Is party invitations kids profitable to sell on Amazon United Kingdom?

The niche generates £174K/yr across 75 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the party invitations kids niche?

36 brands and 46 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in party invitations kids?

Top complaints mined from reviews: Writing Experience, Size-Overall, Value For Money. The return rate is 0.4%.

When does demand for party invitations kids peak?

Demand peaks in Jan–Sep; the busiest month runs 3.6× the quietest.

What does it cost to enter the party invitations kids niche?

Listings span £2.59–£7.69; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.

party invitations kids

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great184.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£174K

£174K/yr · 458K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.21

avg listing price — sweet spot $15–$100

Price range

Bad£2.59–£7.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, party invitations kids is a £174K/yr Amazon United Kingdom market (458K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

party invitations kids market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £104K–£130K; units × avg price
Conversion rate: 7.3%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 5.0%
Avg brand age: 28 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

23%

Top 20: 66%

Open market

46%

Olivia Samuel13%
Absolutely Yours10%
BestaFiesta9%
PartiKraft7%
YLAB7%
Kirsten McMillan7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Jan, Sep · busiest ÷ quietest = 3.6×

Open Trend

Top party invitations kids search terms

party invitations kids102K/yr -5.9%5.1% conv.
party invites64K/yr -6.2%4.5% conv.
birthday invitations for girls39K/yr +5.3%4.2% conv.
party invitations43K/yr -22.7%3.1% conv.
birthday invitations33K/yr -1.9%3.3% conv.
party invites for girls24K/yr +16.4%5.5% conv.
girls party invitations24K/yr +1.1%3.8% conv.
kids party invitations24K/yr -22.5%3.8% conv.
birthday party invitations24K/yr -27.2%4.1% conv.
kids birthday invitations16K/yr +0.9%2.7% conv.

All search terms

Top party invitations kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PartiKraft 12 x Pink Rainbow Birthday Party Invitations (Invitations Only)

PartiKraft£3.394.6★187 rev

Olivia Samuel PACK 40 Kids Party Invitations with Envelopes Colourful Starburst Themed Party Invites for all Ages Birthday Invites for Boys and Girls - Designed and Printed in the UK

Olivia Samuel£5.944.9★57 rev

BestaFiesta Party Invites Kids Party Invitations Pack of 36 Birthday Party Invitations Childrens Birthday Party Boys Girls Kids Invites with Folding Envelope Design and Holographic Stickers (Rainbow)

BestaFiesta£6.194.6★962 rev

Party Invitations Pack of 36. Pink Starburst Themed Invitation with Matching envelopes. 120 x 172mm. Party Invites Birthday Party Invitations. Suitable for All Ages.

Absolutely Yours£5.914.6★225 rev

SOL 28x Pink Birthday Party Invitations Kids Girls with Envelopes - kids party invitations & birthday cards Premium Cardstock RSVP Princess Invitation Cards With Envelopes - Girls Invites

SOL£3.844.7★142 rev

Newest

by launch date

25Pcs Pink Bow Girls Party Invitations Elegant Birthday Party Invitations Sweet Birthday Invitation Cards Invitation Cards for Girls and Women

Aurelx£4.304 rev

4mo ago

COMOOKA 20pcs Neon Party Invites Rainbow Birthday Party Invitations Birthday Invitations for Girls Boys

COMOOKA£3.523 rev

6mo ago

the lazy panda card company Birthday Party Invitations Girls or Boys Rainbow Watercolour Design A6 Set of 12

the lazy panda card company£3.354 rev

6mo ago

20PCS Neon Rainbow Party Invitations Neon Theme Party Invitation Rectangular Cards Glow in The Dark Vibrant Invite Cards for Kids Birthday Game Nights Disco Festival Rave Parties Themed Celebrations

Zefrorden£3.9335 rev

1y ago

Bomiclss 30Pcs Butterfly Birthday Party Invitations Girls Pink Birthday Invitations for Girls Boys Party Invites for Girl Boy Age 1-18 Kids Invites for Tea Easter Parties Wedding 15 x 10 cm (Purple)

Bomiclss£6.4310 rev

1y ago

What buyers say about party invitations kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall46%

“Amazing quality”

Value For Money12%

“Good price”

Advertised Vs Actual Product10%

“As per picture”

Design-Overall8%

“The design has lovely colours”

Paper Quality4%

“The paper quality is great”

Color3%

“The colour is really nice”

Ease Of Use3%

“Handy”

Writing Experience2%

“Great quality easy to write on Great value for money”

Size-Overall2%

“Good size”

Print Quality2%

“with bright printing”

What buyers complain about

Writing Experience17%

“Areas to write on are black”

Size-Overall14%

“Wrong size envelopes”

Value For Money13%

“Bit expensive for what they are”

Paper Quality7%

“made with soft paper”

Advertised Vs Actual Product6%

“they do NOT come with envelopes as stated in the description”

Adhesion/Stickiness6%

“No stickers or gum on the envelope to stick it down”

Thickness5%

“The card is quite thick”

Print Quality2%

“Quality of the print is not great at all”

Design-Overall2%

“I know I should have noticed this design flaw”

Top return reasons

Size-Overall23%

Thin14%

Value For Money11%

Print Quality9%

Strength9%

Paper Quality9%

Design-Overall6%

Writing Experience3%

Material Quality3%

Quality-Overall3%

Common questions

Is party invitations kids profitable to sell on Amazon United Kingdom?: The niche generates £174K/yr across 75 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the party invitations kids niche?: 36 brands and 46 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in party invitations kids?: Top complaints mined from reviews: Writing Experience, Size-Overall, Value For Money. The return rate is 0.4%.
When does demand for party invitations kids peak?: Demand peaks in Jan–Sep; the busiest month runs 3.6× the quietest.
What does it cost to enter the party invitations kids niche?: Listings span £2.59–£7.69; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.