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Paper Christmas Decorations

Fail

The top 5 products take 100% of clicks, so Paper Christmas Decorations is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£66K/yr189K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Paper Christmas Decorations against its category

The dotted line is the Home & Garden average. Past it, Paper Christmas Decorations is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Christmas Decorations 189K times last year and spent an estimated £66K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
4.7%
Market size, estimated
£66Ka year
Peak month
December422.1× the quietest month
Top search term
paper christmas decorations102K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £4.47 to £9.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.47 that is £0 to £747 a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£4.47–£9.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£747
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #1,483 within Seasonal Décor. It carries 54 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
33.2%
Average rank
#1,483in Seasonal Décor
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
54per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Paper Christmas Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • PaulStore38%
  • Aobkiat32%
  • EDLMKM30%

Demand

Paper Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepOctNovDecJanFebMarAugSepOctNovDecJanFebMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 422.1×

Search terms

Top Paper Christmas Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paper christmas decorations102K/yr
  • honeycomb christmas decorations12K/yr
  • christmas paper decorations21K/yr
  • paper baubles14K/yr
  • paper tree decorations9K/yr
  • paper christmas tree decorations12K/yr
  • christmas paper lanterns4K/yr
  • christmas decorations paper5K/yr
  • paper xmas decorations10K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Christmas Decorations

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
1.5%of orders come back
“Beautifully made”
A buyer, on “Quality-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Paper Christmas Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data