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Paper Lanterns

Maybe

Returns run at only 1.4% of orders. But prices span $4.13–$14.73, mostly outside the sweet spot, so Paper Lanterns is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£55K/yr120K searches / yr
90-day growth
+68.9%search demand this quarter
Competition
41%top-5 click share · 31 brands · 37 sellers

Flapen Score

Paper Lanterns against its category

The dotted line is the Home & Garden average. Past it, Paper Lanterns is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Lanterns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Lanterns 120K times last year and spent an estimated £55K. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+68.9%
Conversion, latest week
4.2%
Market size, estimated
£55Ka year
Peak month
July1.8× the quietest month
Top search term
paper lanterns72K searches a year

02 · Price

A sale here is worth £10.73.

Listings sell for £10.73 on average, from £4.13 to £14.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.73 that is £0 to £1K a year per listing.

Average price
£10.73under the $15 to $100 sweet spot
Price range
£4.13–£14.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #224 within Party Supplies. It carries 468 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#224in Party Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Paper Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

37

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

41%

Top 20: 77%

Open market

40%

  • AOOSA13%
  • Talking Tables12%
  • Newthinking10%
  • Qlisytpps10%
  • YancLife8%
  • CC wonderland zone7%

Demand

Paper Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Paper Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper lanterns72K/yr
  • paper lanterns decorations18K/yr
  • paper lanterns for outside8K/yr
  • paper lantern16K/yr
  • white paper lanterns5K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Lanterns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.83

Rubbish

Quality: more delicate than I was expecting

Poor quality

Value For Money13%+0.29

very expensive for what it is

Expensive

though pricey

Size-Overall12%−0.08

the size is bigger than expected

Tiny

They also are a little smaller than I expected

Flammable7%−0.09

All caught fire

Color7%+1.14

Although Id say that the green is not sage green more like mint green

Not sage green

Love

Brightness/Shine/Glow20%−0.13

Great lanterns

The lights are bright enough to be noticeable

These lights are lovely

Value For Money16%+0.29

Good for price

so good value for money decent sized

Good value for money

Quality-Overall15%+0.83

Great selection, easy to put up and lasted while

its a good variety

Good quality

Color15%+1.14

nice colours

Lovely bright colours

Really beautiful colours

Assembly/Installation9%+1.20

Easy assembly

Easy to assemble

Easy to install

Return

1.4% Return rate 62% Fixable by listing

Size-Overall45%▆▆█▅▄▅

the size is bigger than expected

Tiny

They also are a little smaller than I expected

Quality-Overall10%▁▆▆▅█▁

Rubbish

Quality: more delicate than I was expecting

Poor quality

Color9%▁▅▁██▆

Although Id say that the green is not sage green more like mint green

Not sage green

Strength6%▁▁▁▆█▃

fragile

Functionality-Overall6%▁█▁▃▁▄

FAQ

Common Paper Lanterns questions

Answered from the same tracked data.