Paper Plates

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+44.3%

Conversion, latest week

9.8%

Market size, estimated

£1.2Ma year

Peak month

July1.7× the quietest month

Top search term

paper plates913K searches a year

Listings sell for £6.70 on average, from £1.86 to £14.88. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £6.70 that is £54K to £67K a year per listing.

Average price

£6.70under the $15 to $100 sweet spot

Price range

£1.86–£14.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

£54K–£67K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #13 within Disposable Tableware. It carries 1,050 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

3.0%

Average rank

#13in Disposable Tableware

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,050per listing

Listings tracked

23

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months