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Party Plates Cups and Napkins

Maybe

Returns run at only 0.5% of orders. But prices span $2.47–$16.91, mostly outside the sweet spot, so Party Plates Cups and Napkins is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£94K/yr272K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
29%top-5 click share · 39 brands · 44 sellers

Flapen Score

Party Plates Cups and Napkins against its category

The dotted line is the Home & Garden average. Past it, Party Plates Cups and Napkins is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Plates Cups and Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Plates Cups and Napkins 272K times last year and spent an estimated £94K. The top 5 brands take 39% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
3.6%
Market size, estimated
£94Ka year
Peak month
January1.8× the quietest month
Top search term
party plates cups and napkins72K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £2.47 to £16.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.55 that is £955 to £2K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£2.47–£16.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£955–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #180 within Party Supplies. It carries 253 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#180in Party Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
253per listing
Listings tracked
68

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Party Plates Cups and Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

44

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

29%

Top 20: 62%

Open market

57%

  • NatNarr11%
  • Maridergo10%
  • Aisszhao6%
  • HFBOBP6%
  • CEILIWEN5%
  • PHUNAT4%

Demand

Party Plates Cups and Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Party Plates Cups and Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party plates cups and napkins72K/yr
  • party tableware34K/yr
  • party plates and napkins27K/yr
  • birthday plates and napkins sets18K/yr
  • birthday plates16K/yr
  • party cups and plates13K/yr
  • party plates and cups12K/yr
  • birthday paper plates12K/yr
  • disposable party tableware9K/yr
  • party tableware set9K/yr

Reviews and returns

What reviews say buyers love and hate about Party Plates Cups and Napkins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

The cups again are a small size

Plates are smaller than they appear

small

Value For Money15%+1.51

Look expensive

Not worth the price

overpriced

Quality-Overall12%+1.87

Poor quality tiny plates

While the quality isnt premium

Poor quality

Strength6%−0.03

Its too flimsy

The cups were a little flimsy

Just dont expect them to be solid

Leak-Proof6%

Cups leaked

Most of the cups leaked

Love

Quality-Overall25%+1.87

All of the items included in this set are of good quality especially the plates

Good quality plates and serviettes

Good quality

Value For Money22%+1.51

Good value

Good value for money

Excellent value for money

Advertised Vs Actual Product13%+0.58

As described

Does the job

Exactly as shown

Color12%+0.09

Colours vibrant

Fantastic selection of colours

Very colourful

Size-Overall6%−0.07

Good sizes

These plates good size

sizes are as specified

Return

0.5% Return rate 72% Fixable by listing

Size-Overall56%▆█▆▆▆▆

The cups again are a small size

Plates are smaller than they appear

small

Quality-Overall12%█▃▄█▅▅

Poor quality tiny plates

While the quality isnt premium

Poor quality

Color9%█▃▅▆▄▇

Dull and faded colours

Value For Money7%▁▃█▃▆▅

Look expensive

Not worth the price

overpriced

Advertised Vs Actual Product5%▁▆▅█▃█

FAQ

Common Party Plates Cups and Napkins questions

Answered from the same tracked data.