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Parasol Covers

Maybe

Search demand grew +363.1% this quarter. But prices span $3.07–$13.75, mostly outside the sweet spot, so Parasol Covers is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£245K/yr392K searches / yr
90-day growth
+363.1%search demand this quarter
Competition
56%top-5 click share · 15 brands · 50 sellers

Flapen Score

Parasol Covers against its category

The dotted line is the Home & Garden average. Past it, Parasol Covers is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parasol Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parasol Covers 392K times last year and spent an estimated £245K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +363.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £245K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+363.1%
Conversion, latest week
7.3%
Market size, estimated
£245Ka year
Peak month
May13.7× the quietest month
Top search term
parasol cover174K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £3.07 to £13.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £8.60 that is £9K to £11K a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£3.07–£13.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #13 within Garden Furniture & Accessories. It carries 2,810 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#13in Garden Furniture & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,810per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Parasol Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

50

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

21%

  • OKPOW22%
  • BEEWAY18%
  • Enzeno17%
  • RICHIE10%
  • PATIO PLUS6%
  • Best Price Square5%

Demand

Parasol Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.7×

Search terms

Top Parasol Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parasol cover174K/yr
  • parasol covers waterproof38K/yr
  • garden umbrella cover26K/yr
  • parasol covers17K/yr
  • garden parasol covers19K/yr
  • umbrella cover18K/yr
  • parasol covers waterproof with zip8K/yr
  • garden parasol cover9K/yr
  • umbrella covers for outdoor umbrellas12K/yr
  • waterproof parasol cover8K/yr

Reviews and returns

What reviews say buyers love and hate about Parasol Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.15

it doesnt fit

Too big

Too small

Quality-Overall12%+1.01

Absolute rubbish

Cheap for a good reason

Awful quality

Durability7%−0.03

it breaks down very quickly

Product torn after 2 days

I can't comment on the durability of this

Ease Of Use4%−0.02

This was tough to move

Not easy with the telescopic thingymebob

Impossible to put on

Material Quality3%−0.01

Cheap material

Cheapest bit plastic I have seen in a long time

The first thing I noticed was how tough the material feels

Love

Quality-Overall28%+1.01

Good quality cover

The cover seems decent quality

Excellent product

Size-Overall21%−0.15

Fits my

Perfect fit exactly as described arrived on time good value

Easy to fit

Value For Money16%+2.22

Worth the money

Excellent value

Good Value

Advertised Vs Actual Product7%+0.46

As described

Better than expected

Does what it says

Ease Of Use5%−0.02

Ease of use

easy to put on and off

Easy to put on

Return

0.8% Return rate 82% Fixable by listing

Size-Overall73%▆█▇█▇▇

it doesnt fit

Too big

Too small

Quality-Overall4%▁▁▄▂▇█

Absolute rubbish

Cheap for a good reason

Awful quality

Stitch/Finish/Polish4%▁▁▂▄██
Thin3%█▁▄▃▂▃

It's thin and light - identical material as the reusable polyester shopping bags you get that can be folded up and put in your pocket

The material is quite thin

Material Quality3%▁▁▁▅█▇

Cheap material

Cheapest bit plastic I have seen in a long time

The first thing I noticed was how tough the material feels

FAQ

Common Parasol Covers questions

Answered from the same tracked data.