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Party Games

Maybe

The top 5 products take only 18% of clicks. But demand is soft, at -11.7% this quarter, so Party Games is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£177K/yr720K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
18%top-5 click share · 68 brands · 501 sellers

Flapen Score

Party Games against its category

The dotted line is the Home & Garden average. Past it, Party Games is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Games 720K times last year and spent an estimated £177K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
2.3%
Market size, estimated
£177Ka year
Peak month
December13.4× the quietest month
Top search term
dedicated deck card games77K searches a year

02 · Price

A sale here is worth £10.77.

Listings sell for £10.77 on average, from £2.49 to £33.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.77 that is £1K to £3K a year per listing.

Average price
£10.77under the $15 to $100 sweet spot
Price range
£2.49–£33.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #144 within Party Supplies. It carries 5,770 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#144in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,770per listing
Listings tracked
108

04 · Newcomers

Amazon counts 4 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Party Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

501

Top-5 brand share

31%

Top 20: 69%

Top-5 click share

18%

Top 20: 49%

Open market

65%

  • Big Potato7%
  • Lucky Egg7%
  • NZQXJXZ6%
  • ASOVNIS6%
  • Juegos Mattel5%
  • USAopoly4%

Demand

Party Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 13.4×

Search terms

Top Party Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dedicated deck card games77K/yr
  • card games for families70K/yr
  • funny games91K/yr
  • adult party games70K/yr
  • kids games age 6 and up51K/yr
  • travel card games21K/yr
  • games for 6+ year olds68K/yr
  • games for 8 year olds37K/yr
  • card games for kids 8-1224K/yr
  • funny games for adults54K/yr

Reviews and returns

What reviews say buyers love and hate about Party Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.06

Overpriced

Not worth the price

on the pricey side

Quality-Overall14%−0.05

Lower quality than the tik tok shop version

Bad quality

Bad quality control

Fun/Entertainment Experience8%+4.36

it very quickly became extremely boring

Not as fun as looked

not that funny

Advertised Vs Actual Product7%−0.04

Not as advertised

Misleading

Not as described

Size-Overall4%

Too small

burnt fit for purpose sadly

Box is small

Love

Fun/Entertainment Experience63%+4.36

Fun for all

Entertaining for all

Fun family game

Ease Of Use7%+0.17

Easy to learn

Easy to use

Easy game

Value For Money5%−0.06

Great value

Excellent price

Value for money

Trivia Games5%+0.18

Fun game for all the family

What a great fun game

A great game with lots of laughs

Quality-Overall4%−0.05

good quality cards

good quality cards

Good Quality

Return

0.7% Return rate 26% Fixable by listing

Gifting Purpose17%█▅▆▅▄▃
Advertised Vs Actual Product13%▂▃▂▃▃█

Not as advertised

Misleading

Not as described

Quality-Overall10%▅▇▅▆█▄

Lower quality than the tik tok shop version

Bad quality

Bad quality control

Product Condition10%▅▄▅▅▅█

Used cards

Used product

Not a new product

Size-Overall7%▃▆▇█▇▅

Too small

burnt fit for purpose sadly

Box is small

FAQ

Common Party Games questions

Answered from the same tracked data.