Paraffin
soft demand (-47.0% this quarter) — Paraffin doesn't clear our bar today.
Flapen Score
Is Paraffin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paraffin is a £148K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 46/100.
Paraffin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -47.0% over the last 90 days and 7.5% of searches end in a purchase.
£148K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Paraffin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bird Brand Premium Paraffin Fuel for Heaters Lamps and Torches - 1 Litre
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 11y ago
Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating
- Price
- £14.16
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 15y ago
PERFECTONISH Premium Paraffin 4L Paraffin Oil for Greenhouse Heater Liquid Paraffin Fuel 4 Litre for Garden Oil Lamps Garden Heater Oil Burner (Pack Of 1)
- Price
- £14.69
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 3y ago
Clearell 20L | Pack of 4 x 5L | Premium Quality Kerosene Paraffin Heater Heating Oil Fuel | Compliant to BS2869C2 (5 Litres x 4 | 20 Litres)
- Price
- £30.99
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 3y ago
PARAFFIN
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 1,305
- Age
- 14y ago
Trending
90-day click momentum
Barrenttine Paraffin 4Lt
- Price
- £13.01
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 19y ago
Clearell 8L | Pack of 2 x 4L | CLEAN BURN Premium Paraffin Class 1 Grade | BS2869 C1
- Price
- £23.24
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 2y ago
PERFECTONISH Premium Paraffin 4L Paraffin Oil for Greenhouse Heater Liquid Paraffin Fuel 4 Litre for Garden Oil Lamps Garden Heater Oil Burner (Pack Of 1)
- Price
- £14.69
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 3y ago
1 Gallon Odorless & Smokeless Lamp Oil for Indoor Use | Highly Refined Pure & Clear Liquid Paraffin Oil Lamp Fuel for Lamps Clean Burning Versatile Premium Fuel for Households
- Price
- £21.28
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 8y ago
Bartoline Premium Paraffin 4L Clean-Burning Fuel for Greenhouse & Domestic Heaters Low Sulphur Odour-Reduced Kerosene for Reliable Heating
- Price
- £14.16
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 15y ago
Newest
by launch date
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
- Price
- £10.40
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 6mo ago
AXpower Inspirational Technology Empowering People Premium Paraffin 4L | High Purity Refined Lamp Oil | Clean Burning Low Odour Fuel for Heaters Lamps & Greenhouse Use | Long Lasting Performance
- Price
- £12.67
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago
Clearell 16L | Pack of 4 x 4L | CLEAN BURN Premium Paraffin Class 1 Grade | BS2869 C1
- Price
- £30.65
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 2y ago
Clearell 20L | Pack of 4 x 5L | Blue Flame Premium Indoor Paraffin Class 1 | 20 litres BS2869 C1
- Price
- £35.03
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Clearell 8L | Pack of 2 x 4L | CLEAN BURN Premium Paraffin Class 1 Grade | BS2869 C1
- Price
- £23.24
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
39
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
9%
- Bartoline28%
- Bird Brand24%
- Clearell21%
- PERFECTONISH11%
- AXpower Inspirational Technology Empowering People4%
- Candle Charisma4%
- Open — no brand owns it (6 brands, 9%)
Paraffin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 5.3×
Top Paraffin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paraffin52K/yr
- parafine fuel20K/yr
- paraffin oil25K/yr
- parafin7K/yr
- parrafin2K/yr
- paraffin fuel3K/yr
What reviews say buyers love and hate about Paraffin
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Value for money”
“Excellent product”
“Does the job”
“Doesn't smell too bad”
“Does the job”
What buyers complain about
81% of reviews“Smells like paraffin”
“Can get it cheaper elsewhere”
“leaking”
“It burns in my green house heater”
“Albeit not the best compared to original Jizer”
Paraffin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paraffin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
