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Paper Lanterns

Maybe

An estimated 1.4% of orders come back. But prices span $4.13–$14.73, mostly outside the sweet spot, so Paper Lanterns is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£55K/yr120K searches / yr
90-day growth
+68.9%search demand this quarter
Competition
41%top-5 click share · 31 brands · 37 sellers

Flapen Score

Paper Lanterns against its category

The dotted line is the Home & Garden average. Past it, Paper Lanterns is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Lanterns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Lanterns 120K times last year and spent an estimated £55K. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+68.9%
Conversion, latest week
4.2%
Market size, estimated
£55Ka year
Peak month
July1.8× the quietest month
Top search term
paper lanterns72K searches a year

02 · Price

A sale here is worth £10.73.

Listings sell for £10.73 on average, from £4.13 to £14.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.73 that is £0 to £1K a year per listing.

Average price
£10.73under the $15 to $100 sweet spot
Price range
£4.13–£14.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #224 within Party Supplies. It carries 468 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#224in Party Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
46

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Paper Lanterns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

37

Est. top-5 brand share

53%

Top 20: 91%

Est. top-5 click share

41%

Top 20: 77%

Open market

40%

  • AOOSA13%
  • Talking Tables12%
  • Newthinking10%
  • Qlisytpps10%
  • YancLife8%
  • CC wonderland zone7%

Demand

Paper Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Paper Lanterns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paper lanterns72K/yr
  • paper lanterns decorations18K/yr
  • paper lanterns for outside8K/yr
  • paper lantern16K/yr
  • white paper lanterns5K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Lanterns

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Rubbish”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paper Lanterns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data