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Paper Cats

Maybe

The average product has only 23 reviews. But demand is soft, at -52.3% this quarter, so Paper Cats is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£58K/yr95K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
49%top-5 click share · 21 brands · 26 sellers

Flapen Score

Paper Cats against its category

The dotted line is the Home & Garden average. Past it, Paper Cats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Cats 95K times last year and spent an estimated £58K. The top 5 brands take 54% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
13.3%
Market size, estimated
£58Ka year
Top search term
paper cats33K searches a year

02 · Price

A sale here is worth £4.58.

Listings sell for £4.58 on average, from £2.80 to £7.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.58 that is £2K to £3K a year per listing.

Average price
£4.58under the $15 to $100 sweet spot
Price range
£2.80–£7.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 44.5% of listings are out of stock. The average listing ranks #318 within Paper & Paper Crafts. It carries 23 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
44.5%
Average rank
#318in Paper & Paper Crafts
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
23per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
11 months

Products

Top Paper Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

21 rising

Sellers

26

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

49%

Top 20: 96%

Open market

41%

  • Dreaku27%
  • Pengshow10%
  • fKiZanthene6%
  • Nocecfi6%
  • KhgFov5%
  • SiumPklay5%

Demand

Paper Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 34.5× · 10 of 12 months tracked

Search terms

Top Paper Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper cats33K/yr
  • origami cats21K/yr
  • cat origami8K/yr
  • paper cats origami15K/yr
  • cat origami kit3K/yr
  • origami cats kit5K/yr
  • paper cats origami kit4K/yr
  • diy paper cats5K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Cats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting22%−0.05

No good, no instructions

Badly printed and confusing instructions - avoid

instructions not very easy

Print Quality13%−0.11

Badly printed and confusing instructions - avoid

These are flimsy bits of paper with practically nothing printed on them

Really bad quality printing on the paper

Advertised Vs Actual Product8%−0.06

Not like advertised

contents not as described - product unuseable

Ease Of Use8%−0.02

looks really complicated to do

Impossible for 10 year old or mother to do

Hard to make

Paper Quality6%+0.30

The paper is think and poor quality, the instructions are terrible and ultimately this all lends to an unenjoyable experience for the user therefore I wouldn't recommend this as a gift

Love

Fun/Entertainment Experience38%+2.94

Lots of fun, clear eye, steady hand, precise folding

As a family that enjoys craft time

Fun

Value For Money13%+1.26

I would say that it is good value

For the price they are good

Good price and work well

Instructions/User Manual/Troubleshooting12%−0.05

comes with clear instructions

As detailed, and good instructions as to how to fold

there are instructions

Paper Quality7%+0.30

You get ALOT of paper cats which was good

Quality-Overall3%−0.04

It feels decent quality

as it seems quite well done

Return

0.4% Return rate 43% Fixable by listing

Size-Overall27%██▁▁▁█
Print Quality17%▁▁▁▁█▆

Badly printed and confusing instructions - avoid

These are flimsy bits of paper with practically nothing printed on them

Really bad quality printing on the paper

Instructions/User Manual/Troubleshooting13%▁█▁▁▁▁

No good, no instructions

Badly printed and confusing instructions - avoid

instructions not very easy

Advertised Vs Actual Product13%▆▁▁█▁▁

Not like advertised

contents not as described - product unuseable

Paper Quality7%▁▁▁█▁▁

The paper is think and poor quality, the instructions are terrible and ultimately this all lends to an unenjoyable experience for the user therefore I wouldn't recommend this as a gift

FAQ

Common Paper Cats questions

Answered from the same tracked data.