates Cups and Napkins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

44

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

29%

Top 20: 62%

Open market

57%

  • NatNarr11%
  • Maridergo10%
  • Aisszhao6%
  • HFBOBP6%
  • CEILIWEN5%
  • PHUNAT4%

Party Plates Cups and Napkins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR3.6%Products68Brands39Top 5 Brands39%OOS Rate5.7%Rating4.5★Reviews253Avg BSR#180
10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Party Plates Cups and Napkins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • party plates cups and napkins72K/yr
  • party tableware34K/yr
  • party plates and napkins27K/yr
  • birthday plates and napkins sets18K/yr
  • birthday plates16K/yr
  • party cups and plates13K/yr
  • party plates and cups12K/yr
  • birthday paper plates12K/yr
  • disposable party tableware9K/yr
  • party tableware set9K/yr

What reviews say buyers love and hate about Party Plates Cups and Napkins

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall25%

All of the items included in this set are of good quality especially the plates

Value For Money22%

Good value

Advertised Vs Actual Product13%

As described

Color12%

Colours vibrant

Size-Overall6%

Good sizes

What buyers complain about

67% of reviews
Size-Overall16%

The cups again are a small size

Value For Money15%

Look expensive

Quality-Overall12%

Poor quality tiny plates

Strength6%

Its too flimsy

Leak-Proof6%

Cups leaked

Party Plates Cups and Napkins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Quality-Overall
12%
3Color
9%
4Value For Money
7%
5Advertised Vs Actual Product
5%

Common Party Plates Cups and Napkins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Party Plates Cups and Napkins 58/100 on Amazon United Kingdom — Worth a look. The niche generates £94K/yr across 68 tracked products. 1 of 15 products launched in the last 360 days are still selling. Search demand moved +13.7% over the last 90 days.
Search demand for Party Plates Cups and Napkins on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.