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Painting Sets for Children

soft demand (-21.6% this quarter) — Painting Sets for Children doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 34Growth 14Conversion 66Competition 48Returns 98Price range 42Avg price 36Brand share 59Review moat 25Quality gap 32
This niche Category average

Is Painting Sets for Children profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Painting Sets for Children is a £160K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Painting Sets for Children: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.6% over the last 90 days and 5.9% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr15K
Search volume / yr-21.6%262K
Conversion rate5.9%
Avg price£10.28

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers22 · 61
Top-5 product click share56%
Open market31%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement64%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,974

Top Painting Sets for Children products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

61

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

56%

Top 20: 92%

Open market

27%

  • CRAYOLA35%
  • Paint Pop14%
  • Shuttle Art9%
  • BLOT6%
  • Nicpro5%
  • Yetech4%

Painting Sets for Children demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume262KCVR5.9%Products28Brands22Top 5 Brands69%OOS Rate2.4%Rating4.6★Reviews3,974Avg BSR#36
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Painting Sets for Children search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids painting set61K/yr
  • paint sets for kids27K/yr
  • kids paint set24K/yr
  • toddler painting set27K/yr
  • painting for kids17K/yr
  • kids painting17K/yr
  • toddler painting7K/yr
  • painting kit for kids9K/yr
  • painting kids7K/yr
  • painting set for kids 3-59K/yr

What reviews say buyers love and hate about Painting Sets for Children

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money16%

Good value for money

Color15%

vibrant colour

Quality-Overall15%

Good quality and are actually washable

Paint Quality8%

Great paint set

Fun/Entertainment Experience6%

Great fun

What buyers complain about

66% of reviews
Color15%

the water colour was so bad

Size-Overall11%

Small bottles

Quality-Overall11%

Rubbish product

Ease Of Cleaning10%

Not washable

Smell4%

smelly

Painting Sets for Children return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Paint Quality
14%
3Color
12%
4Quality-Overall
11%
5Advertised Vs Actual Product
8%

Common Painting Sets for Children questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Painting Sets for Children 45/100 on Amazon United Kingdom — Skip it. The niche generates £160K/yr across 28 tracked products. Search demand moved -21.6% over the last 90 days.
Search demand for Painting Sets for Children on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.