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Pancake Maker

soft demand (-45.4% this quarter) — Pancake Maker doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 39Growth 2Conversion 24Competition 42Returns 68Price range 76Avg price 95Brand share 54Review moat 49Quality gap 67
This niche Category average

Is Pancake Maker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pancake Maker is a £201K/yr Amazon United Kingdom market (366K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Pancake Maker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.4% over the last 90 days and 1.9% of searches end in a purchase.

£201K

revenue / yr

Units sold / yr13K
Search volume / yr-45.4%366K
Conversion rate1.9%
Avg price£28.27

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 38
Top-5 product click share60%
Open market27%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)5· 1 succeeded
Avg rating4.3★
Avg reviews1,606

Top Pancake Maker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£40K£60K£80K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

38

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

  • Russell Hobbs26%
  • Quest15%
  • SugarWhisk13%
  • YASHE11%
  • Baker's Friend7%
  • GILES & POSNER7%

Pancake Maker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume366KCVR1.9%Products20Brands15Top 5 Brands73%OOS Rate0.0%Rating4.3★Reviews1,606Avg BSR#41
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Top Pancake Maker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pancake maker184K/yr
  • crepe maker105K/yr
  • pancake machine19K/yr
  • pancake maker electric12K/yr
  • electric pancake maker9K/yr
  • pancake maker machine5K/yr
  • crepe machine6K/yr
  • electric crepe maker5K/yr
  • crepe maker electric8K/yr
  • american pancake maker4K/yr

What reviews say buyers love and hate about Pancake Maker

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall17%

Good quality and easy to clean

Ease Of Use15%

it's very handy

Baking13%

Brilliant pancake pan

Cooking Experience12%

it cooks really quickly

Value For Money7%

Well worth the money

What buyers complain about

76% of reviews
Heating22%

Doesn't heat

Size-Overall16%

Size is a bit bigger than expected

Value For Money9%

Not worth the money

Functionality-Overall8%

just didn't work

Cooking Experience7%

never cook have properly cooked one with this pancake maker

Pancake Maker return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Heating
24%
3Functionality-Overall
16%
4Quality-Overall
5%
5Product Condition
4%

Common Pancake Maker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pancake Maker 45/100 on Amazon United Kingdom — Skip it. The niche generates £201K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -45.4% over the last 90 days.
Search demand for Pancake Maker on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 2.7× the quietest.