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Paper Roll

Fail

Prices span $4.45–$13.23, mostly outside the sweet spot, so Paper Roll is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£155K/yr175K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
64%top-5 click share · 16 brands · 59 sellers

Flapen Score

Paper Roll against its category

The dotted line is the Home & Garden average. Past it, Paper Roll is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Roll 175K times last year and spent an estimated £155K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
12.0%
Market size, estimated
£155Ka year
Peak month
November2.0× the quietest month
Top search term
paper roll44K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £4.45 to £13.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.38 that is £7K to £9K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£4.45–£13.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #51 within Art & Craft Supplies. It carries 2,333 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
2.3%
Average rank
#51in Art & Craft Supplies
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,333per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Paper Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

59

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

28%

  • Hawksbill29%
  • LANYOTA13%
  • Little Brian11%
  • U HOMOVING7%
  • LOLYSIC7%
  • TAOBWN6%

Demand

Paper Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Paper Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper roll44K/yr
  • roll of paper22K/yr
  • paper roll for kids19K/yr
  • roll of paper for kids12K/yr
  • drawing paper roll10K/yr
  • white paper roll11K/yr
  • rolls of paper7K/yr
  • large paper7K/yr
  • paper roll for kids easel7K/yr
  • paper rolls6K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.13

Not very thick

This is thin and rips

Not as thick as I thought it would be

Quality-Overall22%+1.24

The quality of these rolls are so bad

Cheap and nasty

Bad quality

Advertised Vs Actual Product8%−0.01

Not as advertised

not as described

Size-Overall8%+0.41

Too small

It's a bit on the small side

Ease Of Use7%−0.02

Cannot use

Very flimsey, have to use twice as much to do the job

Love

Quality-Overall30%+1.24

No complaints

Brilliant quality

Great product

Value For Money18%+2.29

Well worth money

Excellent value

Good Value

Advertised Vs Actual Product15%−0.01

it did the job

As described

Exactly as advertised

Size-Overall9%+0.41

Fits easily, perfect size

Fitted on our easel

Fits the easel bought from a high street toy shop

Paper Quality7%−0.01

A sturdy quality paper

Well priced and fairly strong paper

Good thick paper

Return

0.3% Return rate 63% Fixable by listing

Size-Overall50%▃█▇▆▇█

Too small

It's a bit on the small side

Quality-Overall10%█▁▃▁▄▃

The quality of these rolls are so bad

Cheap and nasty

Bad quality

Paper Quality8%█▁▆▁▅▁

therefore the paper was ruined throughout the whole roll

Triplast paper

Thin4%▁▁█▁▁▇
Value For Money4%▁▁▄▁█▁

FAQ

Common Paper Roll questions

Answered from the same tracked data.