Is pancake maker profitable to sell on Amazon United Kingdom?

The niche generates £201K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (45/100).

How competitive is the pancake maker niche?

15 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in pancake maker?

Top complaints mined from reviews: Heating, Size-Overall, Value For Money. The return rate is 2.3%.

When does demand for pancake maker peak?

Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.

What does it cost to enter the pancake maker niche?

Listings span £10.90–£123.17; the average listing price is £28.27 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.

pancake maker

Skip it

Soft demand (-45.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£28.27

avg listing price — sweet spot $15–$100

Price range

Great£10.90–£123.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,605.55

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£201K

£201K/yr · 366K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pancake maker is a £201K/yr Amazon United Kingdom market (366K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pancake maker market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £283K–£353K; units × avg price
Conversion rate: 1.9%
Avg BSR: #41
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

Russell Hobbs26%
Quest15%
SugarWhisk13%
YASHE11%
Baker's Friend7%
GILES & POSNER7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Open Trend

Top pancake maker search terms

pancake maker184K/yr -47.8%1.5% conv.
crepe maker105K/yr -43.5%2.3% conv.
pancake machine19K/yr -5.1%0.9% conv.
pancake maker electric12K/yr -62.6%1.5% conv.
electric pancake maker9K/yr -61.2%1.6% conv.
pancake maker machine5K/yr -16.3%0.6% conv.
crepe machine6K/yr -30.8%3.4% conv.
electric crepe maker5K/yr -27.7%1.5% conv.
crepe maker electric8K/yr -47.8%2.3% conv.
american pancake maker4K/yr -31.8%1.7% conv.

All search terms

Top pancake maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs Electric Crepe & Pancake Maker - Large 30cm (12 inch) easy to clean Non-stick hotplate Crepe making tools inc Adjustable thermostat Power on & temp indicator light 1200W 20920

Russell Hobbs£19.794.5★1,722 rev

YASHE Pancake Maker 8-Inch Non-Stick Electric Crepe Maker Instant Crepe Maker with Cool-Touch Handle Includes Batter Bowl Easy to Clean Auto Temperature Control Portable for Home Kitchen

YASHE£17.153.7★28 rev

Quest Electric Pancake Maker & Crepe Maker | Extra Large Cooking Surface | Non Stick Easy Clean Up | Includes Utensils | Perfect for Pancakes Crepes Omelettes Chapati Roti

Quest£17.934.3★4,204 rev

SugarWhisk 6.5 Inch Flip Pancake Maker Electric Pancake Maker Machine Nonstick Ceramic Crepe Pan for Pancakes Omelette Crepe & Quesadilla Frittata Pan Fluffy Pancake Griddle Graphite

SugarWhisk£23.704.1★98 rev

Quest Mini Pancake Maker and Grill / 6 Non-Stick Moulds/Easy to Use/Ladle & 2 Spatulas Included/Pan for Crepes Burgers Flatbreads Omelettes Dosa Fried Eggs & More / 1000W

Quest£27.424.3★109 rev

Newest

by launch date

Charocean 50 Holes Mini Pancake Maker Electric Mini Dutch Pancake Maker 1700w Pancake Pan 1.77inch Electric Pancake Machine for Commercial or Home Use

Charocean£123.171 rev

4mo ago

Cest Home Non-Stick Mini Pancake Pan - 26cm American Style 7-Hole Pancake Maker Frying Eggs Dosa Crepe Pan - Induction Hob Safe

C'est Home£24.9111 rev

6mo ago

NutriChef Pancake Maker Electric Crepe Machine Non-Stick Reversible 30 cm Hot Plate with Temperature Control & LED Light Cook Crepes Eggs Omelettes | Includes Batter Spreader & Wooden Spatula

NutriChef£31.086,028 rev

8mo ago

Giles & Posner Handheld Pancake Maker 20 cm Aluminium Plate PFAS-Free Non-Stick Coating Ready Indicator Lights Instant Crepe Machine with Handle Batter Bowl Dip & Cook 600W Sorbet Blue

GILES & POSNER£15.9311 rev

10mo ago

SugarWhisk 6.5 Inch Flip Pancake Maker Electric Pancake Maker Machine Nonstick Ceramic Crepe Pan for Pancakes Omelette Crepe & Quesadilla Frittata Pan Fluffy Pancake Griddle Graphite

SugarWhisk£23.7098 rev

11mo ago

What buyers say about pancake maker

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality and easy to clean”

Ease Of Use15%

“it's very handy”

Baking13%

“Brilliant pancake pan”

Cooking Experience12%

“it cooks really quickly”

Value For Money7%

“Well worth the money”

Ease Of Cleaning7%

“Cleaning is quick”

Non-Stick Coating4%

“Good non-stick coating”

Advertised Vs Actual Product4%

“So much better than I expected”

Size-Overall3%

“Good size”

Gifting Purpose2%

“Great gift”

What buyers complain about

Heating22%

“Doesn't heat”

Size-Overall16%

“Size is a bit bigger than expected”

Value For Money9%

“Not worth the money”

Functionality-Overall8%

“just didn't work”

Cooking Experience7%

“never cook have properly cooked one with this pancake maker”

Temperature Control4%

“it has no temperature gage”

Ease Of Use4%

“Its really tricky to use at first”

Adhesion/Stickiness3%

“every attempt resulted in just sticking”

Quality-Overall2%

“Absolute garbage”

Natural Resource Wastage2%

“Waste of time and money”

Top return reasons

Size-Overall26%

Heating24%

Functionality-Overall16%

Quality-Overall5%

Product Condition4%

Advertised Vs Actual Product3%

Smell2%

Temperature Control2%

Compatibility-Overall2%

Adhesion/Stickiness2%

Common questions

Is pancake maker profitable to sell on Amazon United Kingdom?: The niche generates £201K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (45/100).
How competitive is the pancake maker niche?: 15 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in pancake maker?: Top complaints mined from reviews: Heating, Size-Overall, Value For Money. The return rate is 2.3%.
When does demand for pancake maker peak?: Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
What does it cost to enter the pancake maker niche?: Listings span £10.90–£123.17; the average listing price is £28.27 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.