painting sets for children
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.51–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.28avg listing price — sweet spot $15–$100
Market size
Okay£160K£160K/yr · 262K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,973.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, painting sets for children is a £160K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
painting sets for children market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £129K–£154K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 2.4%
- Avg brand age
- 37 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
22 flat
Sellers
61
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
56%
Top 20: 92%
Open market
27%
- CRAYOLA35%
- Paint Pop14%
- Shuttle Art9%
- BLOT6%
- Nicpro5%
- Yetech4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top painting sets for children search terms
- kids painting set61K/yr
- paint sets for kids27K/yr
- kids paint set24K/yr
- toddler painting set27K/yr
- painting for kids17K/yr
- kids painting17K/yr
- toddler painting7K/yr
- painting kit for kids9K/yr
- painting kids7K/yr
- painting set for kids 3-59K/yr
Top painting sets for children products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.314.7★40,325 rev
Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Storage Tub Set
Paint Pop£10.134.8★975 rev
CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
CRAYOLA£7.184.8★20,822 rev
Shuttle Art Washable Finger Paint Set 53 Pack Kids Paint Set with 14 Colours(60ml) Finger Paints Brushes Finger Paint Pad Sponge Palette Smock Bucket NonToxic for Toddlers Early Education
Shuttle Art£24.134.6★3,247 rev
BLOT Kids Paint Kit Washable Finger Paint Set with Assorted Painting Brushes Sponges Palette for Toddlers Children Drawing Gift Age 3+
BLOT£13.704.5★1,322 rev
Newest
by launch date
BelleStyle Dinosaur Kids Painting Kit Arts & Crafts Painting Gifts for Kids Age 6-12 8 Pieces Plaster DIY Paint Set Creative Activities Educational Toys for Boys Girls 6 7 8 9 10 11 12 Years Old
BelleStyle£8.0099 rev
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.19843 rev
Creativity Point Watercolour Paint Set 21 Colours with 1 Paint Brush & with the Mixing Palette Watercolour Paint for Kids Artists Beginners Students Hobbyists Adults School
Creativity Point£4.82121 rev
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gift for Boys Girls
JoyCat£8.484,419 rev
Lubibi Washable Finger Paints Set For Kids Non-Toxic 9 Vibrant Colors(60ml) Baby Safe Paint for Hand and Feet Toddlers Children Paint Sets Drawing Toys Painting Tool for Toddlers Early Education
Lubibi£15.7071 rev
Trending
90-day click momentum
KIMMAX Kids Art Smock 3-7 years old Children Paint Apron Waterproof Painting Smock Long Sleeve Toddler Play Aprons for Painting Cooking Crafts Clay (Pink(M 100-125cm))
KIMMAX£4.934.4★
GIOTTO Watercolour Set 24 Blocks Assorted Colours Super Washable For Children Parties and Schools 24 Colors
GIOTTO£4.934.7★
Shuttle Art Washable Paints for Kids | 37 Pack Finger Paint Set with 10 Colours 60ml/Bottle Toddler Painting Set with Brushes Smock & Accessories | Non-Toxic Kids Paint for Early Education
Shuttle Art£19.034.6★
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.314.7★
Creativity Point Watercolour Paint Set 21 Colours with 1 Paint Brush & with the Mixing Palette Watercolour Paint for Kids Artists Beginners Students Hobbyists Adults School
Creativity Point£4.824.6★
What buyers say about painting sets for children
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“vibrant colour”
“Good quality and are actually washable”
“Great paint set”
“Great fun”
“Great for a present”
“Easy to wash off”
“Great set of paints that my toddler daughter enjoys painting with”
“Easy to use”
“Easy to wash”
What buyers complain about
“the water colour was so bad”
“Small bottles”
“Rubbish product”
“Not washable”
“smelly”
“If you're looking for high quality paint sets it's probably not for you”
“It loses a star because I think the brand is expensive”
“leaves little mess or tidying up compared to paint”
“Paint doesn't stick at all”
“Item came damaged”
Top return reasons
Common questions
- Is painting sets for children profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 28 tracked products. 90-day search growth is -21.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the painting sets for children niche?
- 22 brands and 61 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in painting sets for children?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for painting sets for children peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the painting sets for children niche?
- Listings span £2.51–£24.13; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 3,974 reviews — the moat a new listing must climb.