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Parasol Bases Plastic

Pass

Parasol Bases Plastic scores 65 out of 100, a Pass. Shoppers spend $37K a year here, search demand grew >1,000% this quarter, and returns run at 0.5% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£37K/yr53K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
55%top-5 click share · 19 brands · 38 sellers

Flapen Score

Parasol Bases Plastic against its category

The dotted line is the Home & Garden average. Past it, Parasol Bases Plastic is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parasol Bases Plastic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parasol Bases Plastic 53K times last year and spent an estimated £37K. The top 5 brands take 58% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.5%
Market size, estimated
£37Ka year
Top search term
parasol bases plastic12K searches a year

02 · Price

A sale here is worth £12.78.

Listings sell for £12.78 on average, from £6.96 to £23.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.78 that is £1K to £3K a year per listing.

Average price
£12.78under the $15 to $100 sweet spot
Price range
£6.96–£23.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #133 within Garden Furniture & Accessories. It carries 925 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
32%
Out of stock, average day
7.4%
Average rank
#133in Garden Furniture & Accessories
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
925per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Parasol Bases Plastic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

38

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

36%

  • Guaranteed4Less22%
  • Karrma Ltd.17%
  • Yaheetech7%
  • Dawsons Living7%
  • EDA5%
  • CHRISTOW5%

Search terms

Top Parasol Bases Plastic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parasol bases plastic12K/yr
  • parasol base water filled15K/yr
  • water filled parasol base12K/yr
  • plastic parasol base6K/yr
  • fillable parasol base4K/yr
  • plastic parasol base water filled4K/yr

Reviews and returns

What reviews say buyers love and hate about Parasol Bases Plastic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.11

Awful quality

Poor manufacturing and quality control

Shocking quality

Size-Overall11%−0.03

Huge

Overall diameter is too small

Doesnt fit

Water Resistance9%−0.13

Item not fit for purpose Did not hold water

Also you cant get all the water out

It's not suitable to be filled with water

Strength8%+0.20

Very flimsy

Not very sturdy

Flimsy

Value For Money7%+1.65

I expected it not to be great with it being so cheap

also £7 lower price elsewhere on Amazon

Not good value

Love

Value For Money18%+1.65

Worth every penny

Excellent value for money

Good Price

Quality-Overall17%−0.11

Great weight and good quality build

Decent quality

Lovely solid quality

Advertised Vs Actual Product12%+1.18

AS DESCRIBED

It works well as it is described

Just what I wanted

Strength12%+0.20

Excellent base very sturdy

Sturdy pole base

Very sturdy

Size-Overall7%−0.03

Good fit

Nice, small size

easy to fit

Return

0.5% Return rate 71% Fixable by listing

Size-Overall59%▃█▇▇▆▇

Huge

Overall diameter is too small

Doesnt fit

Defective Material/Parts5%█▁▂▃▂▂
Weight Heavy4%▁█▁▂▂▂

it's very heavy

Full of water it's really heavy

not really heavy enough when filled with water

Leak-Proof3%▁▁▁▂██

it appears to leak water from plug

it sprang a leak

The water just leaks out

Strength3%▁▁█▇▇▆

Very flimsy

Not very sturdy

Flimsy

FAQ

Common Parasol Bases Plastic questions

Answered from the same tracked data.