Parasol

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +734.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+734.7%

Conversion, latest week

1.2%

Market size, estimated

£2.1Ma year

Peak month

July51.9× the quietest month

Top search term

parasol1.1M searches a year

Listings sell for £45.29 on average, from £8.54 to £300.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £45.29 that is £11K to £23K a year per listing.

Average price

£45.29inside the $15 to $100 sweet spot

Price range

£8.54–£300.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£11K–£23K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #55 within Garden Furniture & Accessories. It carries 1,389 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

26%

Out of stock, average day

11.3%

Average rank

#55in Garden Furniture & Accessories

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,389per listing

Listings tracked

95

21 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

17Amazon's first-year sales bar

Average brand age

45 months