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Paper Stars

Maybe

The average product has only 57 reviews. But prices span $2.75–$12.90, mostly outside the sweet spot, so Paper Stars is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£38K/yr190K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
33%top-5 click share · 37 brands · 46 sellers

Flapen Score

Paper Stars against its category

The dotted line is the Home & Garden average. Past it, Paper Stars is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Stars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Stars 190K times last year and spent an estimated £38K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
3.2%
Market size, estimated
£38Ka year
Peak month
December50.0× the quietest month
Top search term
paper stars57K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £2.75 to £12.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.18 that is £0 to £618 a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£2.75–£12.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£618
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #503 within Paper & Paper Crafts. It carries 57 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
26.2%
Average rank
#503in Paper & Paper Crafts
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
57per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Paper Stars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

37 rising

Sellers

46

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

33%

Top 20: 75%

Open market

51%

  • Yepsio12%
  • XWYDZ11%
  • OFFCUP9%
  • Vicloon8%
  • VEPEPE5%
  • Garneck4%

Demand

Paper Stars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 50.0×

Search terms

Top Paper Stars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper stars57K/yr
  • paper star lantern22K/yr
  • star lantern10K/yr
  • paper star12K/yr
  • paper star lanterns7K/yr
  • paper stars hanging21K/yr
  • paper star decorations10K/yr
  • paper stars decorations5K/yr
  • paper star light7K/yr
  • hanging paper stars5K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Stars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.07

Didnt fit our door

Small

The stars are quite big

Paper Quality9%

However, the paper is quite thin

I was expecting the paper to be a bit thicker

paper is a bit prone to ripping if you pull it too hard

Thickness7%−0.11

I was expecting the paper to be a bit thicker

the strips are too tiny not even 1cm thick

The string is a little thin

Assembly/Installation6%−0.04

Ok. Hard to put together without breaking

Instructions/User Manual/Troubleshooting5%−0.02

Not the easiest of instructions to follow

These come with no real instructions. there are images on the bag

Love

Paper Quality18%

Beautiful paper

Good paper easy to fold

The quality of the paper is good

Ease Of Use17%+1.03

easy to use

Easy to handle

making them easy to fold

Color13%+0.63

The colours were great

lovely colours

Lovely bright colours

Quality-Overall12%+1.47

Good quality

Great quality, we have these out every Christmas and they never fail

Very good product

Value For Money9%+1.13

a fair price to me

very good value for how much you get

for the price theyre really great value

Return

0.6% Return rate 44% Fixable by listing

Size-Overall36%█▃▅▁▄▅

Didnt fit our door

Small

The stars are quite big

Quality-Overall14%▅█▂▁▁▃
Thin14%▁▅▁▁▆█

Too thin to make decent stars

Paper Quality10%▁▇█▁▁▅

However, the paper is quite thin

I was expecting the paper to be a bit thicker

paper is a bit prone to ripping if you pull it too hard

Advertised Vs Actual Product6%▁▁▅▁█▂

Picture was misleading its very small

FAQ

Common Paper Stars questions

Answered from the same tracked data.