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Parmesan Cheese Grater

Fail

Shoppers spend only $39K a year here, so Parmesan Cheese Grater is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£39K/yr77K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
52%top-5 click share · 20 brands · 51 sellers

Flapen Score

Parmesan Cheese Grater against its category

The dotted line is the Home & Garden average. Past it, Parmesan Cheese Grater is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parmesan Cheese Grater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parmesan Cheese Grater 77K times last year and spent an estimated £39K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
5.4%
Market size, estimated
£39Ka year
Peak month
February1.8× the quietest month
Top search term
parmesan cheese grater53K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £3.14 to £22.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.36 that is £936 to £2K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£3.14–£22.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£936–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #68 within Peeling, Grating & Slicing Tools. It carries 5,341 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
5.3%
Average rank
#68in Peeling, Grating & Slicing Tools
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,341per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Parmesan Cheese Grater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

51

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

31%

  • iNeibo20%
  • annex15%
  • Deiss12%
  • Diboniur10%
  • Tomorotec6%
  • D.A.Y. Republic6%

Demand

Parmesan Cheese Grater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Parmesan Cheese Grater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parmesan cheese grater53K/yr
  • parmesan grater22K/yr
  • parmesan grater handheld2K/yr

Reviews and returns

What reviews say buyers love and hate about Parmesan Cheese Grater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%

Not great build quality

Cheaply made

Horrible quality

Durability14%−0.06

Feels like it might break

Broken

Not durable

Strength13%−0.05

Flimsy

Too flimsy

not robust enough

Functionality-Overall8%−0.05

Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move

Does not work

It doesnt work properly

Ease Of Use7%+0.92

Really hard to use

Too hard to open

Impossible to open

Love

Quality-Overall20%

Excellent product - does exactly what you expect

Brilliant quality

Excellent quality kitchen tool

Ease Of Use14%+0.92

Easy to use

Very handy

easy to handle

Value For Money10%+1.12

Good value

Worth the money

Good value for money

Ease Of Cleaning10%+0.86

It works super well, is easy to use and wash, and the grating speed is great

It's also easy to store and clean

Easy to keep clean

Advertised Vs Actual Product7%+0.71

Just what I wanted

does the job

As described

Return

0.6% Return rate 46% Fixable by listing

Size-Overall40%█▆▄▅▆▆

It is not fit for purpose

bigger than I expected

Too small

Functionality-Overall12%▂▂▆█▃▂

Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move

Does not work

It doesnt work properly

Quality-Overall11%▅▂▇▅▅█

Not great build quality

Cheaply made

Horrible quality

Durability5%▇▃█▆▃▂

Feels like it might break

Broken

Not durable

Strength4%▆▇▃▁█▇

Flimsy

Too flimsy

not robust enough

FAQ

Common Parmesan Cheese Grater questions

Answered from the same tracked data.