Paper Roll
prices mostly outside the sweet spot ($4.45–$13.23) — Paper Roll doesn't clear our bar today.
Flapen Score
Is Paper Roll profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paper Roll is a £155K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Paper Roll: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.6% over the last 90 days and 12.0% of searches end in a purchase.
£155K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Paper Roll products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hawksbill Paper Roll for Kids Easel Large Papers 38cm X 20m White Paper Rolls for Poster Making & Creative Projects
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago
Little Brian Paint Sticks Paper Roll 15 Metres x 30 Centimetres Travel Artist Papers As Much As You Need Ready to Use
- Price
- £4.68
- Rating
- 4.5/5
- Reviews
- 456
- Age
- 7y ago
Drawing Paper Roll White Arts Paper Roll 44cm x 15m Recycled Wrapping Paper Easel Paper Painting Sketching Paper for Toddlers Children Kids Students (44cm x 15m)
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 4y ago
White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
LOLYSIC 2 Rolls Drawing Paper Rolls 44cm x 25m White Paper Rolls for Painting Sketching Paper Art Easel Paper Roll of Paper 70gsm
- Price
- £13.23
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 3y ago
Trending
90-day click momentum
Baker Ross FE4361 Easel Drawing Paper Rolls - Pack of 1 Roll Drawing Paper Roll for Kids Kids Sketch Pad White Paper for Arts and Crafts
- Price
- £4.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
White Drawing Paper Roll 43cm x 20m Premium Art Sketching Paper Roll Smooth Painting Paper for Easel Bulletin Board Wall Art Gift Wrapping and Kids Craft Projects
- Price
- £6.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
Ikea MALA - Drawing paper roll White
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 2,693
- Age
- 14y ago
White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch dateBaker Ross FE4361 Easel Drawing Paper Rolls - Pack of 1 Roll Drawing Paper Roll for Kids Kids Sketch Pad White Paper for Arts and Crafts
- Price
- £4.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
White Drawing Paper Roll 43cm x 20m Premium Art Sketching Paper Roll Smooth Painting Paper for Easel Bulletin Board Wall Art Gift Wrapping and Kids Craft Projects
- Price
- £6.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 1y ago
Bargain Factory 12 x Premium Quality 2-Ply White Centrefeed Paper Hand Towel Rolls Pack of 12 Tissue Rolls
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 1y ago
White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
59
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
28%
- Hawksbill29%
- LANYOTA13%
- Little Brian11%
- U HOMOVING7%
- LOLYSIC7%
- TAOBWN6%
Paper Roll demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 2.0×
Top Paper Roll search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paper roll44K/yr
- roll of paper22K/yr
- paper roll for kids19K/yr
- roll of paper for kids12K/yr
- drawing paper roll10K/yr
- white paper roll11K/yr
- rolls of paper7K/yr
- large paper7K/yr
- paper roll for kids easel7K/yr
- paper rolls6K/yr
What reviews say buyers love and hate about Paper Roll
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“No complaints”
“Well worth money”
“it did the job”
“Fits easily, perfect size”
“A sturdy quality paper”
What buyers complain about
91% of reviews“Not very thick”
“The quality of these rolls are so bad”
“Not as advertised”
“Too small”
“Cannot use”
Paper Roll return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paper Roll questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
