paper lanterns
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Growth
Great+68.9%90-day search growth — must beat 0% to launch
Review moat
Great468.15avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.73avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 120K searches
Price range
Bad£4.13–£14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paper lanterns is a £55K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jul. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
paper lanterns market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 11.3%
- Avg brand age
- 35 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
37
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
41%
Top 20: 77%
Open market
40%
- AOOSA13%
- Talking Tables12%
- Newthinking10%
- Qlisytpps10%
- YancLife8%
- CC wonderland zone7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top paper lanterns search terms
- paper lanterns72K/yr
- paper lanterns decorations18K/yr
- paper lanterns for outside8K/yr
- paper lantern16K/yr
- white paper lanterns5K/yr
Top paper lanterns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AOOSA Paper Lanterns 12Pcs Hanging Round Paper Lamps Sized 4 6 8 10
AOOSA£7.924.5★38 rev
Talking Tables 18 x Hanging Tea Decorations Truly Scrumptious Floral Paper Lanterns for Birthday Party Baby Shower Wedding or Anniversary 3 Sizes Bulk Pack Eco Packaging
Talking Tables£12.354.1★20 rev
Qlisytpps Paper Lanterns with LED Lights 10 Colours Chinese Japanese Lantern Oriental Style Traditional Asian Bedroom Paper Lamp for Home Wedding Party Decoration 8 Inch (5pcs) Free 2 Spare Lights
Qlisytpps£7.574.1★444 rev
20 pcs Paper Lanterns Colorful Chinese Round Lantern Hanging Decorations Sizes 4 6 8 10 Hanging Decorative Lamp Shades for Party Garden Celebrations Weddings (Assortment of Colours and Sizes)
YancLife£12.664.5★133 rev
ZYOOO 10pcs Paper Lanterns 10/15/20/25cm Round Hanging Paper Lanterns Decoration for Boho Birthday Party Wedding Graduations Summer Garden Decoration(Sage Green Pink)
ZYOOO lift£12.164.2★65 rev
Newest
by launch date
Green White Gold Paper Lanterns 12Pcs Lanterns for Birthday Baby Shower Gender Reveal Wedding Party Decoration
KUNYYI£11.611 rev
ZYOOO 10pcs Paper Lanterns 10/15/20/25cm Round Hanging Paper Lanterns Decoration for Boho Birthday Party Wedding Graduations Summer Garden Decoration(Sage Green Pink)
ZYOOO lift£12.1665 rev
AOOSA Paper Lanterns 12Pcs Hanging Round Paper Lamps Sized 4 6 8 10
AOOSA£7.9238 rev
GAKA FAVOR 12Pcs Sage Green and Gold Paper Lanterns Set Hanging Paper Lanterns Decoration Paper Decoration for Wedding Christening Communion Birthday Party
GAKA FAVOR£11.5737 rev
12pcs Hot Pink and Orange Paper Lanterns - Round Ceiling Hanging Paper Lampshades for Birthday Baby Shower Wedding Party Decorations (4 6 8 10)
CC wonderland zone£12.3537 rev
Trending
90-day click momentumGreen White Gold Paper Lanterns 12Pcs Lanterns for Birthday Baby Shower Gender Reveal Wedding Party Decoration
KUNYYI£11.615.0★
Sage Green and Dusty Rose Party Decorations Paper Lanterns Sage Green and Dusty Pink Party Decorations Beige Olive Pom Poms Cream Kit for Baby Shower Birthday Wedding Engagement Hen Party
FETETIJD£12.534.5★
ZYOOO 10pcs Paper Lanterns 10/15/20/25cm Round Hanging Paper Lanterns Decoration for Boho Birthday Party Wedding Graduations Summer Garden Decoration(Sage Green Pink)
ZYOOO lift£12.164.2★
12pcs Hot Pink and Orange Paper Lanterns - Round Ceiling Hanging Paper Lampshades for Birthday Baby Shower Wedding Party Decorations (4 6 8 10)
CC wonderland zone£12.354.7★
AOOSA Paper Lanterns 12Pcs Hanging Round Paper Lamps Sized 4 6 8 10
AOOSA£7.924.5★
What buyers say about paper lanterns
What buyers praise and complain about, mined from review topics.What buyers love
“Great lanterns”
“Good for price”
“Great selection, easy to put up and lasted while”
“nice colours”
“Easy assembly”
“Lovely decorations”
“Does the Job”
“Lovely decorations”
“works well”
“The effect is soft”
What buyers complain about
“Rubbish”
“very expensive for what it is”
“the size is bigger than expected”
“All caught fire”
“Although Id say that the green is not sage green more like mint green”
“No instructions to put together”
“They broke as soon as I put them up”
“Does have connection issues”
“fragile”
Top return reasons
Common questions
- Is paper lanterns profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 46 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +68.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the paper lanterns niche?
- 31 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in paper lanterns?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.4%.
- When does demand for paper lanterns peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the paper lanterns niche?
- Listings span £4.13–£14.73; the average listing price is £10.73 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.