Paper Chains

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

5.0%

Market size, estimated

£125Ka year

Peak month

December44.5× the quietest month

Top search term

paper chains139K searches a year

Listings sell for £7.14 on average, from £3.31 to £9.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.14 that is £2K to £4K a year per listing.

Average price

£7.14under the $15 to $100 sweet spot

Price range

£3.31–£9.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #91 within Paper & Paper Crafts. It carries 182 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

20.0%

Average rank

#91in Paper & Paper Crafts

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

182per listing

Listings tracked

18

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months