Is pancake pan profitable to sell on Amazon United Kingdom?

The niche generates £342K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -60.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the pancake pan niche?

25 brands and 101 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in pancake pan?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 2.5%.

When does demand for pancake pan peak?

Demand peaks in Feb–Mar; the busiest month runs 3.9× the quietest.

What does it cost to enter the pancake pan niche?

Listings span £7.25–£79.90; the average listing price is £17.91 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.

pancake pan

Worth a look

Shows sweet-spot pricing room ($7.25–$79.90), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Price range

Great£7.25–£79.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£17.91

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Good707.52

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good£342K

£342K/yr · 559K searches

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-60.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pancake pan is a £342K/yr Amazon United Kingdom market (559K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pancake pan market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £269K–£358K; units × avg price
Conversion rate: 3.4%
Avg BSR: #378
Page quality: 0%
Prime: 88%
Sponsored: 85%
Out of stock: 9.4%
Avg brand age: 46 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

101

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

48%

Top 20: 86%

Open market

39%

Russell Hobbs21%
SENSARTE9%
YASHE8%
Tower8%
Blackmoor8%
INTIGNIS7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -60.7% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 3.9×

Open Trend

Top pancake pan search terms

pancake pan287K/yr -65.8%2.7% conv.
crepe pan84K/yr -56.1%2.8% conv.
dosa pan51K/yr -20.1%1.1% conv.
flat pan13K/yr -27.0%1.3% conv.
pancake pan induction hob19K/yr -74.7%3.7% conv.
mini pancake pan12K/yr -56.6%1.9% conv.
crepe & pancake pans14K/yr -68.4%0.7% conv.
non stick tawa7K/yr -0.5%1.2% conv.
pancake pan non stick11K/yr -73.6%3.6% conv.
pancake frying pan10K/yr -76.2%4.3% conv.

All search terms

Top pancake pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs Metallic Marble Pancake Pan 25 Cm Nonstick

Russell Hobbs£11.704.4★940 rev

SENSARTE Non Stick Crepe Pan Dosa Pan Die-cast Auluminium Pancake Flat Skillet Tawa Griddle 26cm with Stay-Cool Handle Induction Compatible PFOA Free

SENSARTE£21.134.2★9,402 rev

Tower T81287 Cerastone Forged Aluminium Crepe Pan with Ceramic Non-Stick Coating 25cm Graphite

Tower£8.413.8★184 rev

Blackmoor 26cm Pancake Pan/Non-Stick Ceramic-Coated Saucepan PFAS-Free Suitable for All Hob Types/Black Classic Range 67249

Blackmoor£12.254.2★795 rev

YASHE Smiley Face Pancake Pan 26cm 7 Hole Non Stick Mini Pancake Maker Pan Cast Aluminium Crepe & Egg Frying Pan Induction Suitable Kids Breakfast Pan for Brunch & Parties

YASHE£14.864.5★134 rev

Newest

by launch date

Cest Home Non-Stick Mini Pancake Pan - 26cm American Style 4-Hole Pancake Maker Frying Eggs Dosa Crepe Pan - Induction Hob Safe

C'est Home£20.6911 rev

6mo ago

KOKHUB Stainless Steel Pancake Pan 28cm Non Stick Honeycomb Crepe Pan

KOKHUB£29.2354 rev

6mo ago

Nonstick Frying Pan Pancake Crepe Pans Compatible Induction Equipped with Insulated Handle Rock Coating 10Inch

CHUNGG£10.7514 rev

11mo ago

YASHE Smiley Face Pancake Pan 26cm 7 Hole Non Stick Mini Pancake Maker Pan Cast Aluminium Crepe & Egg Frying Pan Induction Suitable Kids Breakfast Pan for Brunch & Parties

YASHE£14.86134 rev

1y ago

YASHE 4 Hole Pancake Pan Non-Stick Fried Egg Pan Durable Aluminum Frying Pan with Heat-Resistant Handle Multi-Function Cookware for Breakfast

YASHE£13.3382 rev

1y ago

What buyers say about pancake pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Amazing quality”

Value For Money12%

“Great value for money”

Ease Of Cleaning10%

“Also it cleans so easily”

Baking10%

“Great for making pancakes in”

Cooking Experience7%

“evenly which is great for cooking”

Ease Of Use5%

“The handle is comfortable to hold”

Advertised Vs Actual Product4%

“As advertised and works well”

Size-Overall4%

“Just the right size”

Heating3%

“The pan heats up quickly”

Weight Light3%

“lightweight”

What buyers complain about

Adhesion/Stickiness29%

“Very poor non stick”

Durability15%

“It does not seem durable”

Quality-Overall14%

“bad quality of pan”

Value For Money9%

“not too cheap either”

Ease Of Use3%

“Its really tricky to use at first”

Cooking Experience2%

“the cooking surface is already damaged despite using it carefully”

Heat Resistance2%

“Since day one this pan has issue whe it heat up on induction stove it bent and get un even and loose its shape”

Size-Overall2%

“Smaller than I thought”

Paint Quality2%

“Rim dented. before non stick coating applied”

Advertised Vs Actual Product2%

“not as described on the advertisement”

Top return reasons

Size-Overall30%

Functionality-Overall9%

Adhesion/Stickiness9%

Quality-Overall8%

Heating6%

Compatibility-Overall5%