Paraffin

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-47.0%

Conversion, latest week

7.5%

Market size, estimated

£148Ka year

Peak month

January5.3× the quietest month

Top search term

paraffin52K searches a year

Listings sell for £18.21 on average, from £5.67 to £37.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £18.21 that is £9K to £14K a year per listing.

Average price

£18.21inside the $15 to $100 sweet spot

Price range

£5.67–£37.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£9K–£14K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #237 within Outdoor Heaters & Fire Pits. It carries 487 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

21%

Out of stock, average day

14.0%

Average rank

#237in Outdoor Heaters & Fire Pits

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

487per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months