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Paper Cats

Maybe

The average product has only 23 reviews. But demand is soft, at -52.3% this quarter, so Paper Cats is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£58K/yr95K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
49%top-5 click share · 21 brands · 26 sellers

Flapen Score

Paper Cats against its category

The dotted line is the Home & Garden average. Past it, Paper Cats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Cats 95K times last year and spent an estimated £58K. The top 5 brands take 54% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
13.3%
Market size, estimated
£58Ka year
Top search term
paper cats33K searches a year

02 · Price

A sale here is worth £4.58.

Listings sell for £4.58 on average, from £2.80 to £7.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.58 that is £2K to £3K a year per listing.

Average price
£4.58under the $15 to $100 sweet spot
Price range
£2.80–£7.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 44.5% of listings are out of stock. The average listing ranks #318 within Paper & Paper Crafts. It carries 23 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
44.5%
Average rank
#318in Paper & Paper Crafts
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
23per listing
Listings tracked
23

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
11 months

Products

Top Paper Cats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

21 rising

Sellers

26

Est. top-5 brand share

54%

Top 20: 99%

Est. top-5 click share

49%

Top 20: 96%

Open market

41%

  • Dreaku27%
  • Pengshow10%
  • fKiZanthene6%
  • Nocecfi6%
  • KhgFov5%
  • SiumPklay5%

Demand

Paper Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 34.5× · 10 of 12 months tracked

Search terms

Top Paper Cats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paper cats33K/yr
  • origami cats21K/yr
  • cat origami8K/yr
  • paper cats origami15K/yr
  • cat origami kit3K/yr
  • origami cats kit5K/yr
  • paper cats origami kit4K/yr
  • diy paper cats5K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Cats

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.4%of orders come back
“No good, no instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paper Cats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data