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Party Invitations Kids

Party Invitations Kids shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 36Growth 21Conversion 76Competition 92Returns 98Price range 0Avg price 14Brand share 88Review moat 91Quality gap 35
This niche Category average

Is Party Invitations Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Party Invitations Kids is a £174K/yr Amazon United Kingdom market (458K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 57/100.

Party Invitations Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.0% over the last 90 days and 7.3% of searches end in a purchase.

£174K

revenue / yr

Units sold / yr25K
Search volume / yr-7.0%458K
Conversion rate7.3%
Avg price£5.21

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers36 · 46
Top-5 product click share23%
Open market53%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 75 products

Sponsored placement85%
New entrants (1y)19· 1 succeeded
Avg rating4.5★
Avg reviews185

Top Party Invitations Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

46

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

23%

Top 20: 66%

Open market

46%

  • Olivia Samuel13%
  • Absolutely Yours10%
  • BestaFiesta9%
  • PartiKraft7%
  • YLAB7%
  • Kirsten McMillan7%

Party Invitations Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume458KCVR7.3%Products75Brands36Top 5 Brands47%OOS Rate5.0%Rating4.5★Reviews185Avg BSR#64
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 3.6×

Top Party Invitations Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • party invitations kids102K/yr
  • party invites64K/yr
  • birthday invitations for girls39K/yr
  • party invitations43K/yr
  • birthday invitations33K/yr
  • party invites for girls24K/yr
  • girls party invitations24K/yr
  • kids party invitations24K/yr
  • birthday party invitations24K/yr
  • kids birthday invitations16K/yr

What reviews say buyers love and hate about Party Invitations Kids

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall46%

Amazing quality

Value For Money12%

Good price

Advertised Vs Actual Product10%

As per picture

Design-Overall8%

The design has lovely colours

Paper Quality4%

The paper quality is great

What buyers complain about

72% of reviews
Writing Experience17%

Areas to write on are black

Size-Overall14%

Wrong size envelopes

Value For Money13%

Bit expensive for what they are

Paper Quality7%

made with soft paper

Advertised Vs Actual Product6%

they do NOT come with envelopes as stated in the description

Party Invitations Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Thin
14%
3Value For Money
11%
4Print Quality
9%
5Strength
9%

Common Party Invitations Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Party Invitations Kids 57/100 on Amazon United Kingdom — Worth a look. The niche generates £174K/yr across 75 tracked products. 1 of 19 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.
Search demand for Party Invitations Kids on Amazon United Kingdom peaks in Jan–Sep, where the busiest month runs 3.6× the quietest.