Paring Knife

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months

489K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

2.6%

Market size, estimated

£95Ka year

Peak month

January1.8× the quietest month

Top search term

paring knife137K searches a year

Listings sell for £7.33 on average, from £2.35 to £17.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.33 that is £4K to £5K a year per listing.

Average price

£7.33under the $15 to $100 sweet spot

Price range

£2.35–£17.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£4K–£5K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #21 within Kitchen Knives. It carries 1,601 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#21in Kitchen Knives

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,601per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months