Paper Roll
FailPrices span $4.45–$13.23, mostly outside the sweet spot, so Paper Roll is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £155K/yr175K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 64%top-5 click share · 16 brands · 59 sellers
Flapen Score
Paper Roll against its category
The dotted line is the Home & Garden average. Past it, Paper Roll is stronger. Inside it, weaker.
Market
The Paper Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paper Roll 175K times last year and spent an estimated £155K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £155Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- paper roll44K searches a year
02 · Price
A sale here is worth £7.38.
Listings sell for £7.38 on average, from £4.45 to £13.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.38 that is £7K to £9K a year per listing.
- Average price
- £7.38under the $15 to $100 sweet spot
- Price range
- £4.45–£13.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #51 within Art & Craft Supplies. It carries 2,333 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 2.3%
- Average rank
- #51in Art & Craft Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,333per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Paper Roll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hawksbill Paper Roll for Kids Easel Large Papers 38cm X 20m White Paper Rolls for Poster Making & Creative Projects
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago

Little Brian Paint Sticks Paper Roll 15 Metres x 30 Centimetres Travel Artist Papers As Much As You Need Ready to Use
- Price
- £4.68
- Rating
- 4.5/5
- Reviews
- 456
- Age
- 7y ago

Drawing Paper Roll White Arts Paper Roll 44cm x 15m Recycled Wrapping Paper Easel Paper Painting Sketching Paper for Toddlers Children Kids Students (44cm x 15m)
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 4y ago

White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

LOLYSIC 2 Rolls Drawing Paper Rolls 44cm x 25m White Paper Rolls for Painting Sketching Paper Art Easel Paper Roll of Paper 70gsm
- Price
- £13.23
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 3y ago
Trending
estimated 90-day click momentum
Baker Ross FE4361 Easel Drawing Paper Rolls - Pack of 1 Roll Drawing Paper Roll for Kids Kids Sketch Pad White Paper for Arts and Crafts
- Price
- £4.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

White Drawing Paper Roll 43cm x 20m Premium Art Sketching Paper Roll Smooth Painting Paper for Easel Bulletin Board Wall Art Gift Wrapping and Kids Craft Projects
- Price
- £6.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago

Ikea MALA - Drawing paper roll White
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 2,693
- Age
- 14y ago

White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Baker Ross FE4361 Easel Drawing Paper Rolls - Pack of 1 Roll Drawing Paper Roll for Kids Kids Sketch Pad White Paper for Arts and Crafts
- Price
- £4.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

White Drawing Paper Roll 43cm x 20m Premium Art Sketching Paper Roll Smooth Painting Paper for Easel Bulletin Board Wall Art Gift Wrapping and Kids Craft Projects
- Price
- £6.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 1y ago

Bargain Factory 12 x Premium Quality 2-Ply White Centrefeed Paper Hand Towel Rolls Pack of 12 Tissue Rolls
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 1y ago

White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
59
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
28%
- Hawksbill29%
- LANYOTA13%
- Little Brian11%
- U HOMOVING7%
- LOLYSIC7%
- TAOBWN6%
Demand
Paper Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Paper Roll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper roll44K/yr
- roll of paper22K/yr
- paper roll for kids19K/yr
- roll of paper for kids12K/yr
- drawing paper roll10K/yr
- white paper roll11K/yr
- rolls of paper7K/yr
- large paper7K/yr
- paper roll for kids easel7K/yr
- paper rolls6K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Roll
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Roll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









