Skip to content

Pan Lid

Fail

Shoppers spend only $42K a year here, so Pan Lid is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£42K/yr164K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
43%top-5 click share · 20 brands · 35 sellers

Flapen Score

Pan Lid against its category

The dotted line is the Home & Garden average. Past it, Pan Lid is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pan Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pan Lid 164K times last year and spent an estimated £42K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.8%
Market size, estimated
£42Ka year
Peak month
November2.0× the quietest month
Top search term
pan lid25K searches a year

02 · Price

A sale here is worth £9.29.

Listings sell for £9.29 on average, from £5.01 to £18.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.29 that is £0 to £929 a year per listing.

Average price
£9.29under the $15 to $100 sweet spot
Price range
£5.01–£18.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£929
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,608 within Cookware. It carries 2,026 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
75%
Out of stock, average day
3.9%
Average rank
#2,608in Cookware
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,026per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pan Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

35

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

38%

  • ZITFRI17%
  • IBILI13%
  • Anaeat10%
  • Kandall8%
  • Russell Hobbs7%
  • Copper Top7%

Demand

Pan Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Pan Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pan lid25K/yr
  • lid15K/yr
  • pan lids15K/yr
  • frying pan lid15K/yr
  • pot lid12K/yr
  • saucepan lid11K/yr
  • wok lid9K/yr
  • cookware lids9K/yr
  • universal pan lid9K/yr
  • pot lids8K/yr

Reviews and returns

What reviews say buyers love and hate about Pan Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.10

Too big for my need

this is the biggest I have currently (24cm).

Strength13%−0.07

Flimsy

Durability13%−0.07

This broke within 6 months

Rusts/Corrodes6%

I hate that rust form under metal cover so this is alternative for me and u can use it for different sized pots and pans

Smell6%−0.03

difficult to eliminate smells of food/oils

Love

Size-Overall38%−0.10

Fits well

Fits all

Fitted the pan perfectly

Quality-Overall20%+1.86

Amazing piece of kit

A well made product

Good Quality

Advertised Vs Actual Product11%+1.10

Works exactly as advertised

Exactly as described

Just what I needed

Value For Money7%+0.65

not so expensive

Good price

Excellent value

Ease Of Use5%+0.42

Very easy to use

Very handy

So simple

Return

2.4% Return rate 91% Fixable by listing

Size-Overall89%██████

Too big for my need

this is the biggest I have currently (24cm).

Compatibility-Overall4%▇▄█▄▆█
Quality-Overall2%▄▁▁▄▂█
Defective Material/Parts1%▇▅▄▁▄█
Functionality-Overall1%▁▇▁▆█▁

in my case it doesnt work

FAQ

Common Pan Lid questions

Answered from the same tracked data.