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Party Cups

Party Cups shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 20Growth 64Conversion 78Competition 62Returns 96Price range 9Avg price 22Brand share 79Review moat 84Quality gap 43
This niche Category average

Is Party Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Party Cups is a £79K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.

Party Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +42.3% over the last 90 days and 7.7% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr10K
Search volume / yr+42.3%129K
Conversion rate7.7%
Avg price£8.00

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers23 · 33
Top-5 product click share48%
Open market44%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement76%
New entrants (1y)8· 5 succeeded
Avg rating4.5★
Avg reviews326

Top Party Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

33

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

48%

Top 20: 87%

Open market

37%

  • Coreint15%
  • G4GADGET15%
  • Nicoman9%
  • ACCURATE8%
  • MATANA8%
  • NAEEM SONS7%

Party Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR7.7%Products34Brands23Top 5 Brands56%OOS Rate6.0%Rating4.5★Reviews326Avg BSR#97
4K3KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Top Party Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • party cups93K/yr
  • plastic party cups20K/yr
  • disposable cups party6K/yr
  • disposable party cups4K/yr
  • plastic cups party3K/yr
  • party cup3K/yr

What reviews say buyers love and hate about Party Cups

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall20%

They are good quality cups and I'm pleased

Value For Money15%

Good Value

Advertised Vs Actual Product14%

Does the job

Strength14%

Solid cups, not too flimsy

Color6%

Lovely colours

What buyers complain about

90% of reviews
Strength25%

Extremely flimsy

Size-Overall22%

Basically not fit for the purpose

Quality-Overall14%

Cheap,

Thickness10%

not that thick

Smell4%

Smell a bit chemically

Party Cups return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Quality-Overall
11%
3Strength
11%
4Thin
5%
5Advertised Vs Actual Product
3%

Common Party Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Party Cups 57/100 on Amazon United Kingdom — Worth a look. The niche generates £79K/yr across 34 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved +42.3% over the last 90 days.
Search demand for Party Cups on Amazon United Kingdom peaks in Jun–Jul, where the busiest month runs 1.8× the quietest.