Palo Santo Sticks
soft demand (-18.0% this quarter) — Palo Santo Sticks doesn't clear our bar today.
Flapen Score
Is Palo Santo Sticks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Palo Santo Sticks is a £114K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Palo Santo Sticks: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.0% over the last 90 days and 9.4% of searches end in a purchase.
£114K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Palo Santo Sticks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks
- Price
- £5.91
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 2y ago
Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack
- Price
- £5.87
- Rating
- 4.2/5
- Reviews
- 5,956
- Age
- 3y ago
NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 2,918
- Age
- 2y ago
Palo Santo Sticks Large Pack (20 Sticks)
- Price
- £15.79
- Rating
- 4.1/5
- Reviews
- 3,538
- Age
- 6y ago
Holy Palo Santo Incense Sticks - 80 Charcoal Free Incense Made from Upcycled Flowers | Cleansing Incense Sticks Spiritual or Inciensos para Sacar Malas Energias
- Price
- £8.66
- Rating
- 4.3/5
- Reviews
- 10,696
- Age
- 3y ago
Trending
90-day click momentum
Original Satya Nag Champa Palo Santo Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 3y ago
Authentic Palo Santo Wood Sticks Ayabaca Premium Selection - High-Resin Natural Holy Wood Incense for Meditation Yoga and Home Cleansing - Ethically Sourced in Peru (13 Sticks)
- Price
- £9.35
- Rating
- 4.3/5
- Reviews
- 15,721
- Age
- 9y ago
Anima Energy Cleansing Set for Release Renewal & Positive Energy
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 1y ago
Navi Organics Premium Palo Santo Sticks - Sacred Wood natural incense with high resin content 100 g
- Price
- £15.38
- Rating
- 4.5/5
- Reviews
- 1,555
- Age
- 12y ago
Palo Santo Smudge Spray 100ml by Aromafume
- Price
- £11.51
- Rating
- 4.4/5
- Reviews
- 6,088
- Age
- 5y ago
Newest
by launch dateAnima Energy Cleansing Set for Release Renewal & Positive Energy
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 1y ago
NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 2,918
- Age
- 2y ago
Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks
- Price
- £5.91
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 2y ago
Midnight Mantra Organic Palo Santo | Premium Grade High Resin Ethically Sourced Peruvian Palo Santo Wood Sticks | Natural Incense | Home Negative Energy Cleansing
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 3y ago
Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack
- Price
- £5.87
- Rating
- 4.2/5
- Reviews
- 5,956
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
36
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
23%
- Sacred Nest33%
- PORTENTUM14%
- NIRDOSH11%
- LOTS OF ZEN8%
- PALOSANTO6%
- Calmveda5%
Palo Santo Sticks demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Palo Santo Sticks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- palo santo sticks70K/yr
- palo santo50K/yr
- palo9K/yr
- paulo santos wood stick3K/yr
What reviews say buyers love and hate about Palo Santo Sticks
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Amazing scent”
“Good quality”
“Great value for money”
“Amazing for a gift”
“Cleanse”
What buyers complain about
94% of reviews“Scent is artificial”
“Horrible, poor quality sticks”
“Absolutely no value for money”
“Don't burn well”
“never had this problem before so now I have 14 useless wood sticks very disappointing”
Palo Santo Sticks return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Palo Santo Sticks questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
