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Party Games for Kids

Fail

The top 5 products take 100% of clicks, so Party Games for Kids is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£45K/yr224K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

Party Games for Kids against its category

The dotted line is the Home & Garden average. Past it, Party Games for Kids is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Games for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Games for Kids 224K times last year and spent an estimated £45K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 28 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.4%
Market size, estimated
£45Ka year
Peak month
September1.6× the quietest month
Top search term
party games for kids74K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £4.71 to £14.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.56 that is £2K to £4K a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£4.71–£14.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #59 within Party Supplies. It carries 1,012 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#59in Party Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,012per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Party Games for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Eocolz79%
  • Cheerful Children Toys7%
  • flintronic6%
  • Funtastic5%
  • Volsha4%

Demand

Party Games for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Party Games for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party games for kids74K/yr
  • kids party games69K/yr
  • birthday party games12K/yr
  • birthday games11K/yr
  • party games for kids birthday14K/yr
  • birthday party games for kids13K/yr
  • party games kids9K/yr
  • childrens party games8K/yr

Reviews and returns

What reviews say buyers love and hate about Party Games for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.08

Not the best quality

Instructions/User Manual/Troubleshooting33%−0.16

Very confusing instructions so kids are just using their imagination

Thickness8%−0.02

Foam boulders are a little thin

Love

Fun/Entertainment Experience65%+2.88

Good fun

Great fun game

Fun for all the family

Value For Money11%+0.57

Good value

Great value for money

Great value

Quality-Overall8%−0.08

Excellent quality

The items are good

Great quality

Ease Of Use4%+0.22

Easy to use

Easy for children to play with

Very simple game

Color2%+0.21

the colours are bright

They are brightly coloured and are sturdy and come in a useful drawstring net bag

Bright and colourful like picture

Return

1.1% Return rate 44% Fixable by listing

Size-Overall35%▂▃▄▇▅█
Quality-Overall20%▇█▇▇▇▂

Not the best quality

Gifting Purpose11%█▆▃▃▃▁
Advertised Vs Actual Product6%▁▁▁▇██
Defective Material/Parts5%█▁▁▁▁▆

FAQ

Common Party Games for Kids questions

Answered from the same tracked data.