How competitive is the Paper Plates niche on Amazon United Kingdom?

16 brands and 21 sellers compete in Paper Plates on Amazon United Kingdom. The top 5 Paper Plates products take 60% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Paper Plates?

Paper Plates buyers on Amazon United Kingdom complain most about Quality-Overall, Strength, Thickness, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Paper Plates niche?

Paper Plates sells for £6.70 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.86–£14.88. The average incumbent carries 1,050 reviews — the moat a new listing must climb.

Paper Plates

Paper Plates clears our launch bar: a $1.2M/yr market growing +44.3% this quarter with returns at 0.4%.

Flapen Score

Launch it

This niche Category average

Is Paper Plates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paper Plates is a £1.2M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Launch it — 58/100.

Paper Plates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +44.3% over the last 90 days and 9.8% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr200K

Search volume / yr+44.3%1.8M

Conversion rate9.8%

Avg price£6.70

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers16 · 21

Top-5 product click share60%

Open market20%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

18%

G4GADGET34%
1ABOVE23%
Vivo Technologies12%
Talking Tables6%
Ask Packaging4%
CATERPACK BY ROBINSON YOUNG3%
Open — no brand owns it (10 brands, 18%)

Paper Plates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR9.8%Products23Brands16Top 5 Brands80%OOS Rate3.0%Rating4.5★Reviews1,050Avg BSR#13

Peak months: Jul · busiest ÷ quietest = 1.7×

What reviews say buyers love and hate about Paper Plates

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money26%

“Good For Price”

Quality-Overall21%

“Quality plates”

Advertised Vs Actual Product14%

“As described”

Strength14%

“Very sturdy”

Size-Overall10%

“Good size”

What buyers complain about

88% of reviews

Quality-Overall17%

“Poor quality”

Strength16%

“a bit flimsy”

Thickness16%

“could be a bit thicker”

Smell11%

“Horrible smell”

Value For Money9%

“Expensive”

Paper Plates return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

59%

2Quality-Overall

11%

3Strength

10%

4Thin

5Value For Money

Common Paper Plates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paper Plates 58/100 on Amazon United Kingdom — Launch it. The niche generates £1.2M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +44.3% over the last 90 days.

Search demand for Paper Plates on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.7× the quietest.

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All tracked niches

Categories

Paper Plates

Flapen Score

Is Paper Plates profitable on Amazon?

Paper Plates: the Amazon niche in one read

Top Paper Plates products & what they sell for

Top sellers

G4GADGET 100 Paper Plates 23cm - 9inch Paper Disposable Party

Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events

100 Pack of 9-inch Disposable Paper Plates 18cm White Paper Plates Perfect for Everyday use Ideal for BBQs Parties and Events.

100 Pack of 7-inch Disposable Paper Plates 18cm White Paper Plates Perfect for Everyday use Ideal for BBQs Parties and Events.

G4GADGET 30 Paper Plates - 9inch Disposable Party Plates

Newest

Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events

50 Pack 7 Inch Extra Strong Bagasse Plates Made From 100% Natural Sugarcane Fibre Compostable And Biodegradable Eco Friendly Plates Oil And Cut Resistant Perfect For Parties And Picnics

Strong Paper Plates (9inch - 50 Pack) 100% Compostable Disposable Plates Heavy Duty Natural Sugarcane Eco-Friendly Biodegradable Plastic Free Bagasse Party Plate Microwave & Freezer Safe

Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events

125 Pcs Sage Green Paper Plates and Napkins Sage Green Party Supplies Include Scalloped Plate Paper Napkin Cup Straws for Baby Shower Wedding Birthday

Competition: brands, sellers & click share

Paper Plates demand & seasonality

Top Paper Plates search terms shoppers use