palo santo sticks
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay£3.23–£21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£114K£114K/yr · 132K searches
Review moat
Okay3,895.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, palo santo sticks is a £114K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
palo santo sticks market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £115K–£137K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.9%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
36
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
23%
- Sacred Nest33%
- PORTENTUM14%
- NIRDOSH11%
- LOTS OF ZEN8%
- PALOSANTO6%
- Calmveda5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top palo santo sticks search terms
- palo santo sticks70K/yr
- palo santo50K/yr
- palo9K/yr
- paulo santos wood stick3K/yr
Top palo santo sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks
Sacred Nest£5.914.1★177 rev
Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack
PORTENTUM£5.874.2★5,956 rev
NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)
NIRDOSH£5.564.3★2,918 rev
Palo Santo Sticks Large Pack (20 Sticks)
LOTS OF ZEN£15.794.1★3,538 rev
Holy Palo Santo Incense Sticks - 80 Charcoal Free Incense Made from Upcycled Flowers | Cleansing Incense Sticks Spiritual or Inciensos para Sacar Malas Energias
Calmveda£8.664.3★10,696 rev
Newest
by launch date
Anima Energy Cleansing Set for Release Renewal & Positive Energy
Anima£21.35317 rev
NIRDOSH - Palo Santo to Burn Natural Incense Stick from Ecuador - 7 Wooden Sticks 10 cm - 100% Original and Organic for Meditation Yoga Sacred Wood Bursera Graveolens (7 Sticks)
NIRDOSH£5.562,918 rev
Sacred Nest Extra Premium Palo Santo & MP3 Ritual | 50g SERFOR Certified Smudging Sticks | 6X Chunky High Resin Smudging Wood |Wild Harvested Peruvian Smudge Sticks | Energy Cleansing Incense Sticks
Sacred Nest£5.91177 rev
Midnight Mantra Organic Palo Santo | Premium Grade High Resin Ethically Sourced Peruvian Palo Santo Wood Sticks | Natural Incense | Home Negative Energy Cleansing
MIDNIGHT MANTRA£15.0063 rev
Natural Palo Santo Incense - 100g. Origin Peru - Sacred Wood for Burning Authentic Palosanto Palo Santo Incense in Premium Pack
PORTENTUM£5.875,956 rev
Trending
90-day click momentum
Original Satya Nag Champa Palo Santo Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
M & J£5.004.6★
Authentic Palo Santo Wood Sticks Ayabaca Premium Selection - High-Resin Natural Holy Wood Incense for Meditation Yoga and Home Cleansing - Ethically Sourced in Peru (13 Sticks)
PALOSANTO£9.354.3★
Anima Energy Cleansing Set for Release Renewal & Positive Energy
Anima£21.354.5★
Navi Organics Premium Palo Santo Sticks - Sacred Wood natural incense with high resin content 100 g
Na'vi Organics£15.384.5★
Palo Santo Smudge Spray 100ml by Aromafume
Aromafume£11.514.4★
What buyers say about palo santo sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Good quality”
“Great value for money”
“Amazing for a gift”
“Cleanse”
“exactly what is advertised”
“Sticks”
“My home is safe”
“Nice large pack”
“Very good wood”
What buyers complain about
“Scent is artificial”
“Horrible, poor quality sticks”
“Absolutely no value for money”
“Don't burn well”
“never had this problem before so now I have 14 useless wood sticks very disappointing”
“seems like a scam for this price as this is plastic not selenium”
“Horrible, poor quality sticks”
“again far too small for the sage burning”
“AND THEY DON'T LIGHT UP”
“This is NOT palo santo”
Top return reasons
Common questions
- Is palo santo sticks profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 17 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the palo santo sticks niche?
- 15 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in palo santo sticks?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.4%.
- When does demand for palo santo sticks peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the palo santo sticks niche?
- Listings span £3.23–£21.35; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 3,896 reviews — the moat a new listing must climb.