party games
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.7% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good£2.49–£33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Market size
Okay£177K£177K/yr · 720K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,769.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, party games is a £177K/yr Amazon United Kingdom market (720K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
party games market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £162K–£215K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.3%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
68 falling
Sellers
501
Top-5 brand share
31%
Top 20: 69%
Top-5 click share
18%
Top 20: 49%
Open market
65%
- Big Potato7%
- Lucky Egg7%
- NZQXJXZ6%
- ASOVNIS6%
- Juegos Mattel5%
- USAopoly4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 13.4×
Top party games search terms
- dedicated deck card games77K/yr
- card games for families70K/yr
- funny games91K/yr
- adult party games70K/yr
- kids games age 6 and up51K/yr
- travel card games21K/yr
- games for 6+ year olds68K/yr
- games for 8 year olds37K/yr
- card games for kids 8-1224K/yr
- funny games for adults54K/yr
Top party games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
17 PCS Granny Pants Yard Game Easter Games Set 2 Oversized Granny Pants Outdoor Games 10 Balls 2 Air Pumps Outdoor Tossing Games for Adults Teens Party Backyard Lawn Family Reunion Gathering
ASOVNIS£20.834.4★168 rev
USAopoly | Flip 7 | Party Card Game | Ages 8+ | 3+ Players | 20 Minutes Playing Time New
USAopoly£7.464.8★4,557 rev
blue orange | Taco Cat Goat Cheese Pizza | The High-Energy Party Game Classic | Race to Slap the Deck Hilarious Family Favourite | 10-Minute Rounds Endless Replayability | 2-8 Players Ages 8+
blue orange£7.184.7★4,335 rev
More or Less First Edition Card Game - How Good Is Your Judgement? 2 Players + | Perfect for Gift Travel Holiday | For Kids Teens & Adults | Play Anywhere | Age 12+
More or Less£9.594.4★6,709 rev
Big Potato P for Pizza | Fast-Paced Word Card Game for Kids Teens & Adults | Pocket-Sized Travel Game for 2-4 Players | Perfect for Game Night Age 8
Big Potato£9.344.5★1,206 rev
Newest
by launch date17 PCS Granny Pants Yard Game Easter Games Set 2 Oversized Granny Pants Outdoor Games 10 Balls 2 Air Pumps Outdoor Tossing Games for Adults Teens Party Backyard Lawn Family Reunion Gathering
ASOVNIS£20.83168 rev
Boxer Gifts Bullsh*t Funny Game for Adults Can You Tell Whos Lying? Travel Edition 2+ Players Ages 18+
Boxer Gifts£5.881 rev
NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
NZQXJXZ£33.6514 rev
NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
NZQXJXZ£30.0127 rev
NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
NZQXJXZ£33.3613 rev
Trending
90-day click momentumNZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft
NZQXJXZ£30.014.3★
NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
NZQXJXZ£33.653.3★
17 PCS Granny Pants Yard Game Easter Games Set 2 Oversized Granny Pants Outdoor Games 10 Balls 2 Air Pumps Outdoor Tossing Games for Adults Teens Party Backyard Lawn Family Reunion Gathering
ASOVNIS£20.834.4★
Boxer Gifts Bullsh*t Funny Game for Adults Can You Tell Whos Lying? Travel Edition 2+ Players Ages 18+
Boxer Gifts£5.883.0★
NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
NZQXJXZ£33.364.1★
What buyers say about party games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Easy to learn”
“Great value”
“Fun game for all the family”
“good quality cards”
“suitable for gifting”
“As described”
“Portable”
“enjoying the music”
“I did get some cute ones to add to my collection”
What buyers complain about
“Overpriced”
“Lower quality than the tik tok shop version”
“it very quickly became extremely boring”
“Not as advertised”
“Too small”
“Doesnt work”
“Instructions are dead”
“Used cards”
“Beware of the colour coming off the chicken”
“flimsy”
Top return reasons
Common questions
- Is party games profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 108 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the party games niche?
- 68 brands and 501 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in party games?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Fun/Entertainment Experience. The return rate is 0.7%.
- When does demand for party games peak?
- Demand peaks in Dec; the busiest month runs 13.4× the quietest.
- What does it cost to enter the party games niche?
- Listings span £2.49–£33.65; the average listing price is £10.77 (sweet spot $15–$100). The average incumbent carries 5,770 reviews — the moat a new listing must climb.