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Party Invitations Kids

Maybe

Returns run at only 0.4% of orders. But prices span $2.59–$7.69, mostly outside the sweet spot, so Party Invitations Kids is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£174K/yr458K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
23%top-5 click share · 36 brands · 46 sellers

Flapen Score

Party Invitations Kids against its category

The dotted line is the Home & Garden average. Past it, Party Invitations Kids is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Invitations Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Invitations Kids 458K times last year and spent an estimated £174K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.3%
Market size, estimated
£174Ka year
Peak month
January3.6× the quietest month
Top search term
party invitations kids102K searches a year

02 · Price

A sale here is worth £5.21.

Listings sell for £5.21 on average, from £2.59 to £7.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.21 that is £1K to £3K a year per listing.

Average price
£5.21under the $15 to $100 sweet spot
Price range
£2.59–£7.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #64 within Party Supplies. It carries 185 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#64in Party Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
75

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Party Invitations Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

46

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

23%

Top 20: 66%

Open market

46%

  • Olivia Samuel13%
  • Absolutely Yours10%
  • BestaFiesta9%
  • PartiKraft7%
  • YLAB7%
  • Kirsten McMillan7%

Demand

Party Invitations Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Party Invitations Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party invitations kids102K/yr
  • party invites64K/yr
  • birthday invitations for girls39K/yr
  • party invitations43K/yr
  • birthday invitations33K/yr
  • party invites for girls24K/yr
  • girls party invitations24K/yr
  • kids party invitations24K/yr
  • birthday party invitations24K/yr
  • kids birthday invitations16K/yr

Reviews and returns

What reviews say buyers love and hate about Party Invitations Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Writing Experience17%−0.09

Areas to write on are black

cant find a pen to write names on so ubless find right pen

No space to write names

Size-Overall14%−0.07

Wrong size envelopes

Invites dont fit in envelope even when folded

the space to write the venue is a little small

Value For Money13%0.00

Bit expensive for what they are

Expensive for basic invites

Thats not what I paid for

Paper Quality7%+0.24

made with soft paper

Very thin paper

very thin paper

Advertised Vs Actual Product6%+0.15

they do NOT come with envelopes as stated in the description

Love

Quality-Overall46%+4.35

Amazing quality

good quality card

The cards are good quality

Value For Money12%0.00

Good price

Excellent value for money

Worth the money

Advertised Vs Actual Product10%+0.15

As per picture

they are exactly as advertised

As described

Design-Overall8%−0.01

The design has lovely colours

Cute design

Lovely bright design

Paper Quality4%+0.24

The paper quality is great

sturdy paper that doesnt feel flimsy

Nice thick paper

Return

0.4% Return rate 26% Fixable by listing

Size-Overall23%▃▃▄█▇▁

Wrong size envelopes

Invites dont fit in envelope even when folded

the space to write the venue is a little small

Thin14%▁▃█▄▁▁
Value For Money11%▇▁▁▁█▁

Bit expensive for what they are

Expensive for basic invites

Thats not what I paid for

Print Quality9%█▃▁▁▁▁

Quality of the print is not great at all

Strength9%▃▁▁▁▁█

FAQ

Common Party Invitations Kids questions

Answered from the same tracked data.