Panasonic Microwave
FailThe top 5 brands take 100% of clicks, so Panasonic Microwave is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £444K/yr237K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 61%top-5 click share · 2 brands · 19 sellers
Flapen Score
Panasonic Microwave against its category
The dotted line is the Home & Garden average. Past it, Panasonic Microwave is stronger. Inside it, weaker.
Market
The Panasonic Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Panasonic Microwave 237K times last year and spent an estimated £444K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £444K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £444Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- panasonic microwave139K searches a year
02 · Price
A sale here is worth £152.56.
Listings sell for £152.56 on average, from £70.11 to £298.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £152.56 that is £15K to £38K a year per listing.
- Average price
- £152.56above the $15 to $100 sweet spot
- Price range
- £70.11–£298.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £15K–£38K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #44 within Small Kitchen Appliances. It carries 457 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 79%
- Out of stock, average day
- 14.1%
- Average rank
- #44in Small Kitchen Appliances
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 457per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Panasonic Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Panasonic NN-ST22QBBPQ 20L Solo Microwave Oven with Glass Tray 800W Auto Defrost 8 Auto Programmes LED Display 5 Power Settings Digital Timer Black
- Price
- £71.56
- Rating
- 4.3/5
- Reviews
- 358
- Age
- 1y ago
Panasonic NN-ST23QMBPQ 20L Solo Microwave Oven with Glass Tray 800W Auto Defrost 8 Auto Programmes LED Display 5 Power Settings Digital Timer Silver
- Price
- £70.11
- Rating
- 4.3/5
- Reviews
- 358
- Age
- 1y ago
Panasonic NN-ST64QWBPQ 32L Inverter Solo Microwave 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Touch Control Even Cooking and Defrosting White
- Price
- £152.67
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago
Panasonic NN-ST68QSBPQ 32L Inverter Solo Microwave Oven 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Even Cooking and Defrosting Stainless Steel Front
- Price
- £164.23
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago
Panasonic NN-SD35QBBPQ 29L Solo Microwave Oven 1000W Auto Defrost 11 Auto Programmes Timer Black & Stainless Steel
- Price
- £123.23
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 1y ago
Trending
90-day click momentum
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
- Price
- £202.76
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
- Price
- £215.73
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
Panasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
- Price
- £199.69
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 4mo ago
Panasonic NN-CT56RBBPQ 27L Inverter Combi Microwave with Grill Oven and Air Fry Black 1000W
- Price
- £202.50
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago
Panasonic NN-ST68QSBPQ 32L Inverter Solo Microwave Oven 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Even Cooking and Defrosting Stainless Steel Front
- Price
- £164.23
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago
Newest
by launch datePanasonic NN-CT55RWBPQ 27L Inverter Microwave with Grill Oven and Air Fry White 1000W
- Price
- £199.69
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 4mo ago
Panasonic NN-CT56RBBPQ 27L Inverter Combi Microwave with Grill Oven and Air Fry Black 1000W
- Price
- £202.50
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
- Price
- £202.76
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
Panasonic NN-CT57RMBPQ 27L Combination Microwave Oven 4-in-1 with Air Fryer 1000W Inverter 1300W Grill Convection 19 Auto Programmes Space-Saving Compact size Slimline Design Silver
- Price
- £215.73
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 4mo ago
Panasonic NN-ST64QWBPQ 32L Inverter Solo Microwave 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Touch Control Even Cooking and Defrosting White
- Price
- £152.67
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Panasonic98%
- Samsung2%
Demand
Panasonic Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Panasonic Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- panasonic microwave139K/yr
- microwave panasonic24K/yr
- panasonic microwave 1000w19K/yr
- panasonic microwave 800w14K/yr
- panasonic microwave oven16K/yr
- panasonic inverter microwave8K/yr
- panasonic microwaves7K/yr
- panasonic flatbed microwave5K/yr
- panasonic microwave combination 4 in 13K/yr
- panasonic microwave solo inverter1K/yr
Reviews and returns
What reviews say buyers love and hate about Panasonic Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small size
These buttons are too small
It is huge
There is no manual
the instructions are not easy
no manual in the box
Fairly expensive
It is to make it cheaper
it is rather expensive thou
after a while the buttons dont work
has STICKY BUTTONS
These buttons are too small
Failed after a few months
the second one died after 22 months -- less than two years -- of everyday
May not last long
Love
the build quality feels solid
good value for the quality of the microwave
Build quality is excellent
Ease of use
Easy to clean
it is so easy to operate
It heats fast
more importantly, it heats up evenly
Food heats up fast
looks great at a good price
Worth every penny
Great value
The design and quality of construction are excellent
the design looks clean
Well designed
Return
3.5% Return rate 41% Fixable by listing
Small size
These buttons are too small
It is huge
The problem is that it tends to brown or burn the food at relatively low temperatures
The top of the microwave became unusually hot to the touch
it is too near the heating element at the top
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Panasonic Microwave questions
Answered from the same tracked data.