paraffin
Skip itSoft demand (-47.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.21avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Great487avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.67–£37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£148K£148K/yr · 109K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-47.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, paraffin is a £148K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
paraffin market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £182K–£228K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 58%
- Out of stock
- 14.0%
- Avg brand age
- 59 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
39
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
9%
- Bartoline28%
- Bird Brand24%
- Clearell21%
- PERFECTONISH11%
- AXpower Inspirational Technology Empowering People4%
- Candle Charisma4%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 5.3×
Top paraffin search terms
- paraffin52K/yr
- parafine fuel20K/yr
- paraffin oil25K/yr
- parafin7K/yr
- parrafin2K/yr
- paraffin fuel3K/yr
Top paraffin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
Bird Brand£5.674.5★357 rev
Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating
Bartoline£14.164.4★73 rev
PERFECTONISH Premium Paraffin 4L Paraffin Oil for Greenhouse Heater Liquid Paraffin Fuel 4 Litre for Garden Oil Lamps Garden Heater Oil Burner (Pack Of 1)
PERFECTONISH£14.694.6★269 rev
Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
Clearell£30.994.6★545 rev
PARAFFIN
Bartoline£12.464.6★1,305 rev
Newest
by launch date
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
Quebec£10.4050 rev
AXpower Inspirational Technology Empowering People Premium Paraffin 4L | High Purity Refined Lamp Oil | Clean Burning Low Odour Fuel for Heaters Lamps & Greenhouse Use | Long Lasting Performance
AXpower Inspirational Technology Empowering People£12.6721 rev
Clearell 16L | Pack of 4 x 4L | CLEAN BURN Premium Paraffin Class 1 Grade | BS2869 C1
Clearell£30.65334 rev
Clearell 20L | Pack of 4 x 5L | Blue Flame Premium Indoor Paraffin Class 1 | 20 litres BS2869 C1
Clearell£35.0386 rev
Clearell 8L | Pack of 2 x 4L | CLEAN BURN Premium Paraffin Class 1 Grade | BS2869 C1
Clearell£23.24334 rev
Trending
90-day click momentum
Barrenttine Paraffin 4Lt
Bird£13.014.6★
Clearell 8L | Pack of 2 x 4L | CLEAN BURN Premium Paraffin Class 1 Grade | BS2869 C1
Clearell£23.244.5★
PERFECTONISH Premium Paraffin 4L Paraffin Oil for Greenhouse Heater Liquid Paraffin Fuel 4 Litre for Garden Oil Lamps Garden Heater Oil Burner (Pack Of 1)
PERFECTONISH£14.694.6★
1 Gallon Odorless & Smokeless Lamp Oil for Indoor Use | Highly Refined Pure & Clear Liquid Paraffin Oil Lamp Fuel for Lamps Clean Burning Versatile Premium Fuel for Households
Candle Charisma£21.284.7★
Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating
Bartoline£14.164.4★
What buyers say about paraffin
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“Excellent product”
“Does the job”
“Doesn't smell too bad”
“Does the job”
“cleanest burn I ever found”
“Clean burning”
“gave a clear bright and smokeless flam”
“Great for greenhouse heater”
“Handy size for filling oil lamps”
What buyers complain about
“Smells like paraffin”
“Can get it cheaper elsewhere”
“leaking”
“It burns in my green house heater”
“Albeit not the best compared to original Jizer”
“The tub is quite large so its not something you can carry around very easily”
“if you do it can be harder to absorb”
Top return reasons
Common questions
- Is paraffin profitable to sell on Amazon United Kingdom?
- The niche generates £148K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the paraffin niche?
- 12 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in paraffin?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.0%.
- When does demand for paraffin peak?
- Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 5.3× the quietest.
- What does it cost to enter the paraffin niche?
- Listings span £5.67–£37.32; the average listing price is £18.21 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.