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Pancake Maker

Fail

Demand is soft, at -45.4% this quarter, so Pancake Maker is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£201K/yr366K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
60%top-5 click share · 15 brands · 38 sellers

Flapen Score

Pancake Maker against its category

The dotted line is the Home & Garden average. Past it, Pancake Maker is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pancake Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pancake Maker 366K times last year and spent an estimated £201K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
1.9%
Market size, estimated
£201Ka year
Peak month
February2.7× the quietest month
Top search term
pancake maker184K searches a year

02 · Price

A sale here is worth £28.27.

Listings sell for £28.27 on average, from £10.90 to £123.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £28.27 that is £14K to £21K a year per listing.

Average price
£28.27inside the $15 to $100 sweet spot
Price range
£10.90–£123.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£14K–£21K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Small Kitchen Appliances. It carries 1,606 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#41in Small Kitchen Appliances
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,606per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pancake Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

38

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

  • Russell Hobbs26%
  • Quest15%
  • SugarWhisk13%
  • YASHE11%
  • Baker's Friend7%
  • GILES & POSNER7%

Demand

Pancake Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Pancake Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pancake maker184K/yr
  • crepe maker105K/yr
  • pancake machine19K/yr
  • pancake maker electric12K/yr
  • electric pancake maker9K/yr
  • pancake maker machine5K/yr
  • crepe machine6K/yr
  • electric crepe maker5K/yr
  • crepe maker electric8K/yr
  • american pancake maker4K/yr

Reviews and returns

What reviews say buyers love and hate about Pancake Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating22%−0.17

Doesn't heat

It heats very badly

The surface temperature is uneven across the plate

Size-Overall16%−0.10

Size is a bit bigger than expected

extremely small

too small for my needs

Value For Money9%

Not worth the money

Don't waste your money

Waste of money

Functionality-Overall8%−0.07

just didn't work

Mine doesn't work well at all

nothing seemed to work

Cooking Experience7%−0.02

never cook have properly cooked one with this pancake maker

it wont close properly causing the two plates parts to stay distant therefore the food wont be done evenly on both sides

Don't cook crepes properly

Love

Quality-Overall17%+0.60

Good quality and easy to clean

Excellent build quality

Excellent product

Ease Of Use15%+1.24

it's very handy

Easy to use

So easy to use that my kids can even use this with supervision

Baking13%+1.43

Brilliant pancake pan

Perfect pancakes

Fantastic Pancake Maker

Cooking Experience12%−0.02

it cooks really quickly

can cook easily with multiple purposes

Cooks really evenly and really well

Value For Money7%

Well worth the money

Excellent value for money

Good for the price

Return

2.3% Return rate 33% Fixable by listing

Size-Overall26%▆█▅▄▅▇

Size is a bit bigger than expected

extremely small

too small for my needs

Heating24%▄▅██▅▄

Doesn't heat

It heats very badly

The surface temperature is uneven across the plate

Functionality-Overall16%▂▅▄█▇▅

just didn't work

Mine doesn't work well at all

nothing seemed to work

Quality-Overall5%▁█▆▃▁▅

Absolute garbage

Product Condition4%█▃▄▆▅▅

FAQ

Common Pancake Maker questions

Answered from the same tracked data.