Paper Lanterns
Paper Lanterns shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Paper Lanterns profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paper Lanterns is a £55K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jul. Verdict: Worth a look — 59/100.
Paper Lanterns: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +68.9% over the last 90 days and 4.2% of searches end in a purchase.
£55K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 46 products
Top Paper Lanterns products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AOOSA Paper Lanterns 12Pcs Hanging Round Paper Lamps Sized 4 6 8 10
- Price
- £7.92
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 11mo ago
Talking Tables 18 x Hanging Tea Decorations Truly Scrumptious Floral Paper Lanterns for Birthday Party Baby Shower Wedding or Anniversary 3 Sizes Bulk Pack Eco Packaging
- Price
- £12.35
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago
Qlisytpps Paper Lanterns with LED Lights 10 Colours Chinese Japanese Lantern Oriental Style Traditional Asian Bedroom Paper Lamp for Home Wedding Party Decoration 8 Inch (5pcs) Free 2 Spare Lights
- Price
- £7.57
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 4y ago
20 pcs Paper Lanterns Colorful Chinese Round Lantern Hanging Decorations Sizes 4 6 8 10 Hanging Decorative Lamp Shades for Party Garden Celebrations Weddings (Assortment of Colours and Sizes)
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 5y ago
ZYOOO 10pcs Paper Lanterns 10/15/20/25cm Round Hanging Paper Lanterns Decoration for Boho Birthday Party Wedding Graduations Summer Garden Decoration(Sage Green Pink)
- Price
- £12.16
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 7mo ago
Trending
90-day click momentum
Green White Gold Paper Lanterns 12Pcs Lanterns for Birthday Baby Shower Gender Reveal Wedding Party Decoration
- Price
- £11.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Sage Green and Dusty Rose Party Decorations Paper Lanterns Sage Green and Dusty Pink Party Decorations Beige Olive Pom Poms Cream Kit for Baby Shower Birthday Wedding Engagement Hen Party
- Price
- £12.53
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 2y ago
ZYOOO 10pcs Paper Lanterns 10/15/20/25cm Round Hanging Paper Lanterns Decoration for Boho Birthday Party Wedding Graduations Summer Garden Decoration(Sage Green Pink)
- Price
- £12.16
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 7mo ago
12pcs Hot Pink and Orange Paper Lanterns - Round Ceiling Hanging Paper Lampshades for Birthday Baby Shower Wedding Party Decorations (4 6 8 10)
- Price
- £12.35
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
AOOSA Paper Lanterns 12Pcs Hanging Round Paper Lamps Sized 4 6 8 10
- Price
- £7.92
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 11mo ago
Newest
by launch dateGreen White Gold Paper Lanterns 12Pcs Lanterns for Birthday Baby Shower Gender Reveal Wedding Party Decoration
- Price
- £11.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
ZYOOO 10pcs Paper Lanterns 10/15/20/25cm Round Hanging Paper Lanterns Decoration for Boho Birthday Party Wedding Graduations Summer Garden Decoration(Sage Green Pink)
- Price
- £12.16
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 7mo ago
AOOSA Paper Lanterns 12Pcs Hanging Round Paper Lamps Sized 4 6 8 10
- Price
- £7.92
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 11mo ago
GAKA FAVOR 12Pcs Sage Green and Gold Paper Lanterns Set Hanging Paper Lanterns Decoration Paper Decoration for Wedding Christening Communion Birthday Party
- Price
- £11.57
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
12pcs Hot Pink and Orange Paper Lanterns - Round Ceiling Hanging Paper Lampshades for Birthday Baby Shower Wedding Party Decorations (4 6 8 10)
- Price
- £12.35
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
31 falling
Sellers
37
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
41%
Top 20: 77%
Open market
40%
- AOOSA13%
- Talking Tables12%
- Newthinking10%
- Qlisytpps10%
- YancLife8%
- CC wonderland zone7%
Paper Lanterns demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.8×
Top Paper Lanterns search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paper lanterns72K/yr
- paper lanterns decorations18K/yr
- paper lanterns for outside8K/yr
- paper lantern16K/yr
- white paper lanterns5K/yr
What reviews say buyers love and hate about Paper Lanterns
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Great lanterns”
“Good for price”
“Great selection, easy to put up and lasted while”
“nice colours”
“Easy assembly”
What buyers complain about
76% of reviews“Rubbish”
“very expensive for what it is”
“the size is bigger than expected”
“All caught fire”
“Although Id say that the green is not sage green more like mint green”
Paper Lanterns return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paper Lanterns questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
