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Parasol Base with Wheels

Pass

Parasol Base with Wheels scores 67 out of 100, a Pass. Shoppers spend $42K a year here, search demand grew +675.7% this quarter, and returns run at 0.1% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£42K/yr60K searches / yr
90-day growth
+675.7%search demand this quarter
Competition
39%top-5 click share · 16 brands · 21 sellers

Flapen Score

Parasol Base with Wheels against its category

The dotted line is the Home & Garden average. Past it, Parasol Base with Wheels is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parasol Base with Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parasol Base with Wheels 60K times last year and spent an estimated £42K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +675.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+675.7%
Conversion, latest week
1.9%
Market size, estimated
£42Ka year
Peak month
July136.3× the quietest month
Top search term
parasol base with wheels34K searches a year

02 · Price

A sale here is worth £37.47.

Listings sell for £37.47 on average, from £22.69 to £73.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.47 that is £0 to £4K a year per listing.

Average price
£37.47inside the $15 to $100 sweet spot
Price range
£22.69–£73.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #165 within Garden Furniture & Accessories. It carries 200 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
44%
Out of stock, average day
7.9%
Average rank
#165in Garden Furniture & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
200per listing
Listings tracked
39

04 · Newcomers

Amazon counts 8 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Parasol Base with Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

17%

  • Yaheetech41%
  • CHRISTOW21%
  • COSTWAY7%
  • EzKamfort5%
  • UNIGARDIA5%
  • Outsunny4%
  • Open — no brand owns it (10 brands, 17%)

Demand

Parasol Base with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 136.3×

Search terms

Top Parasol Base with Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parasol base with wheels34K/yr
  • parasol base on wheels12K/yr
  • cantilever parasol base with wheels6K/yr
  • parasol base wheel4K/yr
  • wheeled parasol base3K/yr

Reviews and returns

What reviews say buyers love and hate about Parasol Base with Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy16%+0.57

is heavy in itself

Very heavy

the base itself is quite heavy

Quality-Overall10%+0.32

Poor quality control

Returned this item as was not of quality or functional as expected

Poor quality

Size-Overall7%−0.08

This base is not fit for purpose

yet it did not fit as described

this is very small

Leak-Proof6%

it will leak

Leaky

Leaks so returned

Durability5%−0.09

It broke into 2 half halves within 2 days of getting it out the box

Broke in half after a week

Bits broke off

Love

Quality-Overall19%+0.32

Great quality and easy to put together

Amazing quality

seems well made and

Strength14%+0.83

Easy to assemble super sturdy

Good sturdy base

Very sturdy

Assembly/Installation14%+0.90

Extremely easy to install

easily assembled

easy to put together

Ease Of Use10%+0.79

Easy to use

Easy to fill

easy to move around

Value For Money7%+0.34

very reasonable price

Excellent Value for Money

Excellent price

Return

0.1% Return rate 45% Fixable by listing

Size-Overall35%▁▁█▄▇█

This base is not fit for purpose

yet it did not fit as described

this is very small

Defective Material/Parts22%▁█▂▄▂▃
Weight Heavy9%▁▁▁▇█▄

is heavy in itself

Very heavy

the base itself is quite heavy

Leak-Proof3%▁▁█▆▂▂

it will leak

Leaky

Leaks so returned

Strength3%▁▁▁█▅▃

The plastic is flimsy

Not very sturdy

wobble a bit

FAQ

Common Parasol Base with Wheels questions

Answered from the same tracked data.