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Paper Roll for Kids

Fail

Prices span $4.45–$13.23, mostly outside the sweet spot, so Paper Roll for Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£63K/yr58K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
72%top-5 click share · 12 brands · 56 sellers

Flapen Score

Paper Roll for Kids against its category

The dotted line is the Home & Garden average. Past it, Paper Roll for Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Roll for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Roll for Kids 58K times last year and spent an estimated £63K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
15.9%
Market size, estimated
£63Ka year
Peak month
November1.9× the quietest month
Top search term
paper roll for kids19K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £4.45 to £13.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £6.88 that is £5K to £7K a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£4.45–£13.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Art & Craft Supplies. It carries 1,359 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#66in Art & Craft Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,359per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paper Roll for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

56

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

22%

  • Hawksbill34%
  • Little Brian17%
  • LANYOTA9%
  • IKEA7%
  • U HOMOVING6%
  • LOLYSIC5%

Demand

Paper Roll for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Paper Roll for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paper roll for kids19K/yr
  • roll of paper for kids12K/yr
  • drawing paper roll10K/yr
  • paper roll for kids easel7K/yr
  • easel paper roll for kids4K/yr
  • easel paper3K/yr
  • roll of drawing paper for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Roll for Kids

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Paper Roll for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data