paper plates
Launch itA $1.2M/yr market growing +44.3% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.8M searches
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Review moat
Good1,049.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Price range
Bad£1.86–£14.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paper plates is a £1.2M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Launch it — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
paper plates market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 91%
- Out of stock
- 3.0%
- Avg brand age
- 34 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
18%
- G4GADGET34%
- 1ABOVE23%
- Vivo Technologies12%
- Talking Tables6%
- Ask Packaging4%
- CATERPACK BY ROBINSON YOUNG3%
- Open — no brand owns it (10 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top paper plates search terms
- paper plates913K/yr
- disposable plates332K/yr
- party plates185K/yr
- paper plates and napkins113K/yr
- paper plates and cups42K/yr
- disposable plates for parties39K/yr
- paper plates 10031K/yr
- white paper plates24K/yr
- strong paper plates18K/yr
- paper plates and bowls17K/yr
Top paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G4GADGET 100 Paper Plates 23cm - 9inch Paper Disposable Party
G4GADGET£5.864.6★2,551 rev
Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events
Vivo Technologies£3.574.5★294 rev
100 Pack of 9-inch Disposable Paper Plates 18cm White Paper Plates Perfect for Everyday use Ideal for BBQs Parties and Events.
1ABOVE£4.924.6★999 rev
100 Pack of 7-inch Disposable Paper Plates 18cm White Paper Plates Perfect for Everyday use Ideal for BBQs Parties and Events.
1ABOVE£3.924.6★999 rev
G4GADGET 30 Paper Plates - 9inch Disposable Party Plates
G4GADGET£3.284.6★2,551 rev
Newest
by launch date
Disposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events
1ABOVE£7.4313 rev
50 Pack 7 Inch Extra Strong Bagasse Plates Made From 100% Natural Sugarcane Fibre Compostable And Biodegradable Eco Friendly Plates Oil And Cut Resistant Perfect For Parties And Picnics
Vivo Technologies£3.19105 rev
Strong Paper Plates (9inch - 50 Pack) 100% Compostable Disposable Plates Heavy Duty Natural Sugarcane Eco-Friendly Biodegradable Plastic Free Bagasse Party Plate Microwave & Freezer Safe
Ask Packaging£7.0674 rev
Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events
Vivo Technologies£3.57294 rev
125 Pcs Sage Green Paper Plates and Napkins Sage Green Party Supplies Include Scalloped Plate Paper Napkin Cup Straws for Baby Shower Wedding Birthday
NatNarr£10.13160 rev
Trending
90-day click momentumDisposable Partyware Set 265 Pieces 7 Inch Paper Plates (35 Pack) 9 Inch Paper Plates (30 Pack) 100 Napkins 100 Wooden Cutlery (40 Forks 40 Spoons 20 Knives) for Parties Picnics & Events
1ABOVE£7.434.6★
ECO SOUL Paper Plates (23Cm) 9 Disposable Plates - Natural (50-Pack)
ECO SOUL£8.484.4★
Strong Paper Plates (9inch - 50 Pack) 100% Compostable Disposable Plates Heavy Duty Natural Sugarcane Eco-Friendly Biodegradable Plastic Free Bagasse Party Plate Microwave & Freezer Safe
Ask Packaging£7.064.7★
1ABOVE 50 Pack Extra Strong White Disposable Bagasse Plates 100% Compostable and Biodegradable Made from Sugarcane Fibre Perfect for BBQ Wedding Office Picnics and Parties (10 INCH)
1ABOVE£6.094.5★
125 Pcs Sage Green Paper Plates and Napkins Sage Green Party Supplies Include Scalloped Plate Paper Napkin Cup Straws for Baby Shower Wedding Birthday
NatNarr£10.134.5★
What buyers say about paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good For Price”
“Quality plates”
“As described”
“Very sturdy”
“Good size”
“Very colourful”
“Handy”
“Nice thick large plates”
“Not flimsy and food does not leak through”
“And they're clean enough after to recycle, win win”
What buyers complain about
“Poor quality”
“a bit flimsy”
“could be a bit thicker”
“Horrible smell”
“Expensive”
“Wrong size”
“leaked through to the table despite being sturdy plates”
“Flimsy, not reusable”
“I cannot use my dishwasher”
“Be aware that the material is very clingy”
Top return reasons
Common questions
- Is paper plates profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the paper plates niche?
- 16 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in paper plates?
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 0.4%.
- When does demand for paper plates peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the paper plates niche?
- Listings span £1.86–£14.88; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.