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Pancake Pan

Maybe

Prices already span $7.25–$79.90, with room to position. But demand is soft, at -60.7% this quarter, so Pancake Pan is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£342K/yr559K searches / yr
90-day growth
-60.7%search demand this quarter
Competition
48%top-5 click share · 25 brands · 101 sellers

Flapen Score

Pancake Pan against its category

The dotted line is the Home & Garden average. Past it, Pancake Pan is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pancake Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pancake Pan 559K times last year and spent an estimated £342K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Mar. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
-60.7%
Conversion, latest week
3.4%
Market size, estimated
£342Ka year
Peak month
February3.9× the quietest month
Top search term
pancake pan287K searches a year

02 · Price

A sale here is worth £17.91.

Listings sell for £17.91 on average, from £7.25 to £79.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £17.91 that is £9K to £13K a year per listing.

Average price
£17.91inside the $15 to $100 sweet spot
Price range
£7.25–£79.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #378 within Cookware. It carries 708 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
88%
Out of stock, average day
9.4%
Average rank
#378in Cookware
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
708per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pancake Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

101

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

48%

Top 20: 86%

Open market

39%

  • Russell Hobbs21%
  • SENSARTE9%
  • YASHE8%
  • Tower8%
  • Blackmoor8%
  • INTIGNIS7%

Demand

Pancake Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.9×

Search terms

Top Pancake Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pancake pan287K/yr
  • crepe pan84K/yr
  • dosa pan51K/yr
  • flat pan13K/yr
  • pancake pan induction hob19K/yr
  • mini pancake pan12K/yr
  • crepe & pancake pans14K/yr
  • non stick tawa7K/yr
  • pancake pan non stick11K/yr
  • pancake frying pan10K/yr

Reviews and returns

What reviews say buyers love and hate about Pancake Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness29%−0.27

Very poor non stick

Not non stick at all

it starts to stick

Durability15%−0.16

It does not seem durable

bent after a month

Doesnt stay still

Quality-Overall14%+0.36

bad quality of pan

Product is so low quality I purchased because of brand

Bad quality

Value For Money9%+0.19

not too cheap either

not worth for this price

a waste of money

Ease Of Use3%+0.43

Its really tricky to use at first

I can hardly use it

Unable to remove the eggs

Love

Quality-Overall26%+0.36

Amazing quality

The build quality feels excellent

Great product, performs really well

Value For Money12%+0.19

Great value for money

Worth it

Good for the money

Ease Of Cleaning10%+1.05

Also it cleans so easily

Cleans well

really easy to clean

Baking10%+0.98

Great for making pancakes in

Great pan

Fantastic Pancake Maker

Cooking Experience7%+0.36

evenly which is great for cooking

Easy to use pancake maker

Very good pancake pan

Return

2.5% Return rate 42% Fixable by listing

Size-Overall30%▃▆▇█▇▆

Smaller than I thought

It was smaller than I expected from the photos

Functionality-Overall9%▅█▄▆▄▄
Adhesion/Stickiness9%█▅▆▃▄▆

Very poor non stick

Not non stick at all

it starts to stick

Quality-Overall8%█▄▅▅█▄

bad quality of pan

Product is so low quality I purchased because of brand

Bad quality

Heating6%▆███▆▇

FAQ

Common Pancake Pan questions

Answered from the same tracked data.