Palo Santo Sticks
FailDemand is soft, at -18.0% this quarter, so Palo Santo Sticks is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £114K/yr132K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 67%top-5 click share · 15 brands · 36 sellers
Flapen Score
Palo Santo Sticks against its category
The dotted line is the Home & Garden average. Past it, Palo Santo Sticks is stronger. Inside it, weaker.
Market
The Palo Santo Sticks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Palo Santo Sticks 132K times last year and spent an estimated £114K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £114Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- palo santo sticks70K searches a year
02 · Price
A sale here is worth £9.16.
Listings sell for £9.16 on average, from £3.23 to £21.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.16 that is £7K to £9K a year per listing.
- Average price
- £9.16under the $15 to $100 sweet spot
- Price range
- £3.23–£21.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #94 within Home Fragrance. It carries 3,896 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #94in Home Fragrance
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,896per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Palo Santo Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks
- Price
- £5.91
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 2y ago

Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack
- Price
- £5.87
- Rating
- 4.2/5
- Reviews
- 5,956
- Age
- 3y ago

NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 2,918
- Age
- 2y ago

Palo Santo Sticks Large Pack (20 Sticks)
- Price
- £15.79
- Rating
- 4.1/5
- Reviews
- 3,538
- Age
- 6y ago

Holy Palo Santo Incense Sticks - 80 Charcoal Free Incense Made from Upcycled Flowers | Cleansing Incense Sticks Spiritual or Inciensos para Sacar Malas Energias
- Price
- £8.66
- Rating
- 4.3/5
- Reviews
- 10,696
- Age
- 3y ago
Trending
90-day click momentum
Original Satya Nag Champa Palo Santo Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 3y ago

Authentic Palo Santo Wood Sticks Ayabaca Premium Selection - High-Resin Natural Holy Wood Incense for Meditation Yoga and Home Cleansing - Ethically Sourced in Peru (13 Sticks)
- Price
- £9.35
- Rating
- 4.3/5
- Reviews
- 15,721
- Age
- 9y ago

Anima Energy Cleansing Set for Release Renewal & Positive Energy
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 1y ago

Navi Organics Premium Palo Santo Sticks - Sacred Wood natural incense with high resin content 100 g
- Price
- £15.38
- Rating
- 4.5/5
- Reviews
- 1,555
- Age
- 12y ago

Palo Santo Smudge Spray 100ml by Aromafume
- Price
- £11.51
- Rating
- 4.4/5
- Reviews
- 6,088
- Age
- 5y ago
Newest
by launch date
Anima Energy Cleansing Set for Release Renewal & Positive Energy
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 1y ago

NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 2,918
- Age
- 2y ago

Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks
- Price
- £5.91
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 2y ago

Midnight Mantra Organic Palo Santo | Premium Grade High Resin Ethically Sourced Peruvian Palo Santo Wood Sticks | Natural Incense | Home Negative Energy Cleansing
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 3y ago

Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack
- Price
- £5.87
- Rating
- 4.2/5
- Reviews
- 5,956
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
36
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
23%
- Sacred Nest33%
- PORTENTUM14%
- NIRDOSH11%
- LOTS OF ZEN8%
- PALOSANTO6%
- Calmveda5%
Demand
Palo Santo Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Palo Santo Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- palo santo sticks70K/yr
- palo santo50K/yr
- palo9K/yr
- paulo santos wood stick3K/yr
Reviews and returns
What reviews say buyers love and hate about Palo Santo Sticks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Scent is artificial
smells very smoky
No scent
Horrible, poor quality sticks
Not good quality
Low quality compared to others Ive used
Absolutely no value for money
A waste of money
I've wasted my money
Don't burn well
never had this problem before so now I have 14 useless wood sticks very disappointing
They are just like bits of ordinary wood
Love
Amazing scent
the natural smell is well nice
have a lovely relaxing smell
Good quality
Great product
was particularly happy about the quality of everything
Great value for money
Value for money and lasts long
Good value
Amazing for a gift
Lovely gift
Everything arrived nicely packaged and felt premium, which also makes this set a great gift idea
Cleanse
very cleansing by just having the box here
Return
0.4% Return rate 7% Fixable by listing
Scent is artificial
smells very smoky
No scent
Horrible, poor quality sticks
Not good quality
Low quality compared to others Ive used
Horrible, poor quality sticks
These sticks do not stay lit at all
Don't burn well
This is NOT palo santo
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Palo Santo Sticks questions
Answered from the same tracked data.









