Is palette knife profitable to sell on Amazon United Kingdom?

The niche generates £91K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (43/100).

How competitive is the palette knife niche?

22 brands and 60 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in palette knife?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for palette knife peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the palette knife niche?

Listings span £2.99–£10.43; the average listing price is £5.19 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.

palette knife

Skip it

Prices mostly outside the sweet spot ($2.99–$10.43) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good875.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£91K

£91K/yr · 172K searches

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.19

avg listing price — sweet spot $15–$100

Price range

Bad£2.99–£10.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, palette knife is a £91K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

palette knife market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £78K–£104K; units × avg price
Conversion rate: 10.2%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 1.6%
Avg brand age: 41 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

63%

Top 20: 96%

Open market

31%

Tala26%
GOFRIEND20%
XMBYGEY11%
The Great British Bake Off5%
Chef Aid4%
Siumir3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top palette knife search terms

palette knife61K/yr -16.5%8.5% conv.
pallet knife45K/yr -21.3%7.6% conv.
palette knife baking15K/yr -36.8%7.8% conv.
palette knife painting11K/yr -24.7%7.7% conv.
palette knives6K/yr -0.5%5.7% conv.
cake palette knife4K/yr +21.5%9.2% conv.
artist palette knife4K/yr -12.4%7.3% conv.
palette knife set4K/yr -11.6%6.1% conv.
small pallet knife3K/yr -7.0%8.8% conv.
small palette knife4K/yr -24.0%7.3% conv.

All search terms

Top palette knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5-Piece Painting Knife Set GoFriend Stainless Steel Spatula Palette Knife Painting Mixing Scraper Oil Painting Accessories Color Mixing

GOFRIEND£3.294.5★1,876 rev

Tala Stainless Steel Palette Knife

Tala£2.994.5★3,506 rev

Tala Large Stainless Steel Palette Knife Multi-use Kitchen Spatula with Flat Edge which is Perfect for use with All Types of Icing Dishwasher Safe and BPA Free

Tala£3.084.5★401 rev

5-Piece Palette Knife Set Stainless Steel Painting Knives Mixing Scraper for Acrylic Art

XMBYGEY£3.214.6★967 rev

The Great British Bake Off Palette Knife for Baking & Decorating Offset Spatula for Icing Cakes on Stands Stainless Steel Body & Bakelite Handle Official GBBO Branding Duck Egg Blue 25cm / 10

The Great British Bake Off£5.004.3★151 rev

Newest

by launch date

23 Piece Pallet Knife Painting Tools 7 Stainless Steel Palette Knives 6 Acrylic Spatulas 10 Hair and Bristle Brush Sets Painting Knife Set for Oil Painting Gouache Watercolour Rock Painting

HIKPACKER£6.521 rev

5mo ago

Palette Knife Multi-Purpose Pallet Knife with Ergonomic Handle Professional Cake Spatula Stainless Steel Palette Knives Baking Thickened Icing Spatula for Cakes Home Kitchen Bakery(6 inch Black)

SGETHCH£3.291 rev

5mo ago

YCSHIPO Professional Stainless Steel Cake Palette Knife Set - 3 Pcs Icing Spatulas for Cake Decorating & Baking Tools

YCSHIPO£5.836 rev

8mo ago

Palette Knife Icing Spatula Cake Pallet Knives Baking for Cakes Decorating

YXinSYuan£3.316 rev

9mo ago

11Pcs Palette Knife Set Oil Painting Mixing Scraper 5Pcs Pallet Knife Painting Tools with 6 Plastic Scraper Stainless Steel Painting Paint Knives Spatula Set for Art Craft Painting

Munsesi£5.3019 rev

1y ago

What buyers say about palette knife

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Seem well made”

Value For Money18%

“reasonable price”

Advertised Vs Actual Product9%

“Does the job perfectly”

Ease Of Use9%

“Useful tool”

Strength6%

“Not flimsy like some”

Size-Overall5%

“The 3 different sizes are useful in practice”

Weight Light3%

“lightweight”

Functionality-Overall2%

“Worked ok. Worked for what I bought them”

Design-Overall2%

“looks great too”

Durability2%

“after daily use they still look”

What buyers complain about

Size-Overall17%

“Rather large”

Quality-Overall17%

“Disappointed in the quality”

Advertised Vs Actual Product8%

“False and misleading description”

Thickness8%

“Theyre pretty thick”

Rusts/Corrodes8%

“Received one rusty knife”

Ease Of Use7%

“Very difficult to use”

Material Quality4%

“handles are made from plastic, not wood”

Durability4%

“Broken after five uses”

Strength3%

“I also found this to be rather flimsy”

Non-Stick Coating2%

“Comes almost covered in an incredibly sticky glue that's almost impossible to remove im a chef”

Top return reasons

Size-Overall68%

Quality-Overall10%

Advertised Vs Actual Product4%

Shape/Style3%

Handle Quality2%

Strength2%

Flatness2%

Defective Material/Parts1%

Durability1%

Scratch Resistance1%

Common questions

Is palette knife profitable to sell on Amazon United Kingdom?: The niche generates £91K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (43/100).
How competitive is the palette knife niche?: 22 brands and 60 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in palette knife?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for palette knife peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the palette knife niche?: Listings span £2.99–£10.43; the average listing price is £5.19 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.