paper roll
Skip itPrices mostly outside the sweet spot ($4.45–$13.23) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay2,332.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£155K£155K/yr · 175K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.45–£13.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paper roll is a £155K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
paper roll market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £148K–£185K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 2.3%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
59
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
28%
- Hawksbill29%
- LANYOTA13%
- Little Brian11%
- U HOMOVING7%
- LOLYSIC7%
- TAOBWN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Top paper roll search terms
- paper roll44K/yr
- roll of paper22K/yr
- paper roll for kids19K/yr
- roll of paper for kids12K/yr
- drawing paper roll10K/yr
- white paper roll11K/yr
- rolls of paper7K/yr
- large paper7K/yr
- paper roll for kids easel7K/yr
- paper rolls6K/yr
Top paper roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawksbill Paper Roll for Kids Easel Large Papers 38cm X 20m White Paper Rolls for Poster Making & Creative Projects
Hawksbill£4.974.6★178 rev
Little Brian Paint Sticks Paper Roll 15 Metres x 30 Centimetres Travel Artist Papers As Much As You Need Ready to Use
Little Brian£4.684.5★456 rev
Drawing Paper Roll White Arts Paper Roll 44cm x 15m Recycled Wrapping Paper Easel Paper Painting Sketching Paper for Toddlers Children Kids Students (44cm x 15m)
LANYOTA£7.384.5★369 rev
White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
U HOMOVING£8.994.3★37 rev
LOLYSIC 2 Rolls Drawing Paper Rolls 44cm x 25m White Paper Rolls for Painting Sketching Paper Art Easel Paper Roll of Paper 70gsm
LOLYSIC£13.234.5★27 rev
Newest
by launch date
Baker Ross FE4361 Easel Drawing Paper Rolls - Pack of 1 Roll Drawing Paper Roll for Kids Kids Sketch Pad White Paper for Arts and Crafts
Baker Ross£4.451 rev
White Drawing Paper Roll 43cm x 20m Premium Art Sketching Paper Roll Smooth Painting Paper for Easel Bulletin Board Wall Art Gift Wrapping and Kids Craft Projects
upkpvid£6.585 rev
Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
TAOBWN£6.3679 rev
Bargain Factory 12 x Premium Quality 2-Ply White Centrefeed Paper Hand Towel Rolls Pack of 12 Tissue Rolls
BARGAIN FACTORY£11.68305 rev
White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
U HOMOVING£8.9937 rev
Trending
90-day click momentumBaker Ross FE4361 Easel Drawing Paper Rolls - Pack of 1 Roll Drawing Paper Roll for Kids Kids Sketch Pad White Paper for Arts and Crafts
Baker Ross£4.455.0★
White Drawing Paper Roll 43cm x 20m Premium Art Sketching Paper Roll Smooth Painting Paper for Easel Bulletin Board Wall Art Gift Wrapping and Kids Craft Projects
upkpvid£6.585.0★
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
PH PERKHOMY£5.944.7★
Ikea MALA - Drawing paper roll White
IKEA£4.734.7★
White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
U HOMOVING£8.994.3★
What buyers say about paper roll
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Well worth money”
“it did the job”
“Fits easily, perfect size”
“A sturdy quality paper”
“Very thick paper its good quality”
“Easy to use for family tree purposes”
“Good padding or wrapping paper”
“Bought for grandchildren who love drawing and painting”
“My kids loved using this to print their own wrapping paper with poster paints”
What buyers complain about
“Not very thick”
“The quality of these rolls are so bad”
“Not as advertised”
“Too small”
“Cannot use”
“not that sturdy”
“its got no recyclable core of 4 pieces inside that start falling out once you are over half way through”
“therefore the paper was ruined throughout the whole roll”
“Rubbish”
“Need a lot for a tiny spill”
Top return reasons
Common questions
- Is paper roll profitable to sell on Amazon United Kingdom?
- The niche generates £155K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the paper roll niche?
- 16 brands and 59 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in paper roll?
- Top complaints mined from reviews: Thickness, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for paper roll peak?
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the paper roll niche?
- Listings span £4.45–£13.23; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 2,333 reviews — the moat a new listing must climb.