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Party Boxes

Fail

Prices span $3.30–$14.24, mostly outside the sweet spot, so Party Boxes is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£75K/yr217K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
41%top-5 click share · 20 brands · 28 sellers

Flapen Score

Party Boxes against its category

The dotted line is the Home & Garden average. Past it, Party Boxes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Boxes 217K times last year and spent an estimated £75K. The top 5 brands take 54% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.0%
Market size, estimated
£75Ka year
Peak month
January2.0× the quietest month
Top search term
party boxes42K searches a year

02 · Price

A sale here is worth £8.71.

Listings sell for £8.71 on average, from £3.30 to £14.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.71 that is £871 to £2K a year per listing.

Average price
£8.71under the $15 to $100 sweet spot
Price range
£3.30–£14.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£871–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #274 within Party Supplies. It carries 226 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
9.8%
Average rank
#274in Party Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Party Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

41%

Top 20: 92%

Open market

39%

  • Lotus13%
  • BaBahuanhuan13%
  • SHATCHI10%
  • UnicoPak9%
  • Playwrite9%
  • SOL7%

Demand

Party Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Party Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party boxes42K/yr
  • party food boxes23K/yr
  • party lunch boxes21K/yr
  • party boxes for kids party food19K/yr
  • cardboard lunch boxes for kids party15K/yr
  • party box14K/yr
  • picnic boxes6K/yr
  • party lunch boxes for kids party food9K/yr
  • food boxes party7K/yr
  • cardboard lunch boxes8K/yr

Reviews and returns

What reviews say buyers love and hate about Party Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength24%−0.10

Flimsy as anything

not all that sturdy

Not strong or big

Size-Overall22%+0.87

They are too big really for just cake

Smaller than expected

a little smaller than expected

Quality-Overall4%−0.09

Theyre not premium quality — expect some variation in finish —

Expensive for what you get - I think you can buy better quality ones out there for sturdier jobs

Thickness2%+0.21

The cardboard is not very thick

Weight Heavy2%−0.01

The only reason Im giving 4 stars instead of 5 is that theyre not the most sturdy once you start putting heavier items inside

Love

Color15%+0.86

Nice bright colours

all nice colours

Colour was perfect for a rainbow party

Value For Money13%−0.06

for the price, theyre a great choice if you want easy

Good value

Value for money

Quality-Overall13%−0.09

Good quality & easy to set up

The cardboard quality is decent for light items

Decent quality

Strength11%−0.10

Sturdy and fun

the cardboard is reasonably strong

Sturdy boxes

Advertised Vs Actual Product10%+1.29

As described

Just what we needed

As expected

Return

1.2% Return rate 90% Fixable by listing

Size-Overall86%▇▆▇█▇▇

They are too big really for just cake

Smaller than expected

a little smaller than expected

Strength6%▁▄▂▂█▅

Flimsy as anything

not all that sturdy

Not strong or big

Color2%▁█▅▁▁█
Advertised Vs Actual Product2%▆█▇▁▁▁
Quality-Overall1%▁▄▁▁█▄

Theyre not premium quality — expect some variation in finish —

Expensive for what you get - I think you can buy better quality ones out there for sturdier jobs

FAQ

Common Party Boxes questions

Answered from the same tracked data.