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Parasol Base 25kg

Pass

Parasol Base 25kg scores 68 out of 100, a Pass. Shoppers spend $25K a year here, search demand grew +920.5% this quarter, and returns run at 0.3% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£25K/yr37K searches / yr
90-day growth
+920.5%search demand this quarter
Competition
24%top-5 click share · 21 brands · 40 sellers

Flapen Score

Parasol Base 25kg against its category

The dotted line is the Home & Garden average. Past it, Parasol Base 25kg is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parasol Base 25kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parasol Base 25kg 37K times last year and spent an estimated £25K. The top 5 brands take 73% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +920.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+920.5%
Conversion, latest week
2.4%
Market size, estimated
£25Ka year
Top search term
25kg parasol base17K searches a year

02 · Price

A sale here is worth £27.53.

Listings sell for £27.53 on average, from £14.56 to £65.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.53 that is £0 to £3K a year per listing.

Average price
£27.53inside the $15 to $100 sweet spot
Price range
£14.56–£65.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #158 within Garden Furniture & Accessories. It carries 393 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
27%
Out of stock, average day
7.8%
Average rank
#158in Garden Furniture & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
64

04 · Newcomers

Amazon counts 5 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
52 months

Products

Top Parasol Base 25kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£501£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

40

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

24%

Top 20: 67%

Open market

21%

  • CHRISTOW21%
  • Yaheetech18%
  • COSTWAY13%
  • KEPLIN11%
  • Outsunny11%
  • Samuel ALEXANDER6%

Demand

Parasol Base 25kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26AugSepAprMayJunJulAugSepMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 186.7× · 10 of 12 months tracked

Search terms

Top Parasol Base 25kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 25kg parasol base17K/yr
  • 30kg parasol base8K/yr
  • parasol base 30kg6K/yr
  • cast iron parasol base 25kg3K/yr
  • parasol base 20 kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Parasol Base 25kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy15%+1.04

Very heavy

item to heavy to send back

Base is very heavy

Quality-Overall12%+0.58

Poor quality control

Absolutely rubbish

Awful quality

Size-Overall8%−0.03

in the hope of getting one that is the smaller size

This product is NOT fit for purpose

Its big

Durability7%−0.16

Broken

Broke after 1st use

Broke in half after a week

Strength5%+0.53

The plastic is flimsy

Not very sturdy

not strong enough for purpose

Love

Quality-Overall21%+0.58

Lovely solid quality

Good sturdy product looks good quality

Amazing quality

Strength14%+0.53

Sturdy pole base

Excellent base very sturdy

Sturdy and well-made

Weight Heavy12%+1.04

Good heavy

Good heavy product

Good heavy base

Value For Money8%+0.74

Excellent price

very reasonable price

Excellent Value for Money

Assembly/Installation6%+0.15

easy to put together

Easy to assemble

assembly was very easy

Return

0.3% Return rate 52% Fixable by listing

Size-Overall39%█▆▇▇▆▇

in the hope of getting one that is the smaller size

This product is NOT fit for purpose

Its big

Defective Material/Parts17%▁█▃▄▃▄
Weight Heavy11%▁█▃▇▆▅

Very heavy

item to heavy to send back

Base is very heavy

Strength3%▁▁█▆▇▆

The plastic is flimsy

Not very sturdy

not strong enough for purpose

Mechanism Issues3%▁▁▁▂▆█

FAQ

Common Parasol Base 25kg questions

Answered from the same tracked data.