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Paper Straws

Maybe

Returns run at only 0.2% of orders. But prices span $2.07–$10.70, mostly outside the sweet spot, so Paper Straws is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£635K/yr981K searches / yr
90-day growth
+50.2%search demand this quarter
Competition
48%top-5 click share · 21 brands · 88 sellers

Flapen Score

Paper Straws against its category

The dotted line is the Home & Garden average. Past it, Paper Straws is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Straws market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Straws 981K times last year and spent an estimated £635K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 981K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £635K a year.

Searches, last 12 months
981K
Growth, 90 days vs prior 90
+50.2%
Conversion, latest week
13.9%
Market size, estimated
£635Ka year
Peak month
June2.6× the quietest month
Top search term
straws500K searches a year

02 · Price

A sale here is worth £4.65.

Listings sell for £4.65 on average, from £2.07 to £10.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £4.65 that is £9K to £12K a year per listing.

Average price
£4.65under the $15 to $100 sweet spot
Price range
£2.07–£10.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #44 within Barware. It carries 1,400 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#44in Barware
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,400per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Paper Straws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£63K£127K£190K£254K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

88

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

35%

  • Beaumont22%
  • The Cheeky Panda15%
  • Caterserve9%
  • Rizzor8%
  • Sylva6%
  • Pillow Wad5%

Demand

Paper Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Paper Straws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • straws500K/yr
  • straw185K/yr
  • paper straws129K/yr
  • drinking straws57K/yr
  • straws disposable33K/yr
  • paper straws drinking24K/yr
  • disposable straws13K/yr
  • paper straw7K/yr
  • staws5K/yr
  • straws paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Straws

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.01

Very big straws

the bag looks small

Smaller than some others

Durability13%−0.08

Put it in hot drink broke straight away

fall apart after only a few minutes. if that

now nowhere near as durable

Quality-Overall9%+0.13

Bad quality straws

that is very bad quality

Such a shame as they used to be great quality

Thickness7%−0.05

They are not as thin as I wanted

The first thing I noticed was how thick

A little too thin for particularly thick smoothies or milkshakes

Value For Money7%+1.03

Not worth the money

Bit pricier than other straws

Waste of money :

Love

Quality-Overall20%+0.13

Great Quality & Party-Friendly

Good quality, stays solid throughout use

Excellent quality

Value For Money18%+1.03

Best Price

Amazing value

Good value for money

Advertised Vs Actual Product9%−0.03

Exactly as shown

Better than expected

As described

Color8%+0.90

The colours are bright

Lovely colours

Great colours

Strength8%+0.16

they stayed sturdy for a long time

They are sturdy

Really strong straws very pleased

Return

0.2% Return rate 70% Fixable by listing

Size-Overall53%▅▇▆█▇█

Very big straws

the bag looks small

Smaller than some others

Quality-Overall7%█▄▅▇▅▇

Bad quality straws

that is very bad quality

Such a shame as they used to be great quality

Thickness5%██▅▁▃▄

They are not as thin as I wanted

The first thing I noticed was how thick

A little too thin for particularly thick smoothies or milkshakes

Advertised Vs Actual Product3%█▁▄▁▃▁

The description lies

Storter then advertised. 20cm instead of 31cm

Material Quality3%▅█▁▆▁▁

FAQ

Common Paper Straws questions

Answered from the same tracked data.