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Palo Santo Sticks

Fail

Demand is soft, at -18.0% this quarter, so Palo Santo Sticks is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£114K/yr132K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
67%top-5 click share · 15 brands · 36 sellers

Flapen Score

Palo Santo Sticks against its category

The dotted line is the Home & Garden average. Past it, Palo Santo Sticks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Palo Santo Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Palo Santo Sticks 132K times last year and spent an estimated £114K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
9.4%
Market size, estimated
£114Ka year
Peak month
December1.6× the quietest month
Top search term
palo santo sticks70K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £3.23 to £21.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.16 that is £7K to £9K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£3.23–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #94 within Home Fragrance. It carries 3,896 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#94in Home Fragrance
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,896per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Palo Santo Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

36

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

23%

  • Sacred Nest33%
  • PORTENTUM14%
  • NIRDOSH11%
  • LOTS OF ZEN8%
  • PALOSANTO6%
  • Calmveda5%

Demand

Palo Santo Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Palo Santo Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • palo santo sticks70K/yr
  • palo santo50K/yr
  • palo9K/yr
  • paulo santos wood stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Palo Santo Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell55%−0.42

Scent is artificial

smells very smoky

No scent

Quality-Overall13%+0.29

Horrible, poor quality sticks

Not good quality

Low quality compared to others Ive used

Value For Money9%+0.99

Absolutely no value for money

A waste of money

I've wasted my money

Flammable4%−0.05

Don't burn well

Wood Quality4%−0.02

never had this problem before so now I have 14 useless wood sticks very disappointing

They are just like bits of ordinary wood

Love

Smell52%−0.42

Amazing scent

the natural smell is well nice

have a lovely relaxing smell

Quality-Overall13%+0.29

Good quality

Great product

was particularly happy about the quality of everything

Value For Money10%+0.99

Great value for money

Value for money and lasts long

Good value

Gifting Purpose7%+1.69

Amazing for a gift

Lovely gift

Everything arrived nicely packaged and felt premium, which also makes this set a great gift idea

Ease Of Cleaning3%+0.74

Cleanse

very cleansing by just having the box here

Return

0.4% Return rate 7% Fixable by listing

Smell48%▃▄█▇▅▄

Scent is artificial

smells very smoky

No scent

Quality-Overall11%██▄▁▆▆

Horrible, poor quality sticks

Not good quality

Low quality compared to others Ive used

Adhesion/Stickiness6%▁▇▁▅█▅

Horrible, poor quality sticks

These sticks do not stay lit at all

Flammable6%▁▂▁▁▇█

Don't burn well

Advertised Vs Actual Product6%█▃▂▁▁▂

This is NOT palo santo

FAQ

Common Palo Santo Sticks questions

Answered from the same tracked data.