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Painting Sets for Children

Fail

Demand is soft, at -21.6% this quarter, so Painting Sets for Children is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£160K/yr262K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
56%top-5 click share · 22 brands · 61 sellers

Flapen Score

Painting Sets for Children against its category

The dotted line is the Home & Garden average. Past it, Painting Sets for Children is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Sets for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painting Sets for Children 262K times last year and spent an estimated £160K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
5.9%
Market size, estimated
£160Ka year
Peak month
December3.3× the quietest month
Top search term
kids painting set61K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £2.51 to £24.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.28 that is £3K to £5K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£2.51–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #36 within Painting. It carries 3,974 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#36in Painting
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,974per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Painting Sets for Children products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

61

Est. top-5 brand share

69%

Top 20: 98%

Est. top-5 click share

56%

Top 20: 92%

Open market

27%

  • CRAYOLA35%
  • Paint Pop14%
  • Shuttle Art9%
  • BLOT6%
  • Nicpro5%
  • Yetech4%

Demand

Painting Sets for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Painting Sets for Children search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids painting set61K/yr
  • paint sets for kids27K/yr
  • kids paint set24K/yr
  • toddler painting set27K/yr
  • painting for kids17K/yr
  • kids painting17K/yr
  • toddler painting7K/yr
  • painting kit for kids9K/yr
  • painting kids7K/yr
  • painting set for kids 3-59K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Sets for Children

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Color”
0.4%of orders come back
“the water colour was so bad”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Painting Sets for Children questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data