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Painting Sets for Children

Fail

Demand is soft, at -21.6% this quarter, so Painting Sets for Children is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£160K/yr262K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
56%top-5 click share · 22 brands · 61 sellers

Flapen Score

Painting Sets for Children against its category

The dotted line is the Home & Garden average. Past it, Painting Sets for Children is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Sets for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painting Sets for Children 262K times last year and spent an estimated £160K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
5.9%
Market size, estimated
£160Ka year
Peak month
December3.3× the quietest month
Top search term
kids painting set61K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £2.51 to £24.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.28 that is £3K to £5K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£2.51–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #36 within Painting. It carries 3,974 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#36in Painting
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,974per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Painting Sets for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

61

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

56%

Top 20: 92%

Open market

27%

  • CRAYOLA35%
  • Paint Pop14%
  • Shuttle Art9%
  • BLOT6%
  • Nicpro5%
  • Yetech4%

Demand

Painting Sets for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Painting Sets for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids painting set61K/yr
  • paint sets for kids27K/yr
  • kids paint set24K/yr
  • toddler painting set27K/yr
  • painting for kids17K/yr
  • kids painting17K/yr
  • toddler painting7K/yr
  • painting kit for kids9K/yr
  • painting kids7K/yr
  • painting set for kids 3-59K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Sets for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%−0.03

the water colour was so bad

yellows not great

Colours arent strong

Size-Overall11%−0.04

Small bottles

as containers quite small

Small

Quality-Overall11%−0.01

Rubbish product

I can't believe this is Crayola quality

Not good quality

Ease Of Cleaning10%−0.06

Not washable

It was a mess

Cleaning can be a tad messy

Smell4%

smelly

No strong smell I recommend

They have a very potent chemical smell

Love

Value For Money16%+1.89

Good value for money

Good Value

Worth the money

Color15%−0.03

vibrant colour

Lovely colours

Colours are beautiful

Quality-Overall15%−0.01

Good quality and are actually washable

Good quality,fast delivery

Excellent product

Paint Quality8%+0.21

Great paint set

Great pots of paint

Great paint

Fun/Entertainment Experience6%+0.49

Great fun

Great fun for children

fun for young kids

Return

0.4% Return rate 44% Fixable by listing

Size-Overall20%▄▇▃█▅▂

Small bottles

as containers quite small

Small

Paint Quality14%▂▄▆▂▆█

If you're looking for high quality paint sets it's probably not for you

Paint could do with being a bit thicker

You dont get much paint

Color12%█▄▄▄▂▃

the water colour was so bad

yellows not great

Colours arent strong

Quality-Overall11%▆▅▄▆▅█

Rubbish product

I can't believe this is Crayola quality

Not good quality

Advertised Vs Actual Product8%▂▂█▃▁▅

FAQ

Common Painting Sets for Children questions

Answered from the same tracked data.