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Party Cups

Maybe

Returns run at only 0.8% of orders. But prices span $3.34–$16.17, mostly outside the sweet spot, so Party Cups is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£79K/yr129K searches / yr
90-day growth
+42.3%search demand this quarter
Competition
48%top-5 click share · 23 brands · 33 sellers

Flapen Score

Party Cups against its category

The dotted line is the Home & Garden average. Past it, Party Cups is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Cups 129K times last year and spent an estimated £79K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+42.3%
Conversion, latest week
7.7%
Market size, estimated
£79Ka year
Peak month
June1.8× the quietest month
Top search term
party cups93K searches a year

02 · Price

A sale here is worth £8.00.

Listings sell for £8.00 on average, from £3.34 to £16.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.00 that is £800 to £2K a year per listing.

Average price
£8.00under the $15 to $100 sweet spot
Price range
£3.34–£16.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£800–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #97 within Party Supplies. It carries 326 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#97in Party Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
326per listing
Listings tracked
34

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Party Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

33

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

48%

Top 20: 87%

Open market

37%

  • Coreint15%
  • G4GADGET15%
  • Nicoman9%
  • ACCURATE8%
  • MATANA8%
  • NAEEM SONS7%

Demand

Party Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Party Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party cups93K/yr
  • plastic party cups20K/yr
  • disposable cups party6K/yr
  • disposable party cups4K/yr
  • plastic cups party3K/yr
  • party cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Party Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.13

Extremely flimsy

very weak plastic cups

Flimsy

Size-Overall22%−0.17

Basically not fit for the purpose

Very small

much smaller than those shown

Quality-Overall14%+0.97

Cheap,

Low quality

Rubbish

Thickness10%−0.03

not that thick

A bit thin and small

have to be carefully as thin

Smell4%−0.03

Smell a bit chemically

smelly

they smell a bit chemically

Love

Quality-Overall20%+0.97

They are good quality cups and I'm pleased

Great Quality Party Cups

Good quality

Value For Money15%+0.92

Good Value

Worth the money

Good value for money

Advertised Vs Actual Product14%+1.44

Does the job

As described

Just what I needed

Strength14%−0.13

Solid cups, not too flimsy

They are sturdy

Sturdy cups

Color6%

Lovely colours

Lovely bright colours

liked how they were different colours

Return

0.8% Return rate 66% Fixable by listing

Size-Overall58%█▇▇█▇▆

Basically not fit for the purpose

Very small

much smaller than those shown

Quality-Overall11%▄▄▃▃▄█

Cheap,

Low quality

Rubbish

Strength11%▆▇█▄▅█

Extremely flimsy

very weak plastic cups

Flimsy

Thin5%▁▁▆▇▅█
Advertised Vs Actual Product3%▁█▃▄▅▂

FAQ

Common Party Cups questions

Answered from the same tracked data.