Parasol
Parasol clears our launch bar: a $2.1M/yr market growing +734.7% this quarter with returns at 0.3%.
Flapen Score
Is Parasol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Parasol is a £2.1M/yr Amazon United Kingdom market (3.7M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 77/100.
Parasol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +734.7% over the last 90 days and 1.2% of searches end in a purchase.
£2.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 95 products
Top Parasol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GardenCo 2m Outdoor Parasol - Crank Up & Tilt Garden Parasol Umbrella - UV Rated 50-38mm Pole (2m Grey)
- Price
- £25.44
- Rating
- 4.4/5
- Reviews
- 415
- Age
- 4y ago
VOUNOT 3m Cantilever Garden Parasol Banana Patio Umbrella with Crank Handle and Tilt for Outdoor Sun Shade Grey
- Price
- £50.65
- Rating
- 4.0/5
- Reviews
- 6,227
- Age
- 6y ago
VOUNOT 2.7m Garden Parasol Umbrella with Cover Crank and Tilting Umbrella Sun Shade for Outdoor Patio Garden Grey
- Price
- £31.55
- Rating
- 4.5/5
- Reviews
- 2,674
- Age
- 5y ago
ZealWe Garden Parasol 3m Umbrella Outdoor Sun Shade with Tilt Crank Handle and 8 Ribs for Patio Beach Pool Lawn Backyard Deck Beige
- Price
- £40.23
- Rating
- 4.3/5
- Reviews
- 299
- Age
- 4y ago
GardenCo 3m Cantilever Banana Parasol INCLUDES BASES & COVER - Hanging Parasol with Crank Handle - Outdoor Garden and Patio Sun Shade (Grey)
- Price
- £110.11
- Rating
- 4.4/5
- Reviews
- 751
- Age
- 5y ago
Trending
90-day click momentum
KEPLIN Double Garden Parasol with Base and Cover 4.5x2.7m Extra Large Outdoor Patio Umbrella 12 Steel Ribs 180gsm Polyester Canopy Crank Handle Weather Resistant Shade UV Protective Grey
- Price
- £99.10
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
KEPLIN 2.7m Tilting Parasol Crank & Tilt Outdoor Umbrella with Protective Cover 180gsm UPF 50+ Polyester Canopy Steel Frame for Patio Garden & Balcony
- Price
- £47.50
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
KEPLIN 2.3m Tilting Parasol Crank & Tilt Outdoor Umbrella with Protective Cover 180gsm UPF 50+ Polyester Canopy Steel Frame for Patio Garden & Balcony
- Price
- £42.54
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
KEPLIN 2.7m Tilting Parasol Crank & Tilt Outdoor Umbrella with Protective Cover 180gsm UPF 50+ Polyester Canopy Steel Frame for Patio Garden & Balcony
- Price
- £43.78
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
GardenKraft 14630 2.7m Outdoor Garden Parasol/Tilt & Crank Mechanism / 6 Steel Ribs/UV 30 Protection/Durable Polyester Material/Beige Colour
- Price
- £33.39
- Rating
- 4.5/5
- Reviews
- 963
- Age
- 9y ago
Newest
by launch date
KEPLIN 2.3m Tilting Parasol Crank & Tilt Outdoor Umbrella with Protective Cover 180gsm UPF 50+ Polyester Canopy Steel Frame for Patio Garden & Balcony
- Price
- £44.65
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
KEPLIN 2.7m Tilting Parasol Crank & Tilt Outdoor Umbrella with Protective Cover 180gsm UPF 50+ Polyester Canopy Steel Frame for Patio Garden & Balcony
- Price
- £43.78
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
KEPLIN 2.7m Tilting Parasol Crank & Tilt Outdoor Umbrella with Protective Cover 180gsm UPF 50+ Polyester Canopy Steel Frame for Patio Garden & Balcony
- Price
- £47.50
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
KEPLIN 2.3m Tilting Parasol Crank & Tilt Outdoor Umbrella with Protective Cover 180gsm UPF 50+ Polyester Canopy Steel Frame for Patio Garden & Balcony
- Price
- £42.54
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
KEPLIN Double Garden Parasol with Base and Cover 4.5x2.7m Extra Large Outdoor Patio Umbrella 12 Steel Ribs 180gsm Polyester Canopy Crank Handle Weather Resistant Shade UV Protective Grey
- Price
- £99.10
- Rating
- 4.4/5
- Reviews
- 710
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
36 falling
Sellers
47
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
27%
Top 20: 52%
Open market
37%
- VOUNOT15%
- GardenCo14%
- KEPLIN12%
- CHRISTOW12%
- VonHaus5%
- PHI VILLA5%
Parasol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 51.9×
Top Parasol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- parasol1.1M/yr
- garden parasol617K/yr
- parasol umbrella302K/yr
- garden umbrella277K/yr
- garden parasol with base included243K/yr
- cantilever parasol183K/yr
- garden umbrella parasol168K/yr
- garden parasols150K/yr
- garden parasols sale clearance91K/yr
- garden umbrella parasol with base89K/yr
What reviews say buyers love and hate about Parasol
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“The build quality is really strong”
“Excellent Value”
“-The pole built is sturdy”
“Fits perfectly”
“As advertised”
What buyers complain about
61% of reviews“Not very well made”
“Broken”
“Too high”
“Not very sturdy”
“Wrong colour”
Parasol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Parasol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
