panasonic microwave
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great456.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£444K£444K/yr · 237K searches
Avg price
Good£152.56avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£70.11–£298.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, panasonic microwave is a £444K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
panasonic microwave market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £458K–£610K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 14.1%
- Avg brand age
- 47 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Panasonic98%
- Samsung2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top panasonic microwave search terms
- panasonic microwave139K/yr
- microwave panasonic24K/yr
- panasonic microwave 1000w19K/yr
- panasonic microwave 800w14K/yr
- panasonic microwave oven16K/yr
- panasonic inverter microwave8K/yr
- panasonic microwaves7K/yr
- panasonic flatbed microwave5K/yr
- panasonic microwave combination 4 in 13K/yr
- panasonic microwave solo inverter1K/yr
Top panasonic microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Panasonic NN-ST22QBBPQ 20L Solo Microwave Oven with Glass Tray 800W Auto Defrost 8 Auto Programmes LED Display 5 Power Settings Digital Timer Black
Panasonic£71.564.3★358 rev
Panasonic NN-ST23QMBPQ 20L Solo Microwave Oven with Glass Tray 800W Auto Defrost 8 Auto Programmes LED Display 5 Power Settings Digital Timer Silver
Panasonic£70.114.3★358 rev
Panasonic NN-ST64QWBPQ 32L Inverter Solo Microwave 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Touch Control Even Cooking and Defrosting White
Panasonic£152.674.8★58 rev
Panasonic NN-ST68QSBPQ 32L Inverter Solo Microwave Oven 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Even Cooking and Defrosting Stainless Steel Front
Panasonic£164.234.6★49 rev
Panasonic NN-SD35QBBPQ 29L Solo Microwave Oven 1000W Auto Defrost 11 Auto Programmes Timer Black & Stainless Steel
Panasonic£123.234.4★100 rev
Newest
by launch date
Panasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
Panasonic£199.6911 rev
Panasonic NN-CT56RBBPQ 27L Inverter Combi Microwave with Grill Oven and Air Fry Black 1000W
Panasonic£202.505 rev
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
Panasonic£202.7670 rev
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
Panasonic£215.7370 rev
Panasonic NN-ST64QWBPQ 32L Inverter Solo Microwave 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Touch Control Even Cooking and Defrosting White
Panasonic£152.6758 rev
Trending
90-day click momentumPanasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
Panasonic£202.764.3★
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
Panasonic£215.734.3★
Panasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
Panasonic£199.693.8★
Panasonic NN-CT56RBBPQ 27L Inverter Combi Microwave with Grill Oven and Air Fry Black 1000W
Panasonic£202.504.0★
Panasonic NN-ST68QSBPQ 32L Inverter Solo Microwave Oven 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Even Cooking and Defrosting Stainless Steel Front
Panasonic£164.234.6★
What buyers say about panasonic microwave
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality feels solid”
“Ease of use”
“It heats fast”
“looks great at a good price”
“The design and quality of construction are excellent”
“This microwave is a practical size”
“The touch controls are responsive”
“wipes down easily”
“The instructions are clear”
“theres always enough room”
What buyers complain about
“Small size”
“There is no manual”
“Fairly expensive”
“after a while the buttons dont work”
“Failed after a few months”
“Very low quality product”
“The problem is that it tends to brown or burn the food at relatively low temperatures”
“Bought this microwave to replace an 800 watts Sharp which had started to rust inside”
“Advertised dimensions incorrect”
“buttons and display brightness a problem”
Top return reasons
Common questions
- Is panasonic microwave profitable to sell on Amazon United Kingdom?
- The niche generates £444K/yr across 19 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the panasonic microwave niche?
- 2 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in panasonic microwave?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 3.5%.
- When does demand for panasonic microwave peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the panasonic microwave niche?
- Listings span £70.11–£298.91; the average listing price is £152.56 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.